RP-Department of Business Administration

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Management Involvement and Performance of Cloud Computing in Commercial Banks in Nairobi City County, Kenya
(Jaipur Innovative Research Publication Center, 2024) Kosgei, Dennis Kipkemboi; Kamau, Sarah
This Study Examines the Influence Of Management Involvement On Cloud Computing Performance In Commercial Banks Located In Nairobi City County, Kenya. The Research Explores The Roles Of Institutional Policies, Resource Allocation, Organizational Structure, And Strategic Leadership. Using A Descriptive Research Design, Data Were Collected From 40 Licensed Commercial Banks And Analyzed Using Descriptive Statistics And Regression Models. The Findings Show That Strategic Leadership Enhances Cloud Computing Performance Through Innovation, Operational Efficiency, And Effective Strategy Execution. Furthermore, The Study Highlights The Importance Of Aligning Institutional Policies And Resource Allocation To Optimize Cloud Computing Outcomes. It Recommends Prioritizing Leadership Development And Digital Transformation Strategies Within Banking Institutions. Future Research Should Explore Cloud Computing Leadership Across Different Sectors, Particularly In Emerging Economies.
Stakeholder Participation and Involvement Techniques and Performance of Selected Constituency Development Funded Health Projects in Nairobi City County, Kenya
(Strategic Journals, 2024-09) Mong’ute, Emmah Kemunto; Ondara, Alfayos
The National Taxpayers Association and the auditor general have both published multiple reports on the misappropriation and embezzlement of funds by the Constituency Development Fund Committees. During the 2021– 2022 fiscal year, approximately Ksh. 427 million of the funds assigned to the Constituency Development Funds Committees were misappropriated, unreported, or embezzled. Projects funded by the CDF have not performed up to par, and there is a case to be made for closely examining the institutional capacity of the implementing organs. This might be the reason for unfinished projects, unhappy clients, and subpar customer service that results in subpar project performance. Hence this study sought to investigate the influence of stakeholder participation and involvement techniques and project performance of selected constituency development funded heath projects in Nairobi City County Kenya. The investigation was theoretically underpinned by stakeholders' theories, control theory, and the balanced scorecard. A descriptive research design was used for the investigation. The 333 members of the Board committees and the employees of particular maternity facilities made up the target population. One hundred participants were chosen from this group using a stratified simple random sampling procedure. A semi-structured questionnaire was used to gather data for the research. To evaluate the validity and reliability of the research instrument, a pilot study was carried out in the chosen hospitals prior to the data collection process. Secondary sources, including articles, papers, websites, and pertinent publications, supplemented primary data. The statistical techniques which included both descriptive and inferential statistics were used to analyze quantitative data. Frequencies and percentages are used in descriptive statistics, while regression analysis and correlation were used to determine the relationship between variables. Figures and tables were used to visually represent the data outputs. The study revealed that the stakeholder involvement, competent human resource, project planning and monitoring and evaluation had a statistically significant effect on the performance of the chosen CDF health projects in Nairobi City County. The study concluded that active engagement of stakeholder fosters trust among stakeholders, leading to better collaboration. M&E provides a framework for accountability to stakeholders, including the government, donors, and the community. The study recommends that the County should conduct a comprehensive mapping of stakeholders, including government agencies, local NGOs, community leaders, health professionals, and beneficiaries. The County should focus on recruiting healthcare professionals who are not only qualified but also have a deep understanding of the local health challenges and cultural context. The County should engage with community members, health workers, and local leaders to identify specific health needs and gaps in services.
