The Impact of Strategic Planning on Organizational Performance in Kenya's Seed Manufacturing Firms
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Date
2024-04
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Abstract
This study investigates the influence of strategic planning on the organizational performance of Seed
Manufacturing Firms in Kenya, a critical segment of the country's agricultural sector. Despite the acknowledged
importance of strategic planning in enhancing organizational performance, empirical evidence on its impact
within the Kenyan seed manufacturing context remains scarce. This research adopts a mixed-methods approach,
combining quantitative data from performance metrics with qualitative insights from industry professionals, to
provide a comprehensive analysis of strategic planning practices and their outcomes. Findings indicate a
significant positive correlation between the extent of strategic planning adoption and various performance
indicators, including market share growth, financial stability, and innovation capacity. The study underscores the
importance of systematic strategic planning in navigating the complex and competitive landscape of the seed
manufacturing industry. Implications for theory suggest an adaptation of existing strategic management
frameworks to the unique contexts of emerging economies. For practitioners, the research highlights critical areas
for strategic focus to enhance competitive advantage and long-term sustainability. This study contributes to the
strategic management literature by offering empirical evidence from the under-researched context of Kenyan seed
manufacturing firms, providing valuable insights for both academics and industry practitioners
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Chebwai, G., & Kinyuru, R. (2024). The impact of strategic planning on organizational performance in Kenya's seed manufacturing firms. IOSR Journal of Humanities and Social Science (IOSR-JHSS), 29(4, Series 5), 44–47. https://doi.org/10.9790/0837-2904054447