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Growth Strategies and Performance of Bamboo-Related Micro Enterprises in Vihiga County, Kenya
(Kenyatta University, 2024-07) Horatio, Xavier M.
Micro Enterprises have provided a viable alternative to formal employment, absorbing a majority of the unemployed persons in the country therefore, playing a major economic role with regards to wealth creation. Growth is a desirable feat for any enterprise as it enhances the value of the firm. An industry wide experience of growth positively impacts to a nation’s income. This research work sought to establish the performance outcome when bamboo-related micro enterprises in Vihiga County employ growth strategies. Focus was on product development, market penetration, market development and diversification growth strategies. The influence of each strategy on the micro enterprise’s performance was thereafter established. The research process was presided over by the resource-based view theory, theory of competitive advantage and industrial organization theory. A total of 65 micro enterprises formed the target population from which 65 owners and managers were involved in the process of data collection. The small population compelled use of a census in the collection of data with a questionnaire as the primary instrument of data collection. The questionnaire type was self-administered containing open ended and closed ended questions. The questionnaire was checked for internal consistency to determine its reliability by using the Cronbach’s Alpha statistic. The data was tested for face and content validity by subjecting the questionnaire to expert evaluation from seasoned senior lecturers at the School of Business. Descriptive statistics were used for the analysis of data through the use of an SPSS tool utilizing, frequency, percentage distributions and measures of central tendency. An analysis of variance (ANOVA) and a multiple regression model were constructed to provide a relation between the dependent and independent variables. It was established that there exists a strong interrelationship among market penetration strategies, product development strategies, market development strategies, and diversification strategies, and the performance of bamboo-related micro enterprises. These predictor variables accounted for seventy two percent of the total variance in performance of bamboo-related enterprises, with each having a positive predictor value. The findings show that the we can use the aforementioned to predict the performance of bamboo-related micro enterprises in Vihiga County. Ultimately, the research work concluded that the application of these strategies had a significant and positive relationship with the micro enterprises' performance. As a recommendation, both the public and private sectors need to equip bamboo-related micro enterprises with adequate skills to make them profitable and competitive in the market. There should also be training on how they can penetrate new markets and develop strategies that can spearhead growth beyond their current coverage. There is also need to aid these small investors in broadening their offerings while remaining competitive. A suggestion for further research was put forward to identify other unique strategies applied by bamboo-
related micro enterprises and challenges in implementing them.
Relationship between Perceived Parental Involvement and Adherence to Treatment of Adolescents in Rehabilitation Centres in Kiambu County, Kenya
(Kenyatta University, 2024-06) Kabogo, Sharon
Adolescent substance use is a concern to families, schools, psychologists, and society at large as it hampers the ability to achieve personal and national goals. Despite the government’s intention to institute policies to assist with adolescent treatment, there is scarce information on parental involvement in adolescent treatment while in rehabilitation. The purpose of the study was to determine the relationship between perceived parental involvement and adherence to treatment of adolescent in rehabilitation centres in Kiambu County. Based on family interaction theory, the study utilized a correlational design to establish the relationship between the study variables. The population targeted was all adolescents undergoing treatment in various rehabilitation centres in Kiambu County. Multistage sampling was used to obtain the sample. It involved identifying the rehabilitation centres that admitted adolescents and secondly identifying the adolescents to participate in the study. A questionnaire was used to collect quantitative data. Descriptive statistics was used to analyze demographic factors, levels of adherence to treatment and perceived parental involvement. Correlation between perceived parental involvement and adherence to treatment was established using Spearman’s Rank correlation coefficient. The study found that adolescents living with single mothers scored higher on adherence to treatment. It also found that adolescents rated their fathers’ involvement higher than their mothers’ involvement. There was a markedly weak relationship between perceived parental involvement and adherence to treatment among adolescents. The study recommended that counsellors and psychologists working in in-patient treatment facilities make considerations for the nature and form of maternal involvement to ensure that mother-child dynamics do not dilute the effectiveness of treatment programs.
