Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services

dc.contributor.author	Muathe, Stephen M. A.
dc.contributor.author	Mwencha, P. M.
dc.contributor.author	Thuo, J. K.
dc.date.accessioned	2014-04-25T09:26:08Z
dc.date.available	2014-04-25T09:26:08Z
dc.date.issued	2014
dc.description	doi:10.5296/jmr.v6i2.522
dc.description.abstract	This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby a sample of 391 respondents who are registered users of 6 online retailing services in Nairobi, Kenya was selected using multi-stage sampling methods. Primary data was collected using an electronic questionnaire instrument, while secondary data was collected via a review of relevant records and documents. The data was analyzed using both descriptive as well as inferential statistics. Results show that all three perceptual factors have a significant effect on the usage of online retailing services.	en_US
dc.identifier.citation	journal of Management Research 2014, Vol. 6, No. 2	en_US
dc.identifier.issn	1941-899X
dc.identifier.uri	http://ir-library.ku.ac.ke/handle/123456789/9423
dc.language.iso	en	en_US
dc.publisher	Macrothink Institute	en_US
dc.subject	Online retailing usage	en_US
dc.subject	tomer perceptions	en_US
dc.subject	Consumer decision making	en_US
dc.subject	E-commerce	en_US
dc.title	Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services	en_US
dc.type	Article	en_US

Now showing 1 - 1 of 1

Now showing 1 - 1 of 1