Gaining Competitive Advantage through Generic Strategies in Medical Training Colleges in Kenya

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dc.contributor.authorWanjogo, Jane Wandia
dc.contributor.authorMuathe, Stephen Makau
dc.date.accessioned2023-07-24T12:15:20Z
dc.date.available2023-07-24T12:15:20Z
dc.date.issued2022
dc.descriptionArticleen_US
dc.description.abstractThe study sought to explore the impact of generic strategies on competitive advantage in the medical training colleges in Kenya. The research was guided by the Dynamic capabilities theory, ResourceBased View theory and Knowledge-based view theories. The target population was 183 members of staff in the 4 medical training colleges in Nyeri County, Kenya. Data on 42 participants from the population was gathered from the top-level management, middle-level management and low-level management in these colleges using questionnaires. The research adopted a descriptive research design. Quantitative data analysis was conducted by use of descriptive statistics. Additionally, inferential statistical analysis on the observations was carried out. Qualitative data were analyzed by use of content analysis. Tables, bar graphs, and pie charts were employed for data presentation. The analyzed data revealed that cost leadership, differentiation and focus strategies positively contributed to the colleges’ competitive advantage with cost advantage having the greatest effect. The study recommends that colleges and other institutions employ the application of porter’s generic strategies since they have proved to be effective in contributing to competitive advantage.en_US
dc.identifier.citationWanjogo, J. W., & Muathe, S. M. (2022). Gaining competitive advantage through generic strategies in medical training colleges in Kenya. International Journal of Research in Business and Social Science (2147- 4478), 11(2), 29–41. https://doi.org/10.20525/ijrbs.v11i2.1681en_US
dc.identifier.urihttps://doi.org/10.20525/ijrbs.v11i2.1681
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/26370
dc.language.isoenen_US
dc.publisherIJRBSen_US
dc.subjectCompetitive Advantageen_US
dc.subjectGeneric Strategiesen_US
dc.subjectdynamic Capabilitiesen_US
dc.subjectMedical Training Collegeen_US
dc.subjectPerformanceen_US
dc.titleGaining Competitive Advantage through Generic Strategies in Medical Training Colleges in Kenyaen_US
dc.typeArticleen_US
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