Career Development and Employees’ Performance of Deposit Taking Savings and Credit Cooperative Societies in Vihiga County, Kenya
(Kenyatta University, 2024-05) Aluso, Winnie
The role played by employees in the success of an organization can never be downplayed and to maximize their current and future performance, appropriate trainings are essential. Career development initiatives yield advantages for both employees and the employer. Employees gain enhanced, more marketable competencies that facilitate greater internal mobility, while the organization gains increased employee commitment, talent, and performance, and decreases employee intention to depart for alternative employers. This study focused on the influence of career development on employee performance among Deposit Taking Savings and Credit Societies in Vihiga County. The specific objectives aimed at determining how talent management, career advancement, mentoring and career planning influence employees’ performance among Deposit Taking Saccos in Vihiga County. The study was supported by the following theories; Social cognitive career theory, traitor and factor theory and the Super’s Theory of Career Development. The study employed a descriptive research design and the utilized semi-structured questionnaires to collect data. The target population for the study was the four (4) registered and operational Deposit Taking Saccos in Vihiga County. The unit of analysis was the Savings and Credit Societies while the unit observation was the employees who total to 109. A census was employed. Primary data was obtained using questionnaires. They were pretested to ascertain their validity and reliability. The ease with which the pilot study participants answered the questions presented to them was sought. Ambiguous questions were eliminated or rephrased. Reliability was tested using the Cronbach’s alpha (α). Items were tested against a coefficient cut-point of 0.7. Items that did not meet the 0.7 threshold were revised to eliminate errors and adjust them appropriately. Descriptive and inferential statistics were employed in data analysis. While descriptive statistics entailed frequencies, means, and standard deviation, inferential statistics included correlation and regression analyses, displayed utilizing graphs, charts, and tables. The study found out that talent management, career advancement, mentorship and career planning influenced the performance of employees among Deposit Taking Savings and Credit Cooperative Societies in Vihiga, Kenya. The study concluded that career development had a favorable and statistically significant effect on the performance of employees among Deposit Taking Savings and Credit Cooperative Societies in Vihiga, Kenya. Based on these findings, the study draws the conclusion that career development had a substantial effect on the performance of employees among Deposit Taking Savings and Credit Cooperative Societies in Vihiga, Kenya. Management should identify talent and potentials among its staff and ensure that Savings and Credit Cooperative Societies has talent management policy in place. The Savings and Credit Cooperative Societies should engage widely to identify, tap and exploit these talents and also allocate enough resources on talent management. Budding should be encouraged by management to grow talent. Top management should promote career advancement in Savings and Credit Cooperative Societies. Savings and Credit Cooperative Societies should promote professional advancement. Career advancement should prepare Savings and Credit Cooperative Societies' staff for future jobs. SCC Societies should establish mentorship programs and a mentor identification methodology. Role models and mentees should be evaluated to determine program success. Students should be expected to apply their knowledge. Career planning should include organizational and personal components. Savings and Credit Cooperative Societies must support individual and organizational goals. Career planning should be ongoing for workers.
The Role of Information and Communication Technology on Perfomance of Small and Medium Enterprises: Case of Nairobi City County
(Kenyatta University, 2024-04) Twaha, Sakwa Waziri
Maana Kimatilaba katika Matangazo ya Kibiashara ya Kiswahili kwenye Televisheni
(Kenyatta University, 2024-06) Mucee, Geoffrey Mutinda; King'ei, Kitula
Osore, Miriam
This research evaluated the connotative meaning of the Kiswahili television advertisements in Kenya. The research identified various televised Kiswahili advertisements with negative connotative meaning, analysed the televised Kiswahili advertisement texts with negative connotative meaning and discussed how the viewers of the televised Kiswahili advertisements interpet these advertisements. The study was guided by the tenets of Semiotic theory. The theory advances the relationship between a sign, an object and a meaning. The data for the research was generated from the Kiswahili advertisements with connotative meaning. Aspects of connotative meaning from the televised advertisements has been identified and sampled purposively. The research has been conducted from both the library and the field. The researcher has interviewed various advertisement viewers in order to identify how they perceive the the televised Kiswahili advertisements that have connotative meaning. The research was also carried out in the library where literatute review of books, journals and a variety of theses related to the topic of research to give this research a basis was done. Data was collected based on the research objectives and analysis of the data was guided the Semiotic theory. The presentation of the study findings was through narration where relevant examples were used and a summary given thereafter. The study established that the Kiswahili television advertisements in the study had negative connotative meanings that resulted in negative reactions. The study also found that the use of language, picture, and video signs in the Kiswahili television advertisemnets had negative connotations that elicited negative feelings. Also, the study established that majority of viewers of Kiswahili television advertisements view them as having the potential to elicit negative and positive feelings which can affect their perspectives of certain products, servives and or the behaviours of people in society. This study hopes to benefit researchers and scholars of Swahili semantics. This is because it will shed light as far as negative connotative meaning from televised Swahili advertisement is concerned.