Leveraging Business Globalization to Accelerate Performance of Commercial Banks in Kenya
(The Asian Institute of Research, 2024) Wandia, Elizabeth; Muathe, Stephen Makau
Commercial banks are facing a decline in revenues, indicating a potential downward trend. Banks have experienced intensified competition leading them to tap into foreign capital and expand their market internationally. In Kenyan banks, there has been a decline in the ROE from 26.6% in 2014, 25.2% in 2015, 24.5% in 2016, 21.8% in 2019 and finally 13.9% in 2020. The study sought to establish the effect of business globalization on performance of commercial banks in Kenya. The objectives were to analyze the effects of market liberalization, technological advancements, competitive intensity, and global financial integration. Descriptive research design was employed. The target population was all 39 banks in Kenya. The units of observation were the 1226 staff. Multiple linear regression was used in analysis employed. The study found that monetary policy, interest rate liberalization, and financial system changes have significant impact on commercial banks' performance. Technological innovations, Research and development, innovation, spread of new ideas and number of patents granted contributes to the success of banks in the region. Intensity of competition, brand preferences, business aesthetics greatly and expansion of the economy greatly affect the performance banks. Banks need to establish robust liberalized markets that provide easier access to global markets. The banks management should focus on increasing investments in patenting, digital innovation, and research and development to connect with the unbanked segments of the global market.
Strategic Implementation andOrganizational Performance of Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya
(IJCAB, 2024-02) Mwangi, Roseanne Wambui; Murigi, Elishiba
Thisstudy soughtto establish the influence of strategic implementation on organizationalperformance of Deposit Taking SACCOs in Nairobi City County, Kenya. The specific objectives of the study wereto determine the influence of strategic competence, strategic direction, organization structure andstrategic communication on organizational performanceof Deposit Taking SACCOs in Nairobi City County. Thestudy was grounded on several theories including Resource Based View theory, Game theory, General systemstheory, and Contingency Theory. Thestudy employeda descriptive research design. The target population wasthe 42 Deposit Taking SACCOs in Nairobi City County. There were 272 management (top, and middle) staffs working in the head offices of the DT-SACCOs. This research usedboth convenient and stratified random sampling. From the population of 272,a sample of 30% wasselected. This generateda sample of 81 respondents. This study mainly reliedon primary data collected using a semi-structured questionnaire.The pilotstudy was conducted using eight (8) respondents drawn from SACCOs in Machakos County. Machakos County was selected due to its convenience and suitability to portray the characteristics of the target population.Internal consistency method wastested using Cronbach’s Alpha test while validity wasensuredby seeking lecturer’s opinions on the face validity of the research instrument. The researcher administeredthe survey questionnaires to the staff in DT-SACCOs in Nairobi City County. The data gathered wasentered, cleaned,and analyzed using SPSS (Version 25). Descriptive analysis includedfrequencies, percentages, means and standard deviations. Multiple linear regression model wasusedto measure the relationship between the studyvariables. Tables wereused to summarize responses for further analysis and facilitate comparison.The study foundthat strategic competence affects the performance of DT-SACCOs to a moderate extent. Technical knowledge, roles and task involvement, technological knowledgeand job training influences the performance of DT SACCOs to great extents.The study found that strategic direction influences the performance of DT-SACCOs to a great extent. Mission, vision, planning and execution and that goals and objectives play great roleson the performance of the DT-SACCOs.From the study, organizational structure influences the performance of DT-SACCOs to a great extent. Task allocation and coordination, chain of command, teamwork and strategic communication were found to affect theperformance of DT SACCOs to great extents.The study found that strategic communication influencesthe performance of DT-SACCOsto a moderate extent. The study concludes that strategic competences, strategic direction, organizational structures and strategic communication havegreat influence on the performance of DT-SACCOs.
Project management strategies and performance of public private partnership road infrastructure projects in Nairobi city-county, Kenya
(strategicjournals.com, 2024-03) Kakw’u, Festus Munyoki; Sang, Paul K
Influence of Strategic Management Practices on the Performance of Small and Medium-Sized Enterprises in Kajiado Town – Kenya
(International Journals of Academics & Research, 2025-01) Nthiwa, Tabitha Ngina; Kamau, Sarah
The performance of small and medium enterprises (SMEs) has faced a significant decline globally, particularly due to the impact of the COVID-19 pandemic, which may be linked to inadequate strategic management practices. This research investigates how strategic management affects SME performance in Kajiado Town, Kenya. The study focuses on four key aspects: environmental scanning, strategy formulation, strategy implementation, and strategy evaluation. Employing theories such as resource-based view, contingency, and agency theory, a descriptive research design is utilized. The target population consists of 1,302 SMEs, with a sample of 180 Chief Executive Officers (CEOs) determined through a census sampling technique. A pilot study involving 60 SMEs was conducted in Kiambu Town to validate the research instruments, achieving a satisfactory Cronbach Alpha coefficient of 0.8. Data collection methods included questionnaires and secondary data from company records and online sources, with responses collected over two weeks. The analysis employed descriptive and inferential statistics, revealing that strategic management practices significantly enhance SME performance by improving service delivery, customer satisfaction, and market share. The study concludes that integrating these practices is vital for fostering growth and competitiveness in SMEs. Recommendations include regular environmental scanning, structured strategy formulation, efficient resource allocation, and ongoing evaluation to enhance performance and competitiveness.
