Product and Process Innovations as Strategies for Perfomance

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dc.contributor.authorKimani, Eliud Chege
dc.contributor.authorKipkorir, Chris Simon Sitienei
dc.date.accessioned2023-06-19T13:40:01Z
dc.date.available2023-06-19T13:40:01Z
dc.date.issued2023
dc.descriptionArticleen_US
dc.description.abstractPerformance of oil marketing companies in Kenya has been affected by declining market share, low profitability, shift in customer loyalty, declining employee satisfaction and high delivery turnaround time. Product and process innovations enable an organization to come up with new products, services, and better method to create, grow, sustain and fix problems of performance. The specific objectives were to analyze the effects of product innovation and process innovation on performance of oil marketing companies in Uasin Gishu County, Kenya. The study was anchored on balanced scorecard model. Descriptive research design was used, and the target population was 81 depot managers, 37 sales managers and 70 supervisors of 82 oil marketing companies. Census was used and validity of research instrument determined. Coefficient of reliability of research instrument was computed and results showed that the instrument was reliable. Data was collected using a questionnaire and analyzed using descriptive and inferential statistics with the aid of statistical package for social sciences (SPSS) version 29. The results showed that product innovation, and process innovation had positive significant effect on performance. The study concluded that to improve performance, oil marketing companies should embrace product and process innovation strategies. It was recommended that Oil marketing companies should find creative ways of adopting and implementing product innovation to improve on performance. In addition, oil marketing companies should guard their novel products through patenting. Product and process innovation strategies would be enhanced through total quality management practices especially new ISO standards certification.en_US
dc.identifier.citationKimani, E. C., & Kipkorir, C. S. S. Product And Process Innovations As Strategies For Perfomance.en_US
dc.identifier.urihttps://www.ijiras.com/2023/Vol_10-Issue_3/paper_10.pdf
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/25883
dc.language.isoenen_US
dc.publisherIJIRASen_US
dc.subjectProducten_US
dc.subjectProcessen_US
dc.subjectInnovationsen_US
dc.subjectStrategiesen_US
dc.subjectperformanceen_US
dc.titleProduct and Process Innovations as Strategies for Perfomanceen_US
dc.typeArticleen_US
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