Turnaround Strategies and Performance of national Hospital Insurance Fund in Kenya
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Date
2024-10
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Abstract
The objective of this study was to ascertain the impact of turnaround strategies on NHIF's performance in
Kenya. The study specifically sought to determine the effects of repositioning, financial restructuring,
organizational and market redefining turnaround techniques on NHIF's performance in Kenya. A census
survey was conducted. Data1were1collected1through semi-structured questionnaires for primary data and
published reports for secondary data. A pilot study was conducted on 10% of respondents, ensuring content,
construct, and convergent validity. Quantitative1data were analyzed using SPSS version 23 for inferential and
descriptive1statistics, while content analysis was employed for qualitative data. Participants were provided
with contact information for clarification, and their consent was obtained. Clear instructions outlining the
study's purpose and voluntary participation were included in the questionnaire. The study revealed that
Financial Restructuring (r = 0.831) had a supportive role, with a non-significant direct impact (β = 0.267, p =
0.175). Reorganization (r = 0.758) significantly improved performance (β = 0.674, p = 0.002). Repositioning (r
= 0.863) had the strongest impact (β = 1.244, p < 0.001), while Market Redefinition (r = 0.736) also
significantly boosted performance (β = 1.310, p < 0.001). The study therefore concluded that while financial
restructuring provides a necessary foundation, reorganization, repositioning, and market redefinition are
critical drivers of NHIF's performance improvement. Repositioning, in particular, was found to have the
strongest positive effect, underscoring the importance of strategic renewal. The study hence recommended
that NHIF should integrate financial restructuring with other strategies, prioritize reorganization efforts to
enhance efficiency, refine its repositioning strategies to maintain market presence, and explore new market
opportunities. Continuous adaptation and strategic refinement are essential for sustaining long-term success.
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Chebet, G., & Obere, E. (2024, October 22). Turnaround strategies and performance of National Hospital Insurance Fund in Kenya. Kenyatta University, School of Business, Economics and Tourism.