Entrepreneurial Talent Engagement Practices and Performance of Small and Medium Enterprises in Nairobi City County, Kenya
Loading...
Date
2024-11-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The Strategic Journal of Business & Change Management
Abstract
In the quest to remain afloat in the cut-throat competition for reasonable market share, enterprise owners
are faced with a difficult task of formulating an internal combination of resources that will give them a
competitive advantage. The purpose of this study was to determine how entrepreneurial talent engagement
practices affected the performance of small and medium-sized businesses in Nairobi City County, Kenya. The
researcher's particular goals in this study were to determine how talent development, employee recruitment,
talent management, and compensation affect the performance of small and medium-sized firms in Nairobi
City County, Kenya. The researcher developed meaningful findings that will provide resourceful knowledge to
various stakeholders in the entrepreneurial space such as small and medium size owners, business financiers,
governmental and non-governmental players in trade, and skilled labour providers will gain insight into the
best practices in employer-entrepreneurial talent engagement and relationship. The study adopted Inclusive
and Exclusive theories of talent management, Prospective theory, Reinforcement theory and the balanced
score card model to support the variables of the study. 353 SMEs were selected as a sample size from the
3000 SMEs in Nairobi City County, Kenya, that were registered and licensed, using the Yaro Yamane 1967
formula. In this study, the dependent and independent variables were explained in connection to one another
using a correlational research methodology. Because this approach answers the research questions posed in
this study, it was determined to be appropriate for this investigation. Questionnaires were employed as the
data collecting tool, and a sample was chosen using the stratified random sampling technique. The
researcher used the content analysis approach to process the qualitative data, while the Statistical Package
for Social Science was used to analyze the quantitative data. Inferential and descriptive statistics were then
used to determine the study's conclusions.
Description
Article
Keywords
Citation
Muteti, K. M., & Mwasiaji, E. (2024). Entrepreneurial talent engagement practices and performance of small and medium enterprises in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 11 (4), 1166 – 1187. http://dx.doi.org/10.61426/sjbcm.v11i4.3148