The role of garment sizing in creation of customer satisfaction: Indications from focus group responses
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Date
2000
Authors
Otieno, R.
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald
Abstract
Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer satisfaction/dissatisfaction with children's garment sizing. While results revealed that parents were dissatisfied with garment sizing, the study focuses on specific causes of dissatisfaction. The centrality of efficient sizing in creation of consumer satisfaction is underscored.
Description
Keywords
Consumer satisfaction/dissatisfaction, Garment sizing, Focus groups, Critical incident technique, Grounded theory
Citation
Journal of Fashion Marketing and Management: An International Journal, Vol. 4 Iss: 4, pp.325 - 335