Green Innovation Strategy as Antecedent of Performance Sustainability among ISO 14001 Certified Manufacturing Firms in Kenya: Does Competitive Advantage Play a Mediating Role?
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Date
2023-08
Authors
Nzomo, James Kimuli
Kinyua, Godfrey Mungai
Mwasiaji, Evans Thomas
Journal Title
Journal ISSN
Volume Title
Publisher
IJER
Abstract
The quest for performance sustainability among manufacturing firