A ‘Uses and Gratification Expectancy Model’ To Predict Students’ ‘Perceived Elearning Experience’
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Date
2008
Authors
Mondi, Makingu
Woods, Peter
Rafi, Ahmad
Journal Title
Journal ISSN
Volume Title
Publisher
JSTOR
Abstract
This study investigates ‘how and why’ students’ ‘Uses and Gratification Expectancy’ (UGE) for e-learning
resources influences their ‘Perceived e-Learning Experience.’ A ‘Uses and Gratification Expectancy Model’
(UGEM) framework is proposed to predict students’ ‘Perceived e-Learning Experience,’ and their uses and
gratifications for electronic media in a blended learning strategy. The study utilises a cross-sectional research
design, and elicits data from secondary school students through a field survey-questionnaire. The findings
suggest that there are significant relationships between five dimensions of students’ UGE for e-learning
resources, and their ‘Perceived e-Learning Experience.’ It is plausible that these UGE aspects of students’
‘communication behaviour’ towards electronic media are important determinants of effective integration of the
e-learning resources in school-curriculum. While this research focuses on students at secondary-school level,
some elements in the UGE model may apply to students using e-learning resources at other levels of their
education. This model gives researchers and educators a new tool to forecast the success of development and
deployment of e-learning resources in education systems.
Description
Article
Keywords
E-learning, Uses and Gratification Expectancy, Blended learning strategy
Citation
Mondi, M., Woods, P., & Rafi, A. (2008). A ‘uses and gratification expectancy model’to predict students'‘perceived e-learning experience’. Journal of Educational Technology & Society, 11(2), 241-261.