Gaining Competitive Advantage through Generic Strategies in Medical Training Colleges in Kenya
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Date
2022
Authors
Wanjogo, Jane Wandia
Muathe, Stephen Makau
Journal Title
Journal ISSN
Volume Title
Publisher
IJRBS
Abstract
The study sought to explore the impact of generic strategies on competitive advantage in the medical
training colleges in Kenya. The research was guided by the Dynamic capabilities theory, ResourceBased View theory and Knowledge-based view theories. The target population was 183 members of
staff in the 4 medical training colleges in Nyeri County, Kenya. Data on 42 participants from the
population was gathered from the top-level management, middle-level management and low-level
management in these colleges using questionnaires. The research adopted a descriptive research
design. Quantitative data analysis was conducted by use of descriptive statistics. Additionally,
inferential statistical analysis on the observations was carried out. Qualitative data were analyzed by
use of content analysis. Tables, bar graphs, and pie charts were employed for data presentation. The
analyzed data revealed that cost leadership, differentiation and focus strategies positively contributed
to the colleges’ competitive advantage with cost advantage having the greatest effect. The study
recommends that colleges and other institutions employ the application of porter’s generic strategies
since they have proved to be effective in contributing to competitive advantage.
Description
Article
Keywords
Competitive Advantage, Generic Strategies, dynamic Capabilities, Medical Training College, Performance
Citation
Wanjogo, J. W., & Muathe, S. M. (2022). Gaining competitive advantage through generic strategies in medical training colleges in Kenya. International Journal of Research in Business and Social Science (2147- 4478), 11(2), 29–41. https://doi.org/10.20525/ijrbs.v11i2.1681