Workplace Diversity and Employee Performance of Private Universities in Nairobi City County, Kenya
(KENYATTA UNIVERSITY, 2024-02) IBRAHIM, KALTUMA IBREIN
Given the turbulent industrial applications, educational institutions have discovered that facilities must be supplied in accordance with the diverse stakeholder needs and expectations. As a result, the performance of employees is critical for service – based organizations. High employee performance becomes an important concern in organizations because it defines actual quality. However, poor employee performance has been attributed to the closure of five private universities in Kenya between 2015 and 2022. This has severely impacted on the Kenyan educational system this leading to the closure of these universities with hundreds of staff members rendered jobless and thousands of students been forced to relocate to other institutions. This has raised concerns over the standard of education in Kenya. Therefore, this study aims to examine workforce diversity effect on Nairobi City County’s private universities employee’s performance in Kenya. Of reference, this investigation evaluated age diversity, religion diversity, gender diversity and education diversity effect on employee performance of private universities in Nairobi City County, Kenya. Social identity theory, equity theory, pluralism theory and ability, motivation and opportunity theory are the project and theories. Descriptive research design was employed. The target population is the employees (management team, Deans/Heads of Department (HOD), Academic staff and support staff) of the 11 private universities located in the County of Nairobi. Stratified random sampling technique was employed on the 371 employees used. The information was accessed via closed and opened-ended questionnaire with Cronbach Alpha to test for reliability and validity using content and face to ascertain the instruments dependability. The primary data was analyzed on SPSS built-in platform in which descriptive statistics involving deviation from standard mean and mean as well as multiple regression analysis was performed. The evaluated output was illustrated in charts and tables and the study was upheld by ethics of confidentiality, respect and fairness. The output of the survey unveiled a positively effect of age diversity but insignificant on the performance of the employees; insignificant but positive effect on the employees’ performance was unraveled; observed a negatively significant effect on performance of the employees; and a positively significant educational diversity effect on the employees of private universities performance in Kenya’s Nairobi City County. The suggestion noted that university management prioritize hiring experienced staff. This approach aligns with the observation that experience often translates into higher productivity levels. In the event of employing young staff, merit should be upheld to avoid deteriorating employees’ performance in the private universities in Kenya.
Sustainability Reporting and Financial Performance for Listed Commercial Banks at the Nairobi Securities Exchange – Kenya
(IJARKE, 2024-07) Gitau, Gathukia Reuben; Waweru, Fredrick
Sustainability reports have become important tools in recent years for companies to measure their environmental performance and achieve sustainable development. Still, the influence of sustainability reporting on a company's financial returns varies, with certain companies experiencing progress while others observe no discernible effect. Despite the importance of sustainability reporting, there are few studies on the impact of sustainability reporting on corporate financial performance of banks listed on the NSE. Given this, the purpose of this study was to ascertain how sustainability reporting affected the financial results of commercial banks that were listed on the Nairobi Securities Exchange. This research used agency theory, stakeholder theory, and signaling theory to guide its research. A descriptive exploratory design was employed in this study, focusing on the 11 NSE-listed banks that collectively employ 23,534 individuals. The population was divided into secretarial, clerical, supervisory, and management strata using stratified random sampling. Data was collected through questionnaires (primary method) and through data collection instruments (secondary method). The data was later coded, entered, cleaned, and analyzed using SPSS version 28. Descriptive statistical measures, including means, percentages, and frequencies were employed to summarize and characterize the sample data. Inferential statistical techniques such as correlation and regression were also applied to derive conclusions and make inferences beyond the observed sample results. The results of this study show a clear connection between the disclosure of environmental information and the financial performance of banking institutions. The banks placed emphasis on environmental sustainability through various initiatives such as clean energy and waste management. However, the study also found that a comprehensive shift toward environmentally friendly practices has yet to occur. This study adds value to the current scholarly discourse by improving our understanding of the connection between sustainability reporting and financial performance.
