RP-Department of Business Administration

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International Quality Standard 9001: 2015 and Sustainability of ISO Certified Deposit Taking Saccos in Nairobi City County, Kenya
(International Journal of Business Management, Entrepreneurship and Innovation, 2024-11) Orwa, Ohon; Ragui, Mary
ISO 9001 is an international standard which set out the steps necessary to adopt a quality management system. Sustainability, on the other hand, refers to the ability to maintain existing practices without risking the potential value of existing resources and in the process, enhancing value proposition. This study sought to establish how the ISO 9001: 2015 quality management systems standard supports the sustainability of SACCO operations in Kenya. The specific variables include customer focus, leadership, continuous improvement, and process approach. The study was conducted across registered SACCOs in Nairobi. The study was anchored by the corporate social responsibility theory and stakeholder theory. The study utilized a descriptive cross-sectional design. The population of the study was drawn from the 57 ISO certified deposit-taking SACCOs in Nairobi County registered with SASRA with the Chief Operations Manager selected as the unit of observation. The research relied on structured questionnaires to collect survey data from the respondents. Collected research data was analysed using descriptive and inferential statistics through SPSS 26. From the analysis, the findings pointed to a significant positive impact of ISO 9001: 2015 adoption and the sustainability of registered deposit taking saccos. Conclusions revealed that while process approach and leadership had a positive and significant effect on the sustainability of the SACCOs, customer focus and continuous improvement had insignificant effects. The findings of this research contribute to the body of literature on how ISO 9005:2015 practices impact the sustainability of financial sector firms, and from the findings, the study recommends that the registered DTS ensure they pursue ISO certifications as this would demonstrate to their members that they are committed to guaranteeing. The study further recommends that SACCO managements embrace member focus and a process approach in the design and introduction of new innovations that would enhance customer satisfaction. The study also recommends that SACCO managements procure modern computer software systems that can enhance the range of services offered, and continuously evaluate their processes and services to ensure they can continually meet customer expectations.
Cost Leadership Strategy as a Driver and Performance of Unilever Kenya Limited in Nairobi City County Kenya
(Strategic Journals, 2025-04) Too, Caroline Chepkorir; Makhamara, Hilda Felistus
Unilever Kenya Limited has recently reported poor financial results, raising concerns among investors and stakeholders. The company's performance has been characterized by several key challenges that have contributed to its subpar results. Consequently, this research aimed to examine the influence of cost leadership strategy on the performance of Unilever Kenya Limited in Nairobi City County, Kenya. The study was guided by: human capital theory, generic Porter’s strategy model. This research employed a descriptive research design. The subject of analysis was Unilever Kenya Limited. The study focused on 125 employees from different departments within Unilever Kenya as the units of observation. This study adopted a census technique where every individual was incorporated. The pilot test was done at the Kericho tea Company in its offices, which falls under the tea sector. Piloting consisted of 12 respondents. The study adopted the following validity testing methods including construct, content and face validity testing. This study used internal consistency method to check and ensure the questionnaire is fit using Cronbach Alpha test. The analysis incorporated descriptive statistics like frequency counts, percentages, means, and standard deviations, along with inferential statistics employing Pearson correlation to investigate connections between study objectives. Multiple regression analysis was performed to evaluate the direction and intensity of these relationships. The study revealed that cost leadership strategy, had a positive significant relationship with the performance of Unilever Kenya Limited in Nairobi City County, Kenya. The study concludes that Unilever offer competitive prices by prioritizing cost efficiency, attracting a wider customer base in a price-sensitive market leading to increased sales volume and a larger market share, essential for growth in a competitive landscape.
