RP-Department of Business Administration

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Consumer Attitude and Purchase Intention of Counterfeit Phones Among Master’s Students in Selected Public Universities in Kenya
(2024-01) Muia, Bernard Mulandi; Ragui, Mary
Persistent increase of consumption of counterfeit goods despite government efforts to curtail it has justified further research to determine any factors that may not have been studied conclusively the studying the progression of the illicit goods consumption. The general objective of this study was to comprehend consumer attitude towards intention to purchase counterfeit mobile phones among masters’ students in Kenya. Specifically, the study focused on effects of materialism attitude, subjective norm attitude and moral intensity attitude on purchase intention of counterfeit mobile phones among masters’ university students in Nairobi. The study was premised on three theories, Theory of Planned Behaviour, the Theory of Reasoned Action, and the Attitude Function Theory. The study adopted descriptive survey design and used purposive sampling to select the four public university campuses to target from the 10 public universities licensed to operate in Nairobi's central business district and subsequently used stratified random sampling to choose the target respondents in the selected campuses. Semi-structured questionnaires were used to collect primary data for the study. Quantitative data was captured and organized using statistical package for social sciences and analysed using descriptive statistics which was shown using percentages frequencies and standard deviation. Inferential statistics comprising Pearson’s correlation and multiple regression analysis were utilized to demonstrate the relationship between the independent and dependant variables. Content analysis was utilized to analyse qualitative data. Data was presented in the form of graphs and tables for simplicity of interpretation. This study will assist policy makers in coming up with plans to fight counterfeiting. The study found that materialism attitude, subjective norm attitude and moral intensity had a positive significant effect towards purchase intention of counterfeit phones among university students in Kenya. The study concluded that the consumers with a high level of materialism trait would be a very prospective segment for sustainable luxury brands. Subjective norm is a person’s perception of pressure in the social environment that is accepted so that it shows certain behaviour through considerations made by someone. Through moral intensity attitude individuals encounter moral or ethical issues within the personal environments of their daily living. The study recommended that high-materialism consumers should be driven to acquire goods and phones primarily to symbolize and communicate status and success messages to others. In terms of brands, more attention should be paid to consumers’ emotional needs and sensitivity. Organizations should emphasize the importance of moral judgment and attitude in explaining behavioural intentions and ethical behaviour in shaping demand for phones and also other goods.
Career Planning and Performance of Uniformed Employees at the Directorate of Criminal Investigations Headquarters in Nairobi, Kenya
(E-Palli, 2024-06) Obuya, Vivian A.; Ndegwa, Priscilla W.; Oringo, James O.
Received: May 02, 2024 Accepted: June 06, 2024 Published: June 10, 2024 Over the years, there have been documented cases of low prosecution of criminal cases attributed to weaknesses or failures in the office of DCI in Kenya and especially cases involving serious crimes such as murder, rape, defilement, corruption, assault and economic crimes. Loss of cases has been linked to poorly conducted investigations, corruption, and insufficient procured evidence to convict the perpetrators, leaving the blame to investigative officers. Some studies have attributed the challenges in the office of the DCI to include infrequent training, low support from senior officers, and lack of sufficient information on career pathways and plans for DCI officers. However, these studies have glaring gaps in terms of concept, context and methodology. Accordingly, this study intended to fill the gap by researching the career planning and performance of uniformed employees at the Directorate of Criminal Investigations Headquarters in Nairobi, Kenya. In specific focus, the study investigated the effects of opportunity analysis, periodic review of the plan, career goals, and occupational options on the performance of uniformed employees at the Directorate of Criminal Investigations Headquarters in Nairobi, Kenya. This study adopted a descriptive research design. The target population comprised a total of 943 uniformed employees working at DCI headquarters. The sample size of 272 was determined scientifically aided by Kothari formula. The study collected primary data by use of a structured questionnaire that had closed-ended questions. Statistical Package for Social Sciences (SPSS version 28) was used in the data analysis. The collected quantitative data was analyzed using descriptive and inferential statistics. The study found a positive and significant association between career planning and performance outcomes of the assessed uniformed employees at DCI. This confirms that career planning contributed to the improved employee performance at the DCI headquarters in Kenya.