Firm financial indicators and share returns on agricultural firms listed at Nairobi Securities Exchange, Kenya
(strategicjournals.com, 2023-11) Kilonzo, E. M.
This study focused on internal and external determinants suspected to cause differences in the share returns. The specific objectives aimed at examining the effects of firm-specific financial indicators on share return of seven Agricultural sector firms listed at the Nairobi Securities Exchange, Kenya. With the moderating variable of effective tax rate, the study sought to analyze the effects of liquidity, leverage, profitability and firm size on share returns of Agricultural firms therein listed. The share return was measured by price earnings ratio. Five theories anchored this study with the aim of grounding it based on scholarly work. Trade-off theory, Agency theory, Capital structure theory, Resource based theory and Tax clientele effect theory. A population study was conducted on all the 7 firms over the 2018-2022 sample period using secondary data, to be obtained using a data capture sheet. Using the Statistical Package for Social Sciences, the collected data, the variables were multiple- regressed to produce descriptive statistics of bivariate relationship. The model was diagnosed for heteroscedasticity, normality of distribution, multicollinearity and linearity. For generalization purposes, significance of the resulting statistics was interpreted with 95% confidence. The study established a statistically significant positive relationship between liquidity, leverage, profitability and firm size on share returns of agricultural firms listed at NSE, Kenya (β=67.1949, p=.0408.....
Product Innovation and Organizational Performance of Microfinance Institutions in Nairobi City County, Kenya
(International Organization of Scientific Research, 2025-05) Mwaura, Josphine Ruguru; Waithaka, Paul
Microfinance Institutions organizational performance has exhibited rising non-performing loans, reduced asset growth and member dissatisfaction. This study sought to establish the effect of product innovation on organizational performance of microfinance institutions in Nairobi City County with possible recommendations on effective strategies for policy and practical applications to enhance performance of the sector. Four theories guided the study; diffusion of innovation theory, balanced scorecard, transactional cost theory and Schumpeter entrepreneurial innovation theory. Descriptive statistics was used to describe strategic innovation and organizational performance. A total of 205 senior managers from 41 Microfinance institutions headquartered in Nairobi City County consisted part of the target population. The study used 60% of the population to derive a sample of 123. Participants were selected randomly using a systematic sampling process. Structured questionnaire enabled the collection of primary data. Content validity, face and expert validity were used to enhance validity of the instrument. Cronbach alpha enabled the analysis of the instrument’s reliability with 0.7 considered as the thresh hold and acceptable reliability value. Pilot study was done in Kiambu County targeting four microfinance institutions with 14 respondents. Descriptive statistics, Karl Pearson correlation and multiple linear regression aided the analysis of primary data. The findings were presented in tabular format, graphs and charts. Confidentially, anonymity and consent guided the research process. The results showed that product innovation significantly improved organizational performance of microfinance institutions in Nairobi City County. The study concluded that microfinance institutions may need to adopt product innovation to meet the needs of their customers thereby improve organizational performance. The study made recommendations that product innovation may be used to tap into new markets, meet emerging customer preferences and increase sales
Corporate social responsibility expenditure on environment and financial performance of tea development agency managed factories in Kenya
(strategicjournals.com, 2024-03) Bosire, Ogero Vincent; Mwangi, Lucy Wamugo; Kosgei, Margaret
Kenya Tea Development Authority registered factories continue to face the challenge of financial performance in regard to declining return on equity across the period 2017-2021. To ameliorate this challenge, Kenya Tea Development Authority firms are undertaking corporate social responsibility activities in order to gain social license in the areas they operate. However, there has been limited empirical evidence linking corporate social responsibility of environment and financial performance particularly on these Kenya Tea Development Authority firms. Thus, against this background, this study determined the effect of Corporate Social Responsibility on environment on financial performance of Kenya Tea Development Authority managed factories in Kenya. The study was anchored on resource-based view theory, stakeholder theory, institutional theory and social contract theory. The study was based on positivism research philosophy guided by explanatory research design. The target population consisted of all the 67 Kenya