Physical Health and Social Wellbeing Programs and Performance of West Kenya Sugar Company in Bungoma County, Kenya
(The Strategic Journal of Business & Change Management, 2025-04-11) Wabende, Jane; Makhamara Felistus
The West Kenya Sugar Company, a significant player in the sugar sector in Kenya has been encountering a variety of difficulties that have contributed to its subpar performance. The company is burdened with significant debt, which limits its ability to invest in necessary upgrades and expansions. Ineffective management strategies and lack of clear operational guidelines have resulted in misallocation of resources and reduced productivity. In this regard, this research aimed to examine the effect of employee wellness initiatives on organizational performance at West Kenya Sugar Company located in Bungoma County, Kenya. Specific aims were to look at how physical health and social wellbeing, affect performance at West Kenya Sugar Company in Bungoma County, Kenya. The research was directed by resourcebased theory and social support theory. A descriptive research approach was utilized in the study. Target population of 53 employees was used. A method of census was employed. A semi-structured survey was employed in the research to gather primary data. Five respondents from Mumias Sugar Company participated in pilot study. To ensure the questionnaire's validity, the research employed construct validity, criterion validity, and content validity. A Cronbach's alpha correlation analysis was conducted to evaluate the reliability of the questionnaire. Qualitative and quantitative data were gotten. Descriptive statistics focusing on central tendency measures like mean and standard deviation were utilized to analyze quantitative data, while thematic analysis was employed to explore qualitative data. Inferential statistics included correlation analysis and multiple regression analysis. Tables and figures were utilized to display the findings. The research demonstrated that physical health, mental health, social wellbeing, and work-life balance positively and significantly impacted the organizational performance of West Kenya Sugar Company in Bungoma County, Kenya. The study concludes that physical health is a significant determinant of employee performance because healthy employees are generally more energetic, focused, and capable of performing their tasks efficiently. Social wellbeing encourages open communication among team members, leading to better collaboration and the sharing of ideas. The study recommends that the organization ought to establish thorough physical and social initiatives that encompass fitness classes, health assessments, nutrition seminars. The organization ought to promote a climate where employees are comfortable sharing their ideas and worries. The organization should establish mentorship systems where employees can support each other, share experiences, and build relationships
Resource Mobilization and Coordination Influence on Organizational Performance: The Case of the Kalobeyei Integrated Social and Economic Development Program (KISEDP) in Kakuma Refugee Camp, Kenya
(International Journal of Business Management, Entrepreneurship and Innovation, 2025-05) Wachira, Anthony Gachiri; Njuguna, Reuben Kinyuru
This study examined the influence of resource mobilization and coordination on the organizational performance of the Kalobeyei Integrated Social and Economic Development Program (KISEDP) in Kakuma Refugee Camp, Kenya. Given the complex humanitarian setting, the research sought to establish the extent to which financial resource acquisition, budget management, stakeholder coordination, and resource allocation strategies impact service delivery and sustainability. A research design integrating both qualitative and quantitative data collection techniques was employed. A sample of 120 respondents, comprising government representatives, implementing partners, and community leaders, was surveyed using structured questionnaires and key informant interviews. The study found that resource mobilization significantly influences KISEDP's performance, with a standardized coefficient of 0.312, indicating a strong positive correlation. Furthermore, coordination mechanisms among stakeholders, including inter-agency collaboration, stakeholder engagement, and community participation, enhance program effectiveness. The regression model confirms that resource mobilization and coordination collectively explain 61.3 percent of the variance in organizational performance. The findings provide actionable insights for policymakers, development agencies, and humanitarian organizations on optimizing resource mobilization and coordination strategies.