Change Management Practices and Performance of Telecommunication Companies in Nairobi City County, Kenya
(Strategic Journals, 2024-11) Omukoko, Moses Lutta; Njuguna, Reuben Kinyuru
This research ascertained the impact of change management strategies on the performance of telecommunication firms in Nairobi City County, Kenya, taking into account the current situation. This research utilized a descriptive research design. The study population consisted of all the managers drawn from the four telecommunication firms in Nairobi City County. The data gathering process utilized both primary and secondary data collection methodologies. Questionnaires were utilized to collect primary data. The data was analyzed utilizing both descriptive and inferential statistics, utilizing the SPSS version 24. The descriptive analysis entailed calculating the frequencies and percentages of the demographic data of the respondents. Furthermore, means and standard deviations were utilized for all variables. The study investigated the impact of strategic leadership, strategic alliance, strategic marketing, and technology adoption on the performance of telecommunication businesses in Nairobi city county, Kenya. The results showed a considerable beneficial influence of these factors on company performance. Strategic leadership helps in setting a clear direction and vision for the organization and facilitates effective decision-making. Strategic alliances, when effectively utilized as a change management strategy, can significantly enhance an organization's performance by enabling organizations to access new markets and customers, facilitating knowledge sharing and learning and helping organizations reduce costs and risks. Strategic marketing as a change management strategy can help improve an organization's performance in helping in aligning the organization's marketing efforts with its overall strategic goals and objectives, ensuring that all marketing activities are working towards the same end result. Technology allows for more efficient and effective communication within an organization. The research recommends that the firm should focus on creating a culture of innovation and continuous improvement. The organization should focus on building strong relationships with partners and stakeholders so as to create a collaborative environment that fosters innovation and creativity. Organization should utilize marketing principles and techniques to drive positive change within an organization. One of the most effective ways to enhance technology adoption is through training and education programs
Analyzing CAMELS Financial Indicators and the Performance of Microfinance Banks in Kenya
(INTERNATIONAL JOURNALS OF ACADEMICS & RESEARCH ( IJARKE Business & Management Journal), 2024) Gitagia, Francis; Imaana Kimathi Andrew
Microfinance institutions in Kenya play a crucial role in the economy, contributing 18% to the GDP and employing 20% of the population. However, the Return on Assets (RoA) for these institutions has declined from 3.5% in 2018 to 1.5% in 2022. This study aimed to analyze the impact of selected CAMELS financial indicators on the financial performance of Kenyan microfinance banks, specifically examining capital adequacy, asset quality, management efficiency, earnings ability, and liquidity. It also explored the moderating role of market concentration on these relationships. The study, grounded in several financial theories, targeted 14 microfinance banks and utilized descriptive research design and comprehensive data analysis through SPSS. The results, derived from Feasible Generalized Least Square (FGLS) regression, indicated that capital adequacy, asset quality, and management efficiency positively influence financial performance, whereas earnings ability has a negative impact. The study emphasizes the need for improved credit risk assessment, staff training, profitability, and liquidity management to enhance financial performance. Ethical guidelines were strictly followed throughout the research, ensuring integrity and reliability of the findings.
Water and Sanitation Practices and Performance of Bomet Water and Sanitation Company in Bomet County, Kenya
(IBMED, 2024) Koech,Nicholas Kiplangat; Bett, Shadrack
Water and sanitation provision practices are established with the intention to enhance performance, provision on clean water and enhanced sanitation services. However, globally, not all Water & Sanitation Companies are able to achieve their core mandate of provision of adequate clean water and sanitation services. All Water and Sanitation Companies adopt water and sanitation practices however the extent to which they affect performance of water and sanitation companies is has attracted divergent views while other scholar found a negative affect others found a positive effect and hence a dilemma exist as to what is the exact effect of water and sanitation practices on the performance of water and sanitation companies. At Bomet Water and Sanitation Company in Bomet County, very few studies exist that have been conducted on the subject matter and yet its performance is not optimal and the hence the reason as to why this study was conducted at the Water and Sanitation Company. The purpose of this study was to determine the effect of water and sanitation practices on performance of Bomet Water and Sanitation Company in Bomet County, Kenya. Specific objectives of the study were to establish how resources influences performance of Bomet Water and Sanitation Company, to find out the extent to which stakeholder engagement effects performance of Bomet Water and Sanitation Company, to determine the effects of governance on the performance of Bomet Water and Sanitation Company and to examine the influence of information communication technology on the performance of Bomet Water and Sanitation Company. Theories adopted were; Resource Based View Theory, Stakeholder Theory, Stewardship Theory, Systems Theory and Balance scorecard Theory. The study adopted a descriptive research design and targeted 170 respondents drawn from commercial, technical and administration department. The sample size was 34 staffs selected using stratified random sampling technique. A pilot study was conducted to test the effectiveness and reliability of the research tool. The study used both primary and secondary data sources. Data was analyzed using quantitative approach which involved the use of descriptive statistics that entailed percentages, frequency, mean and standard deviation. Inferential statistic adopted was regression analysis was used to establish existing relationships between water and sanitation provision practices and performance of Bomet Water and Sanitation