Public Relations is a terminology that IS frequently used to refer to the relationship between two
or more individuals or groups who have common interests. It involves the efforts that are made
by an individual, institutions or groups of people to win the support of those who are members of
the community with whom they interact, encounter or associate, and whose co-operation is
sought. In the sports circles..public relations has to do with the image that is projected by those
involved in sports to the rest of the people in the community; such an image must aim at
promoting good relations. The absence of good public relations among personnel involved in the
various aspects of sports is bound to lead to unnecessary friction, frustration, disorder, division,
unproductively and general lack of support or goodwill. It is against this background that the
present paper reviews the importance and essential elements of good public relations in sports.