Employee Engagement and Organisational Performance at Kenya Broadcasting Corporation Nairobi City County, Kenya
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Date
2025-03
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Publisher
Kenyatta University
Abstract
Kenya Broadcasting Corporation has a rich history as a state-owned broadcaster that has played a significant role in Kenya's media landscape. However, it has faced various performance problems, including financial challenges, technological limitations, and competition from private broadcasters, editorial independence concerns, and management issues. These issues have not onlyaffected the quality of its programming but also its financial sustainability and public image. Addressing these issues is crucial for KBC to adapt to the changing media landscape and continue serving as a source of valuable information and entertainment for Kenyan population. Employee engagement has in recent years become a popular Human resource management concept that has been linked to improved performance, reduced turnover rates and enhancement of employee well-being which the basis of sustainable performance is. An engaged employee associates themselves with the organization, are aware of the organization’s framework, puts more effort in their work, share useful information with colleagues and are willing to work together to ensure organizational success. Employee engagement has been associated with addressing performance problems. This research examined the correlation between employee engagement and organizational performance at the Kenya Broadcasting Corporation in Nairobi City County, Kenya and objectively looked at the effect of employee vigour, employee dedication, and employee absorption on organisational performance at Kenya Broadcasting Corporation. The variables were guided by Social Exchange theory, Expectancy theory, Goal Setting theory and Self Determination theory. Descriptive Research design was used. The Kenya Broadcasting Corporation Nairobi County was the unit of analysis, while the members of staff working at the headquarters in Nairobi was the unit of observation. Using a simple random sampling, the respondents were selected from ICT, Radio, Television, Corporate planning, Administration, Finance, Research & Development, Marketing & Advertising, and Editorial departments. Collection of primary data was by questionnaire. Questionnaire validitywas tested through content validity and constructs validity methods. The reliability of the study indicator measures in the questionnaire was assessed using Cronbach’s alpha. A pilot of 18 respondents from Kenya Broadcasting Corporation was conducted through stratified random sampling. Descriptive analysis and inferential analysis methods were employed to analyse quantitative Data. Qualitative data analysis was through content analysis. Data was presentedin tables and figures. The study found that employee vigour, employee dedication and employee absorption had a positive significant influence on the organisational performance. The research concluded that an employee embodies a synthesis of energy and motivation, which seems to guarantee sustained employability. Committed workers may motivate their colleagues to pursue achievement, fostering a more efficient workplace. Employee absorption may enhance and refine corporate culture. The research recommends that organizational management should prioritize supporting workers and ensuring they have access to essential resources. Fostering commitment within a team may be achieved by understanding their interests and competencies. Autonomy and diversity may enhance employee engagement; hence, the HRM department within the organization can create employment roles that provide substantial autonomy and variation.
Description
A Research Project Submitted to the School of Business, Economics and Tourism for the Partial Fulfillment for the Award of Master’s Degree in Business Administration (Human Resource Option) Of Kenyatta University, March 2025.
Supervisor
David Kiiru