Company. Results were as follows; resources had a positive and significant effect on performance of BOMWASCO of (β=-0.229, p < 0.05). Stakeholder engagement had a positive and significant effect on performance of BOMWASCO (β=0.231, p < 0.05). Governance had a positive and significant effect on performance of BOMWASCO (β=0.451, p < 0.05). ICT had a positive and significant effect on performance of BOMWASCO (β=0.343, p < 0.05). The study concluded that resources, stakeholder engagement, governance and ICT have a positive and significant effect on performance of BOMWASCO. The study recommended that physical resources should used sufficiently and correctly to enhance equitable water supply all residents. The community should continue to be engaged in all water supply and solid waste collection practices in the County. BOMWASCO board structure should effectively represent diverse stakeholder interests. Current software solutions should continue being used in a manner that effectively meets organizational needs and requirements. The study recommends further studies should be conducted on Water and sanitation practices and performance of other water and sanitation companies in Kenya
Effect of Deployment of Strategic Leadership on Organizational Performance: A Case Study of Selected Dairy Processing Firms in Nairobi City County, Kenya
(Science and Education Publishing, 2024) Kiende, Lucy; Muthimi, Janet Kavengi
The serious issue in the Kenyan dairy processing firms is poor strategic leadership in the midst of the fierce competition as organizations compete to achieve competitive advantage and market reach at through enhance performance. The general objective of the study was to investigate the influence of strategic leadership on the performance of dairy processing firms in Nairobi City County, Kenya. The specific objectives included determining the effect of organizational core competences, organizational culture, organizational processes and networking on the performance of dairy processing firms in Nairobi City County, Kenya. This study was anchored on dynamic capability theory, goal setting theory and resource-based view theory. The study adopted a descriptive research design. The respondents for the study were 350 staff members. The study used a semi - structured questionnaire as the data collection instrument. Primary data was analysed using statistical package for social sciences based on the questionnaires. From the study findings, it established that core competences has a significant and direct relationship with core competences and performance of dairy processing firms. The study established that there is a direct relationship between organization culture and performance of dairy processing firms. The study findings indicated that there is significant relationship between organizational process and performance of dairy processing firms and lastly, majority of the respondents agreed that networking impacts performance of dairy processing firms. The management of the dairy processing firms should include core competencies in its strategic plans to ensure continued high performance. Organizational culture should be enhanced since it enhances performance and the dairy processing firms must encourage a culture in which employees are allowed to understand how the organization operates. The organizational process must be carefully worked out and applied process in the entire organizations. This process involves determining what work is needed to accomplish the goal and assigning those tasks to individuals. This should result in a work environment where all team members are aware of their responsibilities. The dairy processing firms should focus on ways of maximizing the utilization of relational trust by cultivating trust amongst staff and interactions in open forums, and encouraging information sharing amongst their networks in order to boost performance. In addition, these dairy processing firms should create strategic networks and partnerships that are unique and inimitable by other organizations to enable them acquire innovations, resources, skills and competencies, thus improving performance. There is need to focus on a different geographical area to establish whether the results will be similar to the findings of the current study. The study should also cover different variables not used in the current study such as strategic thinking, competitive advantage and organizational resources
Entrepreneurial Talent Engagement Practices and Performance of Small and Medium Enterprises in Nairobi City County, Kenya
(The Strategic Journal of Business & Change Management, 2024-11-08) Muteti, Kevin Mwendwa; Mwasiaji, Evans
In the quest to remain afloat in the cut-throat competition for reasonable market share, enterprise owners are faced with a difficult task of formulating an internal combination of resources that will give them a competitive advantage. The purpose of this study was to determine how entrepreneurial talent engagement practices affected the performance of small and medium-sized businesses in Nairobi City County, Kenya. The researcher's particular goals in this study were to determine how talent development, employee recruitment, talent management, and compensation affect the performance of small and medium-sized firms in Nairobi City County, Kenya. The researcher developed meaningful findings that will provide resourceful knowledge to various stakeholders in the entrepreneurial space such as small and medium size owners, business financiers, governmental and non-governmental players in trade, and skilled labour providers will gain insight into the best practices in employer-entrepreneurial talent engagement and relationship. The study adopted Inclusive and Exclusive theories of talent management, Prospective theory, Reinforcement theory and the balanced score card model to support the variables of the study. 353 SMEs were selected as a sample size from the 3000 SMEs in Nairobi City County, Kenya, that were registered and licensed, using the Yaro Yamane 1967 formula. In this study, the dependent and independent variables were explained in connection to one another using a correlational research methodology. Because this approach answers the research questions posed in this study, it was determined to be appropriate for this investigation. Questionnaires were employed as the data collecting tool, and a sample was chosen using the stratified random sampling technique. The researcher used the content analysis approach to process the qualitative data, while the Statistical Package for Social Science was used to analyze the quantitative data. Inferential and descriptive statistics were then used to determine the study's conclusions.