Tea Development Authority managed factories clustered into 7 Seven regions as at December 2022. The study applied census technique where data was sought from the entire population. Information in its primary form was gathered through structured questionnaire on corporate social responsibility while secondary data from 2017-2021 was obtained on financial performance and firm size. The Statistical Package for Social Sciences was used to compute descriptive statistics that entailed means and standard deviation. Besides, inferential statistics covering regression analysis were used to test the formulated hypotheses. Presentation of the data was done through tables and figures. The study established that Corporate Social Responsibility expenditure on environment (β=0.505, p<0.05) was a significant predictor of financial performance of Kenya Tea Development Authority managed factories in Kenya. At the same time, firm size was found to have significant moderating effect on the relationship between Corporate Social Responsibility and financial performance of Kenya Tea Development Authority managed factories. The study concluded that there exists significant relationship between Corporate Social Responsibility on environment and financial performance which is moderated by firm size. The study recommended that senior managers working among Kenya Tea Development Authority managed factories in Kenya continue to invest in environmental Corporate Social Responsibility initiatives.
Risk Management Strategies and Performance of Selected Insurance Companies in Nairobi City County, Kenya
(International Journal of Business Management, Entrepreneurship and Innovation, 2024) Agola,Everlyne Engefu; Ndegwa,Priscilla
The insurance industry plays a vital role in the management of risk and therefore helps to support and facilitate business activities. The performance of insurance companies is impacted by various challenges related to their risk management strategies. These challenges can arise from both internal and external factors, and they can have significant implications for the financial stability and profitability of insurance companies. Changes in regulatory requirements can impact the risk management strategies of insurance companies, requiring them to adapt their practices and systems to remain compliant. Therefore, this study seeks to investigate the influence of risk management strategies on the performance of selected insurance companies in Nairobi City County, Kenya. The study was guided by the balanced scorecard model, agency theory, portfolio theory, risk aversion theory, and prospect theory. A descriptive research design was employed. The study targeted 95 respondents, comprising 10 senior-level managers, 30 middle-level managers, and 55 departmental heads from the insurance companies operating in Kenya. A census of 95 respondents was conducted. The study used a structured questionnaire. A pilot group of 9 individuals was selected from the target population. Content validity was applied to the study. Cronbach’s Alpha coefficient was computed for all components of the questionnaire, and their assessment was provided. Descriptive analysis was computed using mean, frequencies, and percentages. Regression analysis tested the relationship between the study variables. The regression model assessed the relationship between the independent variables and the dependent variable. The findings were presented using tables and figures. Through regression analysis with a linear model result showed a strong relationship between risk management strategies and performance. The resulting value of regression coefficient at .000 (p<0.05) indicated existence of relationships that were relatively strong. The study thus concluded that performance of insurance companies is dependent on the careful choice or selection of risk management strategies. It is expected the results will benefit various stakeholders, including the government policy makers, Insurance sector players, and academia. Further studies exploring more strategies to manage risks in other entities including other sectors such as the finance sector could be undertaken by scholars
Under Performance; Why Intrapreneurial Strategies and Operating Environment Matter in Fixing Performance of Public Universities in Kenya
(2024-03) Otolo, Margaret K.; Muathe, Stephen M.A.; Kimencu, Linda
The Kenyan government in 2023 unveiled a new funding model aimed at promoting affordable and equal access to higher education as well as breath life to public universities that would otherwise collapse due to financial challenges. Improvements in performance is seen through intrapreneurial strategies and that is the focus of this study. The unit of analysis was 20 public universities and the unit of observation was 400 participants. A combination of descriptive and explanatory research designs was used. A semi-structured questionnaire was used to collect primary data; which was analysed using descriptive and inferential statistics and content analysis. Multiple regression models were used to test the association between variables. The study found a statistically significant (β-0.620, p=0.000 ......
Resource Allcation and Performance of Housing Construction Project in Kiambu County, Kenya
(The Strategic Journal of Business & Change Management., 2024-11) Kibagendi, Julius Asuma; Sang, Paul
Housing construction projects are essential for fulfilling basic human needs and generating revenue for developers, drawing significant attention in nations like Kenya. The construction of commercial housing projects is often fraught with challenges such as scope reduction, poor quality, and project delays. A notable example is the auctioning of 25 completed apartment buildings in Thindigua and along Mirema Drive due to excessive finishing costs. Additionally, in March 2022, a five-story building collapsed in Kinoo, Kiambu County. Further tragedies occurred in Ruaka and Seasons Kasarani in November 2022, resulting in loss of life. Structural issues have also been identified as recurring problems. These events prompted an investigation into how different resource alloction impact the successful completion of commercial housing projects in Kiambu County. Between 2019 and 2022, a descriptive research approach was employed to examine 120 completed housing complexes across 12 sub-counties in Kiambu. The majority of the survey participants, 92%, were professionals such as architects, engineers, designers, builders, and subcontractors. The projects were chosen using a stratified random sampling process. To better understand how to optimize projects and manage resources, this study used the frameworks of Resource-Based Theory. Graphs and tables were used to display the outcomes of the data analysis, which included both descriptive and inferential statistics. The findings revealed that resource allocation significantly influence the performance of housing projects. Key recommendations include the adoption of efficient human resource strategies. Proposed future studies was to expand beyond Kiambu County to explore additional resource management factors affecting project outcomes.
Strategic Planning and Service Delivery at Kenya Power Headquarters in Kenya
(Journal of Business and Strategic Management, 2024) Wanjiku, Elizabeth Muthoni; Njuguna, Videlis Njeri
Purpose:The major objective was to establish howstrategic planningaffectedservice delivery inKenyaPower.The study was based onthe theory of contingency. Methodology:The study employed descriptive design.The target population consisted of 247 managersat various levels (low-level, mid-leveland senior-level) from 11 departments at headquarters of Kenya Power. This studyemployed stratified random sampling techniques to select sample size of 114 staff. The study usedprimary data collection utilizing both openand closed-endedquestionnaire. The questionnaires were distributed and collected using a drop-off and pick-up later method.The quantitative analysis used descriptive techniques such as frequency, percentage, standard deviationsand means. The research also employed linear regression to examine the effect of strategic planning onservice delivery. Findings:The research establishedthat strategic planning (β=0.787; p=0.000)had substantialeffects on service delivery at KenyaPower. Researchconcluded that strategic planningshave significant effects on delivery of services inKenya Power.UniqueContributiontoTheory,PolicyandPractice:The study recommended that Kenya Power's executives should implement training programs for its workers. This would provide employees with the essential skills and abilities needed to improve the quality of service delivered to clients. Kenya Power should also make sure that its goals and objectives are clear and understandable to employees at every level by use of efficient communications.
