The role of garment sizing in creation of customer satisfaction: Indications from focus group responses

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dc.contributor.authorOtieno, R.
dc.date.accessioned2014-09-02T09:19:42Z
dc.date.available2014-09-02T09:19:42Z
dc.date.issued2000
dc.description.abstractMeeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer satisfaction/dissatisfaction with children's garment sizing. While results revealed that parents were dissatisfied with garment sizing, the study focuses on specific causes of dissatisfaction. The centrality of efficient sizing in creation of consumer satisfaction is underscored.en_US
dc.identifier.citationJournal of Fashion Marketing and Management: An International Journal, Vol. 4 Iss: 4, pp.325 - 335en_US
dc.identifier.issn1361-2026
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/11111
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectConsumer satisfaction/dissatisfactionen_US
dc.subjectGarment sizingen_US
dc.subjectFocus groupsen_US
dc.subjectCritical incident techniqueen_US
dc.subjectGrounded theoryen_US
dc.titleThe role of garment sizing in creation of customer satisfaction: Indications from focus group responsesen_US
dc.typeArticleen_US
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