Corporate Social Responsibility Programs on Firm Performance in Selected Media Houses in Kenya
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Date
2021
Authors
Ondieki, Deborah Kemunto
Maende, Chrispen
Journal Title
Journal ISSN
Volume Title
Publisher
International Academic Journals
Abstract
Despite the fact that professionals and the
scholastics' significant advantages have been
drawn by CSR practices, little consideration
has been received by the thought processes
driving the CSR practices in the academic
writing, particularly from the experimental
point of view. There is an absence of drudge
scrutinizing the causal drivers of CSR
programs on firm execution especially for
media firms, and we have to even more
instantly comprehend the portions that grow
how and why firms act biologically, relate
with the workforce, and the system all
around Recently, there has been an
imperative growth in eagerness for CSR,
and it is seen as a colossal subject for
research. CSR topic has gotten educational
thought and is transforming into a standardissue for certain affiliations. Nonetheless, it
has been noticed that the exploration of CSR
in media houses is very inadequate. The
second region of literature that stands
pending is the connection between CSR
practices and firm execution. It is contended
that associations express their expectations
to contribute towards the advancement of
neighborhood networks by making an
interpretation of those goals to activities stay
concealed. The principle goal of this
examination is to research corporate social
obligation programs on media houses
performance. The investigation makes it
easier for the media homes, public, and nonpublic firms to grasp the necessity for the
accomplishment of the upper hand and
improved execution. The investigation was
regulated at the huge media houses in Kenya
that is the Royal Media, Nation media and
The Standard Group. The data gathering
instrument was self-directed poll and
information was gathered by a drop and pick
later system of the structure. The gathered
information was checked for the fulfillment,
coded and fed into SPSS Version 25. The
information was at that point dissected
utilizing SPSS and furthermore the strategy
include tallying up responses, processing
rates of varieties accordingly moreover as
depicting and deciphering the data per the
investigation targets through the usage of
SPSS. This examination engaged a blended
research plan that will join both illustrative
and quantitative research. The investigation
populace includes 199 sample workers in the
three media houses. The investigation will
focus on all top and center administration
staffs at all the three media houses, sample
random sampling will be utilized to choose
top and center level managers. Ethical
approval was gotten from Kenyatta
University Ethical and research board of
trustees and from NACOSTI who at that
point enabled us to explore inside Nairobi
County.
Description
A research article published in International Academic Journal of Human Resource and Business Administration
Keywords
Community relations, Corporate social Responsibility, CSR programs, Environmental sustainability, Firm performance, Labor relations, Media House, Philanthropic CSR, Profitability
Citation
Kemunto, O. D., Maende, C. (2021) corporate social responsibility programs on firm performance in selected media houses in Kenya. International Academic Journal of Human Resource and Business Administration, 3(10), 199-223