Corporate Growth Strategies and Performance of Selected Real Estate Firms in Nairobi City County, Kenya
(EdinBurg Peer Reviewed Journals and BooksPublishersJournal of Strategic Management, 2024-11) Osogo, Stephanie Atieno; Maina, Samuel
Purpose: Real estate and properties are emerging everywhere these days. In Nairobi, one will not walk more than ten kilometres before stumbling upon a construction site or a developed residential estate and commercial property. Although this trend is ongoing, the economy has yet to recover from the COVID-19 pandemic, and the Russian-Ukrainian war only worsens the situation. Inflation rates continue to rise, and the Kenyan currency continues to depreciate, reducing aspiring real estate owners' demand for real estate and subsequently leading to a decline in the performance of real estate firms. To improve their performance, real estate firms formulate and implement growth strategies. This study aims to determine the effect of strategic alliances on the performance of the selected real estate firms in Nairobi City County, Kenya. Methods: The study is explained by three theories: Resource-based view theory, contingency theory, and Porter’s five forces theory. The research has adopted a descriptive research design but limited to selected real estate firms in Nairobi City County targeting finance leads, sales leads, marketing leads, and operations lead. Data was collected using semi-structured questionnaires administered to managerial staff in the sampled real estate firms. Drop and pick method was adopted to get the research tools to the respondents. Prior to the main data collection phase, the researcher piloted the study on Cytonn real estate firm on eight of its managerial staff in the different departments to establish the validity and reliability. The researcher conducted the analysis with the utilization of Statistical Package for Social Sciences after coding and cleaning the data collected. Multiple regression was utilized to determine the impact of growth strategies on the performance of real estate firms. ANOVA substantiated the relevance of the regression model that the researcher chose and determined the existence of a significant variation caused by the independent variables. Pearson’s correlation matrix was used to determine the relationship between the variables. Results: Descriptive statistics revealed that leveraging cutting-edge technology had the highest mean score (3.96), indicating its crucial role in enhancing operational efficiency. Strategic alliances geared towards specific goals scored the highest mean (3.42), underscoring the importance of goal-oriented partnerships. Geographic diversification emerged as a key strategy with a mean score of 3.62, highlighting its significance in spreading risk and accessing new markets. There was a positive and significant relationship between the independent variable and the performance of real-estate firms as shown by the significant levels of 0.032 for strategic alliances Conclusion:The analysis indicated significant positive correlations between innovation management strategies, strategic alliances, diversification strategies, and firm performance. Strategic alliances have the strongest correlation with firm performance, followed by innovation management strategies and diversification strategies. The significant relationships suggest that improving these strategies can positively impact performance of real-estate firms in Nairobi city county, Kenya, with strategic alliances being particularly influential.
Strategy Implementation Practices and Performance of Commercial Banks in Nakuru County
(International Journal of Business Management, Entrepreneurship and Innovation, 2024) Maritim, Cynthia Cheptoo; Bett, Shadrack
Organizational performance entails recurring duties like establishing organizational goals, monitoring progress towards those objectives, and making modifications to enhance their accomplishment in a more efficient manner. Strategy implementation represents a significant phase within an organization; however, existing literature consistently underscores a notable failure rate in the implementation process across numerous organizations. The prevalence of poor performance in banks is attributed to issues such as inadequate coordination, suboptimal structural frameworks, and insufficient personnel proficiency in executing rebranding strategies. As a result, the goal of this study was to look into how Nakuru's commercial banks implemented their strategies and how well they did so. General Systems Theory, Contingency Theory, and Resource-Based Theory served as the study's guiding theories. The study targeted 108 workers from 24 commercial banks in Nakuru County using a descriptive survey research approach. A sample of 54 respondents was chosen using a stratified random selection procedure to assure representation. Structured questionnaires were used to obtain data, and they were chosen for their propensity to do so with little bias and mistake. Pilot research was done in Narok County commercial banks prior to the main investigation. The data was analysed using both descriptive and inferential statistics. Percentages, frequencies, measurements of central tendency (mean), and measures of dispersion (standard deviation) were examples of descriptive statistics. Correlations were used for inferential analysis of qualitative data. To analyse quantitative data, Version 25 of the Statistical Package for the Social Sciences (SPSS) was utilized. The study found that resources, organizational change, structure, and leadership significantly influence the performance of commercial banks in Nakuru CBD. Effective resource allocation, strategic change management, well-defined organizational structures, and strong leadership positively impact operational efficiency and overall performance. The study recommends investing in employee training, optimizing IT services, and aligning organizational structures with strategic goals. Further research should examine how organizational capabilities and market dynamics shape performance outcomes.
Strategic Alliances and Performance of Commercial Banks in Mombasa County, Keny
(elsevier, 2025) Njue,Dennis Ngari
Local and international cooperation has in the recent past gained significance to most of the organizations. Fostering strategic affiliations becomes fundamental for organizations aspiring to expand their interdependence with established organizations. Recently, forming strategic alliances has become a key objective for numerous firms and in general, these firms seem to lean towards such a direction and as a result, ought to be included in the current conversation where the corporate future is determined by such alliances. The research aimed to establish the strategic alliances and performance of commercial banks in Mombasa County, Kenya with the specific objectives determining the effects of marketing alliances, technological alliances and service innovation alliances on performance of the same. The theories underpinning the study by the Resource Dependence Theory, Agency and Dynamic Theories. Descriptive research was adopted targeting a population of 1170 employees working for the banks within Mombasa county, Kenya. The sample size was determined using Random sampling where a population sample of 93 employees were sampled. Questionnaires was used for data collection and analysis done by descriptive statistics, regression analysis and presented using graphs and tables. Conclusions were derived from the study that marketing, technological and service innovation alliances all impacted performance of commercial banks. Therefore, recommendations were meant to have banks adopt and enhance on the strategic alliances which would in turn improve the performance in terms of profitability, customer satisfaction and gain of market share. Further studies were recommended to be done for other counties and Kenya at large in the future.
Organizational Leadership on Artificial Intelligence (AI) Effect on Strategic Decision-Making in the Digital Era at Airtel Kenya
(Journal International of Business Management, 2024-10) Kakai,Noah Wesonga; Anyieni, Abel
Telecommunication companies play a significant role in information sharing and easing transactions. This is important in improvement of the country’s socio-economic growth and development. However, one of the key players in the sector -Airtel Kenya has reported declining performance, slowed down growth and stagnation. This led to researching on use of artificial intelligence by organizational leaders and its impact on strategic decision-making. The focus era was the digital era and the Airtel Kenya. Through a descriptive research design and targeting respondents working at the regional offices in Nairobi City County, who filled the structured questionnaires. The analyzed data revealed that respondents had strong agreements on role of organizational leadership in encouraging use of AI and impact on strategic decision for the success of Airtel Kenya. The findings show that leadership behaviors such as fostering innovation, providing support, and championing AI initiatives are positively associated with effective AI integration. Organizational leadership on AI accounted for 98.6% change in strategic decision-making processes at Airtel. There was positive and significant impact of organizational leadership on AI at (β = 0.600, p < 0.001) and strategic decision making. The drawn conclusions show that effective leadership is paramount for the effective adoption and utilization of AI technologies in strategic decision-making
Turnaround Strategies and Performance of Private Universities in Kenya
(Reviewed Journal International of Business Management, 2025-04) Toromo, Cynthia Jerono; Mutinda, John
The focus of this study was on turnaround strategies and performance and specifically on management, asset and financial restructuring and staff rationalization as elements affecting private universities’ performance. Stage theory of successful turnaround anchor ed the research as supported by resource - based view theory and the balanced scorecard model. This study adopt ed a descriptive research design and target ed the top five private universities in Kenya based on uni - ranking . The study respondents were principals of colleges and directors , the sample size wa s 83 respondents and 64 filled and returned the questionnaire, making a response rate of 77%. There was collection of primary data from semi - structured questionnaires but the instrument was first pilot tested using 8 respondents from Daystar University . Th e aggregate Cronbach Alpha of 0.788, confirmed the reliability of the instrument as it was above the threshold of 0.7. For the collected quantitative data, descriptive and inferential analysis was done and revealed positive association between the variable s. The findings showed that staff rationalization had the biggest effect on performance of the private universities in Kenya. Management restructuring had the second largest effect to performance, followed by asset restructuring and financial restructuring . For the qualitative data, the conducted content analysis established that respondents agreed that these four types of turnaround strategies affected performance . The study concluded that the top five private universities have adopted and implemented turn around strategies by restructuring its management structure to a leaner and efficient operation system. It has also reduced and laid - off excess number of employees and retained only the most competent and qualified staff to handle different tasks at the un iversity. The study further concludes that restructuring the assets, selling off the assets that are not needed and optimal use of financial resources resulted in high performance in terms of high enrolment and graduation numbers of students. The study rec ommended the custom - making management structure, and recruiting and retaining highly skilled and talented employees to handle different assignments at the university. The recommendations further suggested disposing off obsolete assets and prudent managemen t and use of financial resources for attaining the university’s mandate. It also shows the valu e of private universities and through utilizing the turnaround strategies, the universities can offer quality higher education. Quality graduates will contribute to socio - economic growth and development of the nation through innovations and inventions that can solve the problems facing the general public.

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