Product and Process Innovations as Strategies for Perfomance
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Date
2023
Authors
Kimani, Eliud Chege
Kipkorir, Chris Simon Sitienei
Journal Title
Journal ISSN
Volume Title
Publisher
IJIRAS
Abstract
Performance of oil marketing companies in Kenya has been affected by declining market share, low
profitability, shift in customer loyalty, declining employee satisfaction and high delivery turnaround time. Product and
process innovations enable an organization to come up with new products, services, and better method to create, grow,
sustain and fix problems of performance. The specific objectives were to analyze the effects of product innovation and
process innovation on performance of oil marketing companies in Uasin Gishu County, Kenya. The study was anchored
on balanced scorecard model. Descriptive research design was used, and the target population was 81 depot managers, 37
sales managers and 70 supervisors of 82 oil marketing companies. Census was used and validity of research instrument
determined. Coefficient of reliability of research instrument was computed and results showed that the instrument was
reliable. Data was collected using a questionnaire and analyzed using descriptive and inferential statistics with the aid of
statistical package for social sciences (SPSS) version 29. The results showed that product innovation, and process
innovation had positive significant effect on performance. The study concluded that to improve performance, oil
marketing companies should embrace product and process innovation strategies. It was recommended that Oil marketing
companies should find creative ways of adopting and implementing product innovation to improve on performance. In
addition, oil marketing companies should guard their novel products through patenting. Product and process innovation
strategies would be enhanced through total quality management practices especially new ISO standards certification.
Description
Article
Keywords
Product, Process, Innovations, Strategies, performance
Citation
Kimani, E. C., & Kipkorir, C. S. S. Product And Process Innovations As Strategies For Perfomance.