Determinants of Consumer Perception towards Genetically Modified (GM) Foods in Higher Learning Institutions in Kenya
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Date
2014
Authors
Ayieko, David M.O.
Amolo, Julius. O.
Nyairo, Newton
Bett, E.K.
Journal Title
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Volume Title
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Abstract
Genetically modified organisms (GMOs) have been developed to ensure food and security nutrition in the world,
income generation and environmental protection for resource poor farmers. However, there are some
unquantifiable risks and claims associated with GMOs. In spite of these risks, the benefits of using GMOs still
outweigh the risks associated with their use. Persistent controversies and claims that GMOs are harmful to
human health and the environment have led to uncertainty in their adoption by most countries especially in Sub-
Saharan Africa (SSA), where hunger is most prevalent. Therefore, this is a clear indication that the benefits of
GMOs are unlikely to be realized. In most industrialized countries public perception of GMOs has been
thoroughly investigated. In Africa, consumers have a negative perception towards GMO products. Therefore it
was on this basis that the study was conducted to assess the consumer perception of genetically modified tomato
at Kenyatta University. A total of 100 respondents were sampled using random sampling among various
faculties. A questionnaire was administered online and the data analyzed in STATA 11. The results showed that
67% of the respondents were male and there was a significant difference in education level (p<0.001). In
addition, the willingness to pay for GM free tomato, GM tomato attributes, acceptance of GM tomato, GM
tomato production techniques and consumer awareness on: GM tomato importation, GM tomato safety and
knowledge had an influence on consumer perception towards GM tomatoes. It is recommended to focus on
establishing information hubs; integrating organic farming approach into extension services and diversification
of the marketing strategy to improve on consumer perception
Description
Article
Keywords
controversies, premium, perception, malnutrition, Risks
Citation
Journal of Economics and Sustainable Development www.iiste.org ISSN 2222-1700 (Paper) ISSN 2222-2855 (Online) Vol.5, No.24, 2014