Customer Responsiveness Strategy and the Performance of Kenya Revenue Authority in Mombasa County, Kenya
(International Journal of Business Management, Entrepreneurship and Innovation, 2024) Mwangi, Peter Gitau; Rugami, Maina
The customer is the primary growth determinant of an organization’s direction toward desirable performance. Proactive organizations that recognize the reality of customer focus contributions to business operations have significantly portrayed positive performance. This research aims to investigate how customer responsiveness influences the performance of an organization, with a specific focus on the Kenya Revenue Authority. To in aid establishing the foundational base of the study, theories such as the Resource Based View, Systems theory, Gap analysis Model and the Upper Echelon Theory were taken into account. The study employed the descriptive research design to comprehensively understand the current conditions and circumstances. The study's target population considered 445 KRA technical staff in Mombasa, including managers, supervisors, officers, and support staff. The study employed stratified sampling where 134 respondents were selected, who either had recently joined the company or altered their job roles according to duration of employment. To test the reliability of the study, the researcher employed Cronbach’s alpha coefficient which had a threshold of 0.7. The threshold of a coefficient should be between 0 to 1 to maintain an internal consistency indicating reliability. To accurately determine the validity of the data for factor analysis, the Kaiser-Meyer-Olkin (KMO) Test and Bartlett’s Test of Sphericity were conducted. The KMO test yielded a measure of sampling adequacy of 0.743, which indicates that the sample size was adequate for factor analysis. Data collection for the study was through the use of a close-ended questionnaire in the statement form. The data was analyzed through measures of central tendency such as mean, median, and mode. The analysis also included measures of dispersion such as variation, standard deviation, correlation analysis and regression analysis. It was observed that technology had the most substantial impact on KRA's performance. Indicating a strong positive relationship between technological implementation and performance outcomes. Service level agreements were found to be a significant predictor of performance suggesting that clear and well-structured SLAs contribute positively to the quality-of-service delivery, ensuring that customer expectations are met effectively. Top management support significance highlighted the importance of leadership and resource allocation in driving organizational success. Conversely, staff training indicated that while training is important, its direct influence on performance may be more nuanced or dependent on other mediating factors. Overall, the study found that customer responsiveness strategies significantly influence the performance of KRA in Mombasa County
Managerial Capabilities and Organizational Performance: A Case Study of Kenya Railways Corporation
(Asian Journal of Economics, Finance and Management, 2025-10-15) Some, Raymond K.; Anyieni, Abel
The Kenya Railways Corporation has faced significant performance issues due to managerial shortcomings, leading to restructuring and reassignment of long-serving managers. This study explores how managerial capabilities affect the performance of Kenya Railways Corporation. It aims to assess the roles of networking, opportunity sensing, opportunity seizing, and innovation capability in enhancing performance. The research is grounded in Resource-Based View, Agency, and Dynamic Capability theories. A descriptive and explanatory design was used, focusing on 192 employees from finance, procurement, operations, and legal departments. The census sampling technique ensured that all 192 employees were included. Data was collected via questionnaires, which were tested for validity and reliability, then analyzed using SPSS version 2.1 with both descriptive and inferential statistics. Results showed that strong networking, effective opportunity sensing and seizing, and robust innovation capabilities are crucial for improving performance, profitability, and resilience. Despite some differing opinions on their effectiveness, enhancing these capabilities can help Kenya Railways Corporation better respond to market changes and improve overall performance.
An Analysis on Human Process Intervention on Employees’ Productivity
(IJARKE Business & Management Journal, 2024) Mbai, Mercy; Kimolo, Benjamin Kaviku
Employee productivity is a key determinant of an organization’s success, and various factors influence the efficiency of the workforce. Measures such as labour productivity and TFP provide valuable assessment into the overall productivity of an organisation, while recent trends have shown a decline in worker productivity, emphasizing the need to address the factors contributing to this decline and enhance employee engagement and job performance. Understanding the dynamics of employee productivity was central to evaluating the success of interventions at Kitui Water and Sanitation Company. Human process interventions are occasioned to deliberate challenges associated with the status quo of employees’ performance and productivity. Such initiatives help move any particular organization to a new improved efficiency. Human process interventions need to be executed effectively and efficiently in a bid to improve the productivity of an organization both at an individual and collective level. An appropriate mix and match of interventions need to be endorsed as a measure of deriving desired results. This paper discusses the human process interventions that are useful in enhancing the employee productivity. These interventions are relevant in communication, decision making, leadership, and group dynamics for they aid in improving the interpersonal relations. They are also helpful in assisting the employees to self-assess in respect to behavior, thus impacting improvements among groups that, in turn, increase the employee productivity.