Debt Collection, Strategic Alliance as Business Strategic Initiatives and Organizational Performance: Empirical Evidence in Kenya
(British Journal of Multidisciplinary and Advanced Studies, 2025-06) Migwi, Mary Waithira; Kipkorir, Chris Simon Sitienei
Kenya largely depends on import pharmaceuticals for its healthcare needs with imported medicines accounting for 70% total market valuation in Kenya. Success and profitability of import pharmaceutical companies is therefore important for the sustainability of Kenyan health sector and well-being of its citizens. Import pharmaceutical companies face challenges in organizational performance which include Profit, market share, customer retention and inventory turnover. The objective was to establish the effect of debt collection initiative and strategic alliances initiative on organizational performance of import pharmaceutical companies in Kenya. Balanced Scorecard model was used to anchor organizational performance. Descriptive research design was utilized. The taget population under study was 6356 key employees in 125 registered import pharmaceutical companies. Data was collected using open and closed ended questionnaire from 376 employees selected using stratified random sampling. The pilot study involved 38 respondents from the target population. Reliability was tested using Cronbach's alpha and the computed coefficient was 0.808. Content validity was determined using content validity index. (CVI) of 0.8. Data was analyzed using descriptive and inferential statistics. Findings indicated that debt collection and strategic alliance initiatives had a meaningful positive correlation with organizational performance of import pharmaceutical companies in Kenya, with strategic alliance initiatives showing the strongest relationship (r = 0.790, p < 0.001). Debt collection initiatives also had a strong correlation (r = 0.748, p < 0.001). Regression analysis showed that strategic alliances and debt collection initiatives had significant effect on organizational performance. In conclusion debt collection processes should be strengthened through proactive monitoring and digital payment. Organizations should strengthen strategic alliances with suppliers, healthcare institutions, and regulators in order to enhance market expansion and compliance. Research ethics was upheld throughout the study. Findings are relevant to policy makers, industry stakeholders and in designing procedures and guidelines that aid the success and resilience of the import pharmaceutical sector, ultimately benefiting the health industry in Kenya. The research findings lay a foundation for future studies aimed at identifying and implementing effective business strategic initiatives tailored to the needs of import pharmaceutical companies.
Work Environment and Service Delivery by National Police Officers in Nairobi City County Kenya
(JAIS, 2025-04) Ileny, Wilson Nasike; Ndegwa, Priscilla
The purpose of this study was to explore the influence of workplace conditions on police service delivery in Nairobi City County, Kenya, in response to a noted decline in assurance, tangibility, reliability, empathy, and responsiveness. The contention of the study is that quality of police service delivery in Nairobi City County, Kenya, has been deteriorating, particularly in critical aspects such as assurance, tangibility, reliability, empathy, and responsiveness. Focusing on physical work environment and work place flexibility, the research applied theories such as Person–Environment Fit (PEF), Conservation of Resources (CoR), and SERVQUAL model, among others. A descriptive design was used, targeting 6,416 officers, with a sample of 377 selected through stratified and random sampling. Data collection involved a semi-structured survey with both qualitative and quantitative elements. Validity and reliability were ensured through a pilot study, expert review, and Cronbach’s Alpha. Analysis included descriptive and inferential statistics, with qualitative responses analysed narratively. The findings showed that improved infrastructure and flexible work arrangements significantly enhanced service delivery. Recommendations emphasize workplace reforms to boost police morale, performance, and public service quality.
Effect of E-Learning Tools on Student Academic Performance in Kenyatta University City Campus
(International Journal of Social Science and Humanities Research, 2024-11) Cheruiyot, Gilbert; Tumuti, Joshua
Higher learning institutions have adopted e-learning systems in an attempt to make learning more accessible in a cost effective manner to large population of learners across the globe and to improve students’ performance. E-learning involves the delivery of information through information systems. There has been a problem in student performance as there have been reports of low performance among e-learning students in some universities. Various measures have been implemented to ensure that success of e-learning in universities such as improved students’ academic performance. Therefore, this study sought to find out the effect of e-learning tools on student academic performance in Kenyatta University City Campus. The study established that e-learning tools, elearning programs, learning management system and e-library platforms all had positive and significant influence to academic performance of students. From the descriptive analysis, the study respondents strongly agreed that adoption of electronic learning systems contributed to improved academic performance outcomes. Regression analysis established that the changes in student academic performance in terms of high test scores was largely due to adoption and utilization of electronic learning systems at the Kenyatta University. The study therefore concluded that electronic learning systems influence student academic performance. The study also recommend to the universities to adopt digital learning systems and to the government to support and develop policies that push for adoption of e-learning systems in universities. When seeking high academic performance in students, the learning institutions should adopt e-learning systems.
Strategic Drivers and Performance of Small and Medium Enterprises in Juba, South Sudan
(The Strategic Journal of Business & Change Management, 2025-05) Yay, Nop Nyaruot Kur; Kiiru, David
The research key objective was to ascertain the extent to which these strategic drivers influence the performance of SMEs in Juba, South Sudan. The specific objectives were, to ascertain the impact of product innovation, to evaluate the influence of information technology, to assess the influence of human capital and to assess the influence of financial resources on the performance of SMEs in Juba, South Sudan The research utilized a descriptive design methodology. Diffusion of innovation, technology acceptance, human capital, and the resourcebased view offered profound insights into the dynamics of technological adoption and organizational strategy. The approach employed was descriptive research. The study focused on a target group of 15,000 SMEs. The primary data was gathered via questionnaires. The integrity and consistency of the data collection instrument was assured. Descriptive statistics was utilized with the assistance of the SPSS. Inferential statistics was employed to elucidate the connection between variables. The qualitative data collected through the open-ended questions was subjected to content analysis for thorough examination. The study found that product innovation, information technology, human capital and financial resources influence the performance of SMEs in Juba, South Sudan. The study concluded that strategic drivers had a favorable and statistically considerable effect on the performance of SMEs in Juba, South Sudan. Strategic drivers significantly influenced the performance of SMEs in Juba, South Sudan. The study concluded that a unit increase in strategic drivers will lead to an increase in performance of SMEs in Juba, South Sudan. The study recommends that Firms should embrace change to improve product design, market share, and capacity. They should use cutting-edge tools and methods to boost corporate efficiency. Businesses should frequently adjust their advertising strategy to increase profitability and improve external interactions to increase market share. Business operations should use management information systems. This improves service delivery efficiency and lowers costs. Management information systems can also speed up service delivery. To reduce turnover, firms should pay well. They should staff enough for the workload. Employees should be knowledgeable and have good communication abilities. Organizational staff should be problem-solvers and decision-makers. Firms should have enough external money for annual operations and share sales. Firms should always have funds for various activities. Firms need enough money to buy physical assets and pay employees.
Mixed Methods Research Design Explained
(Cari Journals, 2025-05) Mulili, Benjamin Mwanzia; Maina, Samuel Mwangi; Kinyuru, Reuben Njuguna
Purpose: This paper examined how research paradigms determine, among many other things, the types of data collected and the methods used to collect and analyze the data. The key differences and similarities between qualitative and quantitative approaches were identified, before explaining why and how mixed methods research is conducted. Methodology: The paper reviewed extant literature touching on qualitative, quantitative, and mixed methods research designs. Findings: The paper highlighted the conditions that favor the use of the mixed methods research design. In addition, the advantages associated with mixed methods research design were emphasized in the paper. Unique Contribution to Theory, Policy and Practice: The paper pointed the need to consider a researcher’s paradigm, ontology, epistemology, axiology, methodology, and methods when deciding the research design to adopt. The authors recommended greater adoption of the mixed methods research design among academicians and practitioners, especially when the research issues are multifaceted, broad, and complex
Promotion of a Sports Culture in Kenya
(Cari Journals, 2025-04) Mulili, Benjamin Mwanzia; Mwangi, Samuel Maina; Kinyuru, Reuben Njuguna
Purpose: This paper reviewed conceptual literature related to the promotion of a sports culture in Kenya. The paper highlighted the benefits associated with engaging in physical exercises and it emphasized the role of health-promoting sports clubs as suitable avenues for undertaking organized physical activities. Methodology: The paper was based on extensive review of extant conceptual, theoretical, and empirical literature related to promotion mix elements, health-promoting sports clubs, and adoption of a physical activities culture. Findings: The paper found limited use of the promotion mix elements of advertising, personal selling, sales promotions, public relations, and direct marketing in the promotion of a sports culture among academic staff of chartered public universities in Nairobi City County, Kenya. Unique Contribution to Theory, Policy and Practice: The paper points out areas that need to be addressed by policy makers and practitioners in order to improve membership to health promoting sports clubs, and to encourage more people to adopt a physical activities culture.
Work Environment Strategies and Employee Job Performance in Jubilee Insurance Company in Nairobi City County Kenya
(Strategic Journals, 2025-03) Adhiambo, Beatrice Okech; Makhamara Hilda
Challenges faced by underperforming employees in the insurance industry in Kenya might encompass a saturated market, intense sales goals, restricted opportunities for career growth, and inadequate backing from leadership. Furthermore, individuals with low productivity levels could encounter difficulties in grasping and conforming to evolving legal obligations and adherence standards, along with upholding a favorable and polished reputation within the sector. Therefore, the present study sought to investigate the effects of work environment strategies on employee job performance in Jubilee Insurance Company in Nairobi City County Kenya. The study was guided by expectancy theory, equity theory and reinforcement theory. Descriptive research design was employed in this study. The unit of analysis was Jubilee Insurance Company and the unit of observation was 96 employees from comprising of 10 HR managers and 86 other staff. A census of 96 respondents was conducted. Data was gathered through the use of a semi-questionnaire. To test the dependability of research tools, questionnaires were tested on 9 respondents from Madison Insurance Company in Nairobi City County, Kenya. Content validity and face validity was used to assess the validity of the questionnaire. Chronbach alpha test was used to test reliability of the questionnaire. Quantitative data was analyzed using descriptive statistics such as mean and standard deviation. Furthermore, inferential statistics like correlation and regression analysis was employed to investigate the connection between variables and the extent of their influence on each other. The study results were displayed through tables and figures. The work environment, training and development, incentives and performance management were found to have a positive significant influence on the employee job performance in Jubilee Insurance Company in Nairobi City County Kenya. The study concludes that a positive workplace fosters high morale among employees, leading to increased job satisfaction and encourages teamwork and collaboration, which can lead to improved service delivery. It also recommended that the company should invest in ergonomic furniture and equipment to reduce physical strain and discomfort on employees
Roadmap For Quality Management Practices To Foster Performance In Dairy Firms In Kenya-Opportunities And Challenges
(IOSR Journal of Business and Management (IOSR-JBM), 2025-06) Togom, Zephaniah; Muathe, Stephen
Background: Performance of selected dairy firms in Uasin Gishu Count, Kenya has been declining despite the existence of management teams in the organizations. However, there is lack of knowledge about animal productivity and poor capital are recognized to be among the main challenges that the smallholders need to cope with. This is attributed to limited access to feeds and poor hygienic practices that affect animal health. The purpose of the study was to ascertain effects of QM practices on the performance of the selected dairy farmers in the County government of Uasin Gishu. The research was grounded on three specific objectives: to determine role of continuous improvement and performance of selected dairy firms in County of Uasin Gishu, to assess customer focus influence on performance of selected dairy firms in County of Uasin Gishu, and to evaluate effect of top management commitment on the performance of selected dairy firms in Uasin Gishu County. The study was anchored by Resource Based View theory, Quality Improvement Hypothesis and Dynamic Capabilities Hypothesis. Materials and Methods: The investigation used descriptive design and targeted 134 respondents from five selected dairy firms in Uasin Gishu County. The investigation used Simple random sampling in selecting 103 participants because it effectively draws smaller sample from a larger population to make inferences about the broader group. Primary data was were collected using questionnaires administered to individuals in Uasin Gishu County, based on five-point Likert scale. SPSS tool was used in data analysis, with results presented using charts, tables, frequency distributions, means, and percentage. Results: The investigation found that the coefficient for Continuous Improvement was 1.130, indicating for oneunit increase in continuous improvement, performance increased by 1.130 units, holding all other variables constant. The coefficient for customer Focus was 0.456, suggesting unit increase in customer focus was associated with 0.456 unit increase in performance, holding other variables constant. Additionally, the coefficient for Top Management was 0.960, indicating that unit increase in the top management commitment resulted in 0.960 unit increase in performance, holding all other variables constant. Conclusion: Customer focus, continuous improvement, and top management commitment all contribute positively to performance of dairy firms in Uasin Gishu County,Kenya.
Mentorship and Internship in Training of Employees for Performance in Public Junior Secondary Schools in Kenya
(European Centre for Research Training and Development-UK, 2025-04) Ogamba, Collins Orina; Kipkorir, Chris Simon Sitienei
Junior secondary schools’ employees’ pedagogical knowledge is limited due to restrained application of disciplinary competence, psycho-pedagogical competence, physical competence and methodical competence which affect their performance, hence the need for constant training. The researchers established the effect of mentorship and internship on employee performance in public junior secondary schools in Trans Nzoia East Sub County, Kenya. The study was anchored on Balanced Score Card Model. Descriptive research design was used and the target population was 423 Teachers service commission employees who comprised 417 junior secondary schools’ employees, five curriculum support officers and teachers service commission Sub County Director. To arrive at a sample of 204, Yamane formula was used. There were six teachers service commission officers hence a census was used. Stratified & simple random sampling method was utilized in choosing research participants. The researcher gathered primary data by structured questionnaire thereby producing quantitative data & qualitative data. Pilot study using 19 employees and two teachers’ service commission officers was done in Trans Nzoia West Sub County to determine validity of research instrument. Internal consistency method was adopted in determining reliability using Cronbach Alpha method. The quantitative data was analyzed using descriptive statistics with the aid of statistical package of social sciences. Descriptive statistics included the use of mean & standard deviation while inferential statistics utilized correlation analysis & multi regression analysis. The quantitative data results were shown in tables while the qualitative data was analyzed using content analysis. The study findings indicated that mentorship and internship had significant effect on employee performance in public
Influence of Knowledge Creation on Organizational Resilience among Travel Firms in Nairobi City County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2025-12) Morong, Dorice Ronoh; Kariuki, Albert Chege; Bitok, Jane Jebet
Knowledge creation have become essential for organizations seeking to build resilience in today's dynamic business environment. The tourism industry, particularly travel firms, faces unprecedented challenges that require effective knowledge utilization to maintain operational continuity. Thus, this study examined the influence of knowledge creation on organizational resilience among travel firms in Nairobi City County, Kenya. A mixed-methods research design was employed, targeting 286 participants drawn from travel firms and tourism-related institutions including KATO, KATA, TOSK, Ecotourism Kenya, the Tourism Regulatory Authority, Tourism Promotion Fund, Kenya Tourism Board, Tourism Research Institute, Kenya Tourism Federation, GTRCMC–EA, the Tourism Professional Association, and the State Department of Tourism. The sample size comprised of 233 respondents, representing an 81.47% response rate. Quantitative findings showed that knowledge creation had a significant positive effect on organizational resilience, demonstrating that travel firms with structured practices for generating new ideas, insights, and solutions were better able to withstand disruptions. Qualitative results revealed that although some firms had initiated knowledge creation activities, many relied heavily on informal practices that limited the institutionalization of creativity and innovation. The study concludes that knowledge creation is a critical driver of organizational resilience among travel firms but remains underdeveloped due to inconsistent structures, limited formalization, and insufficient institutional support. Strengthening knowledge creation systems, fostering collaborative innovation environments, and enhancing organizational mechanisms for generating new knowledge are essential for improving resilience capacity. The study recommends that travel firm managers should strengthen structured systems for knowledge creation and innovation, ensuring that such processes are institutionalized and supported through dedicated teams, professional development, and continuous learning mechanisms. The study further recommends that tourism sector policymakers should enact supportive regulatory frameworks that reduce barriers, promote collaboration, and provide incentives that enable travel firms to develop innovation hubs and advance sustainable tourism development.
Role of Risk Identification on the Financial Performance of3-5-Star Hotels in Nairobi City County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2025-12) Sammy Munyi Njeru
Risk identification is crucial to success in hospitality, helping achievestakeholders' income and growth objectives. Risks can negatively affect financialoutcomes. This study examines how risk identification influences the financial performance of 3-to 5-star hotels. It provides insights for hotel owners, managers, industry stakeholders, officials, policymakers, and researchers, emphasizing the importanceof risk mitigation strategies in ensuring financial stability. Data was collected from 396 participants across 44 star-rated hotels, divided into three groups, using structured questionnaires, interviews, observation, and published sources. A stratified random sample of 196 respondents, including hotel managers, staff, and suppliers, was selected. The study employed a descriptive, mixed-methods approach to analyze both qualitative and quantitative data to answer the research questions. Data analysis was conducted with SPSS, utilizing descriptive and inferential statistics. Results indicated that risk management practices significantly impact the financial performance of star-rated hotels. Risk identification (β = 0.4080, p < 0.05) enables 3-to 5-star hotels in Nairobi City County, Kenya, to anticipate financial uncertainties, reduce losses, minimize disruptions, and enhance operational efficiency. The study emphasizes that a strong risk identification strategy contributes to long-term financial stability. The conclusion states that a structured risk identification approach improves hotels' financial performance, leading to higher profitability, lower risk, and sustainable growth. Risk governance officers should enhance risk identification and incorporate it into strategic planning for stability. Future research might explore differences in risk mitigation between private and franchise hotels and their financial outcomes.
Effects of Green Recruitment on Performance of Microfinance Firms in Nairobi City County, Kenya
(Strategic Journals, 2025-12) Faiza, Abdi; bula, Hannah Burwa; Wanyoike, Rosemarie
This research determined the effects of green recruitment on performance of microfinance firms in Nairobi city county, Kenya. The research was dictated by human capital theory. The positivism research philosophy, descriptive and explanatory research approach were used as it aimed to ascertain cause-and effect relationships between the study variables. The target audience comprised of the 13 MFIs in Nairobi city County, Kenya that are licensed by the CBK. Thus, the 13 MFIs in Kenya also formed the unit of analysis of the research while the unit of observation consisted of the senior-level, middle-level and junior-level employees in the 13 microfinance banks. The research employed Yamane formula and stratified random sampling technique to determine a sample size of 369 staff. The research data was obtained utilizing structured questionnaire which contained closed ended questions. The researcher performed a pilot study to assess the validity and reliability of the research questionnaire. The actual quantitative data that was gathered from the 369 employees was cleaned, edited, categorized, coded and analyzed through SPSS version 27 statistical software ready for analysis. The descriptive statistics comprised of percentages, means and standard deviation whereas inferential statistics consisted of correlation and regression analysis. Additionally, the study results were displayed in tables, charts and graphs since they are easily accessible and easy to interpret. Based on the OLS regression analysis, the research discovered that green recruitment had a significant effect on performance. The research recommended that microfinance institutions should regulate green recruitment practices as a strategy to improving performance.
Youth Empowerment through Entrepreneurship Management: A Pathway to Sustainable Job Creation in Kenya
(Asian Journal of Economics, Finance and Management, 2025-10) Kithinji, Annstellah Gakii; Muathe, Stephen Makau
Youth unemployment is an increasing problem around the world that makes poverty and dependency cycles worse, which slows down progress. In response, governments and development partners have introduced national policies, programs, and funding to furnish young people with the essential knowledge and skills to overcome these challenges. Despite the efforts made by various stakeholders to enhance youth empowerment, the outcomes have consistently fallen short of expectations. The education levels in Kilifi County, currently at 60%, have significantly impacted coastal youth's access to entrepreneurial training. The research aimed to determine the impact of entrepreneurship management practices on youth empowerment in Kilifi County, Kenya. The study extensively analyzed the effects of resource orientation, entrepreneurship culture, growth orientation, and management structure on youth empowerment
Strategic Supply Chain Integration and Competitive Advantage: An Essential Nexus in Vehicle Assembly Firms in Kenya
(Canadian Center of Science and Education, 2025-11) Lang’at, Irine Chebet; Makau, S. Muathe
This research examined the impact of strategic supply chain integration on the competitive advantage of the vehicle assembly companies in Nairobi City County, Kenya. The Government of Kenya has given attention to the vehicle assembly industry since it forms part of its industrial development strategy, which includes pursued flagship programs such as Vision 2030 and the Big 4 Agenda. Nonetheless, despite these efforts, the Kenya Association of Manufacturers has reported challenges such as severe supply chain inefficiencies and coordination gaps between the assembler, the local suppliers and the modern inventory management systems. The business environment today thrives on rapid technological innovations and charters very robust competitive activity. This scenario has made supply chain integration not only a strategy of excellence, but one of the pillars of organizational success in the long run. In the Kenyan system of industrial development, the flagship initiatives have been emphasized. Nonetheless, even with these measures and efforts, the Kenya Association of Manufacturers notes that it continues to face challenges such as high supply chain inefficiencies, which lead to underutilization of capacity, disjointed coordination among assemblers and local suppliers, and inconsistent uptake of modern inventory management systems. The study focused on the interplay between information sharing, collaborations, lean operations, and inventory control, anchored on the Resource-Based View, Dynamic Capabilities Theory, and Porter Theory of Competitive Advantage. Descriptive research design was adopted, and primary data was collected using questionnaires from 109 stratified supply chain professionals from three large assembly firms (CFAO Mobility Kenya/KVM, Isuzu East Africa). A pilot study was conducted to determine the reliability and validity of the study. Descriptive statistical analysis reported high levels of internal information sharing and strategic collaborations, albeit, their lack of real-time data exchange to suppliers and underuse of automated inventory systems. Multiple regression analysis listed as significant predictors of competitive advantage all four strategic supply chain integration (SSCI) practices, while collaboration was the most substantial as a single predictor. However, the correlation analysis suggested the siloed and isolated nature of the practices, most notably, the gap between strategic information sharing and collaboration integration. Strategic supply chain integration, therefore, is a source of competitive advantage, albeit, remains underexploited and underpinned by the lack of synergistic integration to its components. The study advised companies in the Kenyan automotive industry to enhance the strength and competitiveness of their supply chains by creating consolidated digital supplier portals, developing collaborative operational taskforces, and acquiring automated inventory management systems
Data-Driven Marketing Strategy and Loyalty of Online Food and Grocery Customers in Nairobi City County Kenya
(Journal of Applied Humanities and Social Sciences, 2025-11-20) Nyakado, Job Ochieng; Maina, Samuel; Murigi, Elishiba
his study assessed the influence of data-driven marketing strategies and customer loyalty on online food and grocery in Nairobi city county Kenya. The analysis established a statistically significant and positive relationship between the use of data-driven Marketing strategies and customer loyalty. Findings demonstrated that a unit increase in the application of such strategies leads to an estimated 0.384-unit rise in customer loyalty. As a result, the null hypothesis (H₀) was rejected, supporting the assertion that data-driven marketing has a meaningful influence on fostering loyalty. The study concluded that leveraging data-driven marketing enhances customer experiences through personalized communication, predictive engagement, and timely feedback mechanisms, thereby strengthening long-term consumer relationships. These insights carry important policy implications for regulators and industry stakeholders. Specifically, there is a need to integrate into the existing data protection policies an ethical framework to guide how to collects, processes, and utilizes customer data; ensuring transparency, accountability, and fairness. This is an extract from a PhD study on artificial intelligence-led marketing strategies and Loyalty of Online food and grocery customers in Nairobi City County, Kenya.
Machine Learning Prediction and Loyalty of Online Food and Grocery Customers in Nairobi City County Kenya
(International Journal of Business Management, Entrepreneurship and Innovation, 2025-10) Nyakado, J. O; Maina, S; Murigi, E
Customer loyalty in the online food and grocery industry in Nairobi City County faces increasing challenges due to the rapidly changing preferences and expectations of digitally savvy consumers. The main objective of this study was to examine the effect of Machine Learning Prediction Systems on the loyalty of online food and grocery customers in Nairobi City County, Kenya. Specifically, the study sought to determine how predictive analytics and algorithm-driven personalization influence repeat purchase behaviour, customer engagement, and trust. The study was anchored on the Relationship Marketing Theory and the European Customer Satisfaction Index (ECSI) model, which jointly explain the mechanisms through which data-driven insights foster long-term customer relationships. A correlational and explanatory research design was employed, targeting active users of online food and grocery delivery platforms within Nairobi City County. Data were collected through structured questionnaires and analysed using both descriptive and inferential statistics. The findings revealed a positive and statistically significant relationship between the use of machine learning prediction systems and customer loyalty (β = 0.357, p < 0.05). This implies that increased adoption of predictive algorithms enhances customer retention through personalized experiences and anticipatory engagement. The study concludes that integrating machine learning prediction in customer relationship management significantly strengthens customer loyalty. It recommends that online food and grocery firms adopt ethical and transparent machine learning practices to ensure fairness, data privacy, and sustained consumer trust.

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