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    Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services

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    Date
    2014
    Author
    Muathe, Stephen M. A.
    Mwencha, P. M.
    Thuo, J. K.
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    Abstract
    This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby a sample of 391 respondents who are registered users of 6 online retailing services in Nairobi, Kenya was selected using multi-stage sampling methods. Primary data was collected using an electronic questionnaire instrument, while secondary data was collected via a review of relevant records and documents. The data was analyzed using both descriptive as well as inferential statistics. Results show that all three perceptual factors have a significant effect on the usage of online retailing services.
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    http://ir-library.ku.ac.ke/handle/123456789/9423
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    • RP-Department of Business Administration [430]

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