Financial Literacy and Financial Inclusion of Youths in Nairobi City County, Kenya
(European Journal of Business and Management, 0202) Charles, Kennedy Mumo; Musau, Salome
In an effort to promote greater financial inclusion, Kenya has implemented a number of financial sector changes in recent years, propelled by technological innovations like ATMs and mobile banking. This expansion is seen as key to achieving Kenya’s target growth rate of ten percent as outlined in Vision twenty thirty, by expanding access to financial solutions, encouraging investments, savings, and supporting the country’s development objectives. However, despite these advancements, access to formal financial services remains limited. This study aimed to investigate the relationship between financial literacy and financial inclusion among the youth in Nairobi City County Kenya, focusing on the roles of investment methods, debt management, financial planning, and saving behaviours. The study was grounded in theories of information asymmetry, behavioural economics, financial education, and financial growth. A causal research design was used, targeting a population of One million nine hundred ninety, three thousand three hundred and ninety youths in Nairobi City County, with a sample size of four hundred respondents. Data were collected using structured questionnaires, validated through a pilot study with forty participants. Reliability was ensured with a Cronbach's alpha score, and the data were analysed using descriptive and inferential statistics, including regression analysis. The study’s findings showed that the four factors, saving behaviours, debt management, financial planning, and investing practices accounted for ninety-two point eight of the variance in financial inclusion. Savings had a significant positive impact on financial inclusion, with youths who regularly save better able to access formal financial services. Debt management practices also positively influenced financial inclusion, albeit to a moderate degree, suggesting that improved debt management skills could reduce financial exclusion. Financial planning techniques were strongly associated with financial inclusion, indicating that youth who engage in organized financial planning are more likely to access sanctioned financial assistance and make sound financial decisions. Investment practices had a very strong positive impact on financial inclusion, emphasizing the importance of promoting investment literacy among young people. The study concluded that fostering saving habits, debt management skills, financial planning, and investment literacy is crucial to enhancing financial inclusion. It recommended that educational institutions, financial organizations, and government agencies work together to incorporate financial literacy into school curricula from an early age, to equip young people with the financial skills needed for greater financial empowerment.
Impact of Financial Literacy on Investment Decision-making among Secondary School Teachers Employed by the Teachers Service Commission in Nairobi City County – Kenya
(IJARKE, 2024-07) Kerubo, Cyprine Omwenga; Kariuki, Grace
Impact of Financial Literacy on Investment Decision-making among Secondary School Teachers Employed by the Teachers Service Commission in Nairobi City County – Kenya Kerubo, Cyprine Omwenga Kariuki, Grace In today's financial landscape, informed investment decisions are vital for individuals, particularly education professionals like teachers under the Teachers Service Commission (TSC), who make up 1.67% of Kenya's workforce. As of April 2021, TSC employed 318,000 teachers in primary and secondary schools, with secondary school teachers being a significant portion. These teachers require strong financial literacy to navigate investment options, assess risks, and plan for retirement, given their conservative investment tendencies towards low-risk options. A study focused on secondary school teachers in Nairobi City County found that financial knowledge, skills, and risk diversification significantly influence investment decisions. However, the relationship between financial literacy and investment decisions has been inconclusive. The study employed theoretical frameworks including Prospect Theory, Herding Behavior Theory, and Theory of Mental Accounting. The research used a descriptive research design, sampling 103 secondary school teachers, and collected data through questionnaires. Statistical analysis using SPSS revealed that financial knowledge, skills, and risk diversification positively impact investment decisions. The study recommended TSC implement comprehensive financial education programs, collaborate with financial experts, and develop targeted training programs to improve teachers' financial literacy and decision-making in investments.
