A ‘Uses and Gratification Expectancy Model’ To Predict Students’ ‘Perceived Elearning Experience’

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dc.contributor.authorMondi, Makingu
dc.contributor.authorWoods, Peter
dc.contributor.authorRafi, Ahmad
dc.date.accessioned2023-04-26T09:18:30Z
dc.date.available2023-04-26T09:18:30Z
dc.date.issued2008
dc.descriptionArticleen_US
dc.description.abstractThis study investigates ‘how and why’ students’ ‘Uses and Gratification Expectancy’ (UGE) for e-learning resources influences their ‘Perceived e-Learning Experience.’ A ‘Uses and Gratification Expectancy Model’ (UGEM) framework is proposed to predict students’ ‘Perceived e-Learning Experience,’ and their uses and gratifications for electronic media in a blended learning strategy. The study utilises a cross-sectional research design, and elicits data from secondary school students through a field survey-questionnaire. The findings suggest that there are significant relationships between five dimensions of students’ UGE for e-learning resources, and their ‘Perceived e-Learning Experience.’ It is plausible that these UGE aspects of students’ ‘communication behaviour’ towards electronic media are important determinants of effective integration of the e-learning resources in school-curriculum. While this research focuses on students at secondary-school level, some elements in the UGE model may apply to students using e-learning resources at other levels of their education. This model gives researchers and educators a new tool to forecast the success of development and deployment of e-learning resources in education systems.en_US
dc.identifier.citationMondi, M., Woods, P., & Rafi, A. (2008). A ‘uses and gratification expectancy model’to predict students'‘perceived e-learning experience’. Journal of Educational Technology & Society, 11(2), 241-261.en_US
dc.identifier.issn1436-4522
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/25258
dc.language.isoenen_US
dc.publisherJSTORen_US
dc.subjectE-learningen_US
dc.subjectUses and Gratification Expectancyen_US
dc.subjectBlended learning strategyen_US
dc.titleA ‘Uses and Gratification Expectancy Model’ To Predict Students’ ‘Perceived Elearning Experience’en_US
dc.typeArticleen_US
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