• English
    • français
  • English 
    • English
    • français
  • Login
View Item 
  •   Repository Home
  • Research Papers (RP)
  • RP-School of Business
  • RP-Department of Business Administration
  • View Item
  •   Repository Home
  • Research Papers (RP)
  • RP-School of Business
  • RP-Department of Business Administration
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services

Thumbnail
View/Open
fulltext (209.0Kb)
Date
2014
Author
Muathe, Stephen M. A.
Mwencha, P. M.
Thuo, J. K.
Metadata
Show full item record
Abstract
This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby a sample of 391 respondents who are registered users of 6 online retailing services in Nairobi, Kenya was selected using multi-stage sampling methods. Primary data was collected using an electronic questionnaire instrument, while secondary data was collected via a review of relevant records and documents. The data was analyzed using both descriptive as well as inferential statistics. Results show that all three perceptual factors have a significant effect on the usage of online retailing services.
URI
http://ir-library.ku.ac.ke/handle/123456789/9423
Collections
  • RP-Department of Business Administration [505]

Designed by Library ICT Team copyright © 2017 
Contact Us | Send Feedback

 

 

Browse

All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Designed by Library ICT Team copyright © 2017 
Contact Us | Send Feedback