Influence of International Industry Standards on Vendor Benchmarking Performance at Kenya Airports Authority
(International Journal of Social Science and Humanities Research, 2024-08-13) Mbithi, Lucy Kaswili; Gachengo, Lydia
The aviation sector is always evolving due to the entry of numerous vendors. Airports, like the Kenya Airports Authority, must therefore devise a plan that will allow them to select from a wide range of vendor services and obtain the best ones. Kenya Airports Authority must use vendor benchmarking in order to design a trustworthy supply chain. Even with all the steps Kenya Airports Authority has taken to implement global sourcing, including the adoption of e-auctioning and e-tendering systems, there still appear to be some factors that are impeding the procurement process. It's possible that procurement irregularities affected a portion of the government's flagship project at the Kenya Airports Authority. A descriptive research design was used for this investigation. The KAA supply and procurement department was the focus of the study. The population under study comprised 89 employees who were employed by the organization in that particular department. There was an 89-respondent census conducted. Data was collected using a structured questionnaire as the instrument. During the evaluation at Kenya Airlines, eight surveys were examined. The questionnaires' content validity was employed in this study to ensure their validity. The Cronbach alpha test was utilized to evaluate the reliability of the questionnaires. The quantitative data from the study was analyzed using descriptive statistical analysis, which involved calculating the mean and standard deviation. To further ascertain the degree to which variables influence one another, the study employed inferential statistics. The study found that vendor benchmarking performance at KAA was positively and significantly impacted by international industry standards. The study concludes that the international industry standards play a crucial role in helping organizations ensure that their suppliers meet quality requirements, minimize the risk of defects and delays, and enhance trust and confidence in their supply chain. The study recommends that in order to fully leverage the benefits of international industry standards as a global sourcing norm and address any obstacles, it is crucial for the organization to follow certain recommended procedures
Performance of manufacturing and allied firms listed at the Nairobi Securities Exchange, Kenya: The role of corporate governance
(INTERNATIONAL JOURNAL OF RESEARCH IN BUSINESS AND SOCIAL SCIENCE, 2024-08-24) Murithi, Linet Kanana; Muthimi, Janet
The Kenyan government has implemented numerous reforms, including the inclusion of the manufacturing sector as one of the government's four major agendas for revitalizing the sector. Despite these reforms, statistics show that over the last ten years, manufacturing industries in Kenya listed on the Nairobi Securities Exchange have experienced stagnation and declining profits, slowing growth, and declining market share, necessitating the establishment and execution of effective corporate governance. Therefore, the current study investigated the effects of corporate governance on performance of manufacturing and allied firms listed at Nairobi Security Exchange, Kenya. The study specifically investigated the effects of board composition, board size, board independence and board diversity on performance of manufacturing and allied firms. Agency theory, RBV and stakeholder’s theory anchor the study. Descriptive research design was used. Stratified random sampling technique was used as a sampling technique. A self-administered semi-structured questionnaire was used to collect primary data from a population of four hundred and thirty-nine manufacturing and allied firms. Two hundred and nine corporate managers from these manufacturing companies were sampled. A pilot test of twenty-nine respondents was conducted. Collected data was coded, cleaned, and analyzed. Data analysis included the creation and interpretation of descriptive means, percentages, and standard deviations, which was presented in the form of tables, charts, and graphs. The results of regression analysis established that board composition, board size, board independence and board diversity significant influenced firm performance of manufacturing and Allied Firms listed at the Nairobi Securities Exchange, Kenya
Marketing Innovation Strategy and Performance of Britam Insurance Company Limited in Nairobi City County, Kenya
(Strategic Journals, 2024-08) Sifuna, Lavenda Nanda; Kamau, Sarah
The insurance sector operates in a dynamic business climate, so the organization must be able to develop strategies that can change as needed. The purpose of this study was to investigate the effect of Marketing innovation strategies and performance of Britam, Kenya. The study was guided by the following objectives: to determine the effect of process innovation, product innovation, technology innovation and marketing innovation on performance of Britam Kenya in Nairobi County. The study was based on three theories: the Resource-based view theory, the Dynamic capabilities theory and the Market-based view theory. Descriptive research design was used in the study to ascertain the relationship between variables. The study's target population consisted of 96 workers who held management and supervisory roles at Britam, Nairobi, Kenya. The Britam, Kenya headquarters is located in Nairobi, Kenya, and this research pilot was carried out there. Ten participants who participated in the pilot testing process made up the study sample size. This represented 10% of the intended audience. In essence, the study was a census. The research instrument's validity and reliability were evaluated using a pilot study. The validity of the study was evaluated using both construct and content validity. The reliability threshold of 0.70 was applied. Primary data were used in the study. Using structured questionnaires, primary data were collected by dropping them off and then collecting them up. These surveys had both closed- and open-ended questions to allow for a wide variety of answers.. Each measurable variable had its descriptive statistics, like standard deviations and percentages, calculated. Using tables and figures, multiple regression analysis was used to determine the relationship between independent and dependent variables during data analysis and presentation. The results of the study showed that Britam Insurance Company Kenya's performance was significantly improved by Marketing Innovation Strategy. The study comes to the conclusion that creative methods could make a company's decision-making processes simpler. Improvements in marketing lead to modifications in the nature of customer relationships, adjustments in distribution strategies, and improvements in buyer satisfaction and value, all of which improve an organization's financial performance. According to the study, coming up with a number of ideas is the first step in beginning an innovation journey in order to find possibilities for innovation. The organization needs to have a laser-focused commitment to these goals in order to make sure that everyone in the organization is helping to achieve the organization's key business objectives.
