An Assessment of Strategic Corporate Communication Practice

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dc.contributor.authorOdindo, Trezah Awuor
dc.date.accessioned2021-11-25T08:43:42Z
dc.date.available2021-11-25T08:43:42Z
dc.date.issued2021
dc.descriptionA research article published in EAS Journal of Humanities and Cultural Studiesen_US
dc.description.abstractThe dynamic environment and the capability of information systems is one of the challenges companies face in order to achieve effective performance. The purpose of the study was to determine the effect of Management Information Systems agility on the performance of commercial banks in Nairobi city County, Kenya. Commercial banks in Nairobi County have been performing poorly because of poor service quality, insufficient ICT literacy of bank employees, information system insecurity, inadequate information storage and government regulations. The objective of this study was to determine the effect of service quality, ICT literacy, system security and information storage on the performance of commercial banks in Nairobi County Kenya. The target population was 430 employees from 43 commercial banks in Nairobi County Kenya. Purposive sampling was used to draw a sample size of 86 ICT specialists as respondents. Primary data was collected through questionnaires. Data was analyzed using descriptive, relational, and inferential analysis especially use of regression model. The study found out that service quality, ICT literacy, system security, information storage were significant and had positive effect on performance of commercial banks. The study concluded that management information system agility has influence on the performance of commercial banks. The study recommended that commercial banks should formulate strategies that will enhance performance of commercial banks based on service quality, ICT literacy, systems security and information storage in their organizations.en_US
dc.identifier.citationTrezah Awuor Odindo (2021). An Investigation of Management Information System Agility and Performance of Commercial Banks in Nairobi Metropolitan. EAS J Humanit Cult Stud, 3(6), 266-273.en_US
dc.identifier.issn2663-0958 (Print)
dc.identifier.issn2663-6743 (Online)
dc.identifier.urihttps://www.easpublisher.com/media/features_articles/EASJHCS_36_266-273_kNw52mO.pdf
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/23047
dc.language.isoenen_US
dc.publisherEAS Journal of Humanities and Cultural Studiesen_US
dc.subjectMIS Agilityen_US
dc.subjectService Qualityen_US
dc.subjectICT Literacyen_US
dc.subjectSystems securityen_US
dc.subjectInformation storageen_US
dc.subjectBanks’ performanceen_US
dc.titleAn Assessment of Strategic Corporate Communication Practiceen_US
dc.typeArticleen_US
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