Effect of Corporate Strategies on the Performance of Manufacturing Firms in Nairobi City County, Kenya
Loading...
Date
2019
Authors
Wanjiru, A. I.
Muathe, Stephen M. A.
Kinyua-Njuguna, J. W.
Journal Title
Journal ISSN
Volume Title
Publisher
Strategic Journals
Abstract
Performance is an important factor in firm strategic analysis since it helps in measurement of the competitive
position of an organization within industry. Most theoretical literature in strategic management describes
performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level
of management. The acquisition and utilization of strategic resources has been shown in various empirical
studies as determinants to maximise performance. However, extant literature on the role of corporate strategies
as driver in the utilization of these firm strategic resources towards superior performance has not been
adequately examined. This is so especially in the developing economies, notably sub-Saharan Africa. This paper
examines the effect of corporate strategies on performance of manufacturing firms in Nairobi City County,
Kenya. The corporate strategies under study were market development, product development and
diversification. The authors empirically examine the relationship using survey data from 148 manufacturing firms
in Nairobi City County, Kenya. The study findings indicate that corporate strategies have a positive and
significant impact on a firm’s performance. This study has important implications for managers and policy
makers of manufacturing firms on the need of developing and executing corporate strategies within their firms
to enhance performance.
Description
Research Article
Keywords
Corporate strategies, Firm performance, Manufacturing firms, Nairobi City County
Citation
Wanjiru, A. I., Muathe, S. M., & Kinyua-Njuguna, J. W. (2019). Effect of corporate strategies on the performance of manufacturing firms in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 6 (2), 560 – 571.