Impact of Stakeholder Engagement on the Success of Road Infrastructure Projects in Meru County – Kenya
(IJARKE Business & Management Journal, 2025-07-24) Muttai, Martin Kinoti; Ondara, Alfayos
This study examines the role of stakeholder involvement in the success of road construction projects in Meru County, Kenya. Recognizing the challenges faced by these projects, such as quality assurance, budget constraints, and time management, the study focuses on how stakeholder participation can mitigate these issues. Specifically, it investigates the impact of stakeholder involvement in project identification, planning, implementation, and monitoring phases on project success. Drawing on stakeholder theory and contingency theory, the research targets four road development projects in Meru County: C91 Junction Ruiri-Isiolo, Meru eastern and western by-pass, Mati Road, and Nchoroiboro-Ruiri Road. A descriptive research approach and purposive sampling yielded a sample of 60 participants, including government officials, project managers, engineers, contractors, local community members, and NGOs. Using primary data collected via questionnaires, the study analyzed the relationships between variables through multiple linear regression. Findings reveal that stakeholder involvement significantly enhances project success, particularly through active engagement in project identification, planning, implementation, and monitoring. Consequently, the study recommends that road construction projects in Kenya prioritize stakeholder engagement to improve project outcomes and sustainability
Strategic Innovation and Organizational Performance of Sarova White Sands in Mombasa County – Kenya
(IJARKE, 2025-04) Amuti, Mathews Ondiek; Wainaina, Lawrence
The study's goal was to discover how strategic innovations affect Kenyan hotels' performance. The Sarova White Sands beach resort and Spa in Mombasa County, Kenya, was the subject of the study. The broad literature analysis made it clear that innovations have a transformative impact on the productivity and operational efficiency of hotels as a whole. Despite praises for advancements in service areas such as hotels, the hotel sector performance has continued to worsen over the previous ten years, and Sarova White Sands Hotel has not been spared. The study's specific objective was to explore the influence of organizational innovation on the performance of the Sarova White Sands hotel in Mombasa. The study's theoretical framework was built on the organizational innovation theory and the Theory of Performance. In terms of research methodology, the study employed a cross-sectional and descriptive research designs to determine the relationship between the studied variables. The targets demographic, comprised of 46 respondents, were the management and supervisory employees of Mombasa's Sarova White Sands Beach Resort. Due to the small size of the population of interest, the researcher conducted a census. A structured questionnaire was utilized to gather primary data, and relevant web resources, such as journals and hotel reviews, were used to gather secondary data. To examine the data tools' internal consistency and validity, a pilot test was carried out. The SPSS v.25 was applicable to conduct a quantitative analysis of the data gathered through surveys. The data was subjected to descriptive statistics, correlation analysis and regression analysis. Where appropriate, frequency tables were used to present the results. The results indicated that organizational innovation (β = 0.363, p = 0.022, 95% CI = 0.055 to 0.670) statistically significantly predicted the performance of Sarova White Sands Beach Resort and Spa in Mombasa. The study concludes that organizational innovation statistically significantly predicted the performance of Sarova White Sands Beach Resort in Mombasa County, Kenya. Therefore, increased use of organizational innovation would result in improved performance of the hotel. The management of Sarova White Sands Beach Resort should study their strategic innovations closely in order to understand the best innovations to create and put into practice that have the potential to boost performance. Policy makers in the hospitality industry should conduct a strategic review of policies in the sector with a view of strengthening and aligning the policies towards supporting the adoption of strategic innovations in the hotel business.
