Effect of Corporate Strategies on the Performance of Manufacturing Firms in Nairobi City County, Kenya

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dc.contributor.authorWanjiru, A. I.
dc.contributor.authorMuathe, Stephen M. A.
dc.contributor.authorKinyua-Njuguna, J. W.
dc.date.accessioned2019-09-27T09:28:57Z
dc.date.available2019-09-27T09:28:57Z
dc.date.issued2019
dc.descriptionResearch Articleen_US
dc.description.abstractPerformance is an important factor in firm strategic analysis since it helps in measurement of the competitive position of an organization within industry. Most theoretical literature in strategic management describes performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level of management. The acquisition and utilization of strategic resources has been shown in various empirical studies as determinants to maximise performance. However, extant literature on the role of corporate strategies as driver in the utilization of these firm strategic resources towards superior performance has not been adequately examined. This is so especially in the developing economies, notably sub-Saharan Africa. This paper examines the effect of corporate strategies on performance of manufacturing firms in Nairobi City County, Kenya. The corporate strategies under study were market development, product development and diversification. The authors empirically examine the relationship using survey data from 148 manufacturing firms in Nairobi City County, Kenya. The study findings indicate that corporate strategies have a positive and significant impact on a firm’s performance. This study has important implications for managers and policy makers of manufacturing firms on the need of developing and executing corporate strategies within their firms to enhance performance.en_US
dc.identifier.citationWanjiru, A. I., Muathe, S. M., & Kinyua-Njuguna, J. W. (2019). Effect of corporate strategies on the performance of manufacturing firms in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 6 (2), 560 – 571.en_US
dc.identifier.issn2312-9492
dc.identifier.issn2414-8970
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/19689
dc.language.isoenen_US
dc.publisherStrategic Journalsen_US
dc.subjectCorporate strategiesen_US
dc.subjectFirm performanceen_US
dc.subjectManufacturing firmsen_US
dc.subjectNairobi City Countyen_US
dc.titleEffect of Corporate Strategies on the Performance of Manufacturing Firms in Nairobi City County, Kenyaen_US
dc.typeArticleen_US
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