Stakeholder Patronage as Influencers Of Micro-Enterprise Growth At Kamukunji In Nairobi, Kenya
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Date
2014
Authors
Oroko, Huldah K.
Ondigi, S. R.
Kibas, Peter B.
Journal Title
Journal ISSN
Volume Title
Publisher
University of Nairobi
Abstract
Several studies show that significant relationship exists between stakeholder patronage
and micro-enterprise growth. Although the roles of factors such as family, friends,
debtors, employees, and partners have been widely studied, their influences on growth
of sales, employees, departments, and divisions have been generally ignored. To bridge
this gap, the paper investigates how stakeholder patronage of 354 micro-enterprises
sampled from Kamukunji Jua Kali Association membership register impacts positively
or negatively on vertical and horizontal growth. Data were collected using in a face-toface
interview using a self-administered structured questionnaire and analysed by
factor and multi-level analyses. Results indicate that stakeholder patronage model
(65.33 percent variance explained), Kaiser-Meyer-Olkin measure of sampling adequacy
(KMO = .87) and Bartlett s test of sphericity (.001) remain conceptually valid. Tests of
13 hypotheses indicates that stakeholder patronage of 76.92 percent acceptance
moderately influence growth.
Description
Research Article
Keywords
Stakeholder Patronage, Growth, Micro-enterprises, Manufacturing, Metallic Products, Kamukunji
Citation
DBA Africa Management Review August 2014, Vol 4 No 2. Pp 32-53