Organizational Readiness to Change and Performance of Public Universities in Kenya: An Empirical Perspective
(African Journal of Emerging Issues (AJOEI), 2024-08) Litsulitsa, Adoli Hebron; Kungu,Patricia; Kiiru, David
Purpose of the study:The goal of this study was to find out the effect of readiness to change on performance of public universities in Kenya through an empirical lens.Statement of the problem:Public universities in Kenya face enormous challenges due to changing environmental conditions, including low global ranking, weak university-industry partnerships, and low research uptake. In 2016, only 69,000 students qualified for university education in Kenya, less than 20% compared to 170,000 in 2015, following reforms by the Kenya National Examination Council (KNEC) to curb malpractices.Research methodology: The study employed a cross-sectional survey design to examine 10 Kenyan public universities. The study targeted220 management staff respondents through proportionate random samplingand analyzed the data using descriptive and inferential statistics with multiple regression analysis.Findings: The study found that readiness to change by university leadership has a significant positive effect on their performance outcomes, with a unit increase in organizational readiness to change associated with an increase of 0.185 units in university performance. The results also indicate a standardized coefficient value of β = 0.230, signifying the strength and direction of the relationship between readiness to change and university performance when all other variables are measured on the same scale.Thus,the study can be 95% confident that the true effect size of organizational readiness to change is between 0.028 and 0.343.Conclusion: The study concludes that organizational readiness to change has a significant positive effect on the performance of universities in Kenya. The understanding of the concept of readiness to change by university leadership is found to be a key impetus towardsthe achievement of greater performance in these institutions.Recommendations: The study recommends that top administrators of universities in Kenya should establish clear policy guidelines that encourage staff members to adopt organizational readiness to change by emphasizing aspects like change commitment, efficacy, and implementation effort. To effectively implement these policies, university leaders should engage EDUCATION...
The Mediating Influence of Leadership Style within the Nexus of Organizational Agility and Performance Outcomes in Public Universities in Kenya
(IJRISS, 2024) Litsulitsa, Adoli Hebron; Kungu, Patricia; Kiiru, David
Public universities in Kenya have been operating in an environment that has been changing over the past few years, and the numerous uncertainties have made survival difficulty. Ineffectiveness and inefficiencies in the public universities, low global ranking of public universities, low research output and the weak universityindustry partnerships due to the closed system nature of public universities and other internal and external factors have continued to affect university performance. The application of the concept of organizational agility may be viewed as a panacea to addressing the above pertinent issues and bring the public universities to a higher level of performance in uncertain changing environment. Therefore, the goal of this study is to examine the mediating influence of leadership style within the nexus of organizational agility and performance outcomes of public universities in Kenya. The research is anchored on Dynamic Capability theory, Resource based view theory and Learning organization theory. Semi-structured questionnaires were used to measure both quantitative and qualitative data, using descriptive and explanatory research methodologies for empirical analysis. Content analysis was used to analyze the qualitative data, and the results presented in accordance with patterns and themes. The target population was the 31 fully fledged public universities in Kenya out of which 10 were sampled systematically from best to worst ranked institution based on January 2023 web metrics global university ranking scale. The study targeted 220 respondents comprising of Deputy Vice Chancellors, Deans of schools and faculty, academic department heads and key senior staff in administration. Out of this, only 207 returned the questionnaire accounting for 94.1% success rate. Due to the characteristics of the respondents and the goal of the investigation, a proportionate random sample technique was employed to choose the respondents for the study. A drop-and-pick methodology was used to collect data by trained research assistants. The questionnaire was subjected to both validity and reliability tests by carrying out a pilot test on different group from the study group but with similar characteristics and use of SPSS version 27 to process the data. Using a multiple regression analysis approach, descriptive and inferential statistics were employed to analyze the data in accordance with the specific research objectives and hypotheses. Results from quantitative data analysis were presented using figures and tables while qualitative data was analyzed based on common themes and presented in narrative form. The findings of the study established that leadership style fully mediated effect on relationship between organizational agility and university performance outcomes. These findings were found useful in management of public universities in the face of uncertainties. Furthermore, these findings are expected to provide a framework for enhancing performance outcomes of public universities in the midst of adverse environmental circumstances.by forming appropriate policies and strategies through application of appropriate leadership styles.
The Effect Of Value Innovation Strategies On Performance Of Insurance Companies, An Empirical Survey Of Selected Insurance Firms In Kenya
(IOSR-JBM, 2024) Omido, Milly K.; Maina Samuel.; Mary, Namusonge
The purpose of the study was to establish the effect of value innovation strategy on performance of selected insurance firms in Kenya. The objectives of the study were: to investigate the effect of industry efficiency logic, knowledge intensive logic and network logic on performance of insurance firms in Kenya. The study was anchored on value innovation framework. The target population for the study was all the 53 insurance firms licenced by the insurance regulatory authority. Proportionate stratified random sampling technique was used to select a sample of 208 from a total population of 453 managers. The research findings established that value innovation strategies had a significant and positive effect on performance of insurance companies in Kenya. The study findings lead to the conclusion that there was high rate of adoption of value innovation strategies among the insurance companies in Kenya. Specifically, industry efficiency logic, knowledge intensive logic and network logic had significant effect on performance of insurance firms. Adoption of value innovation strategies was informed by the significant effect such strategies have on performance of these firms. The study recommends that companies should continue adopting and implementing value innovation strategies to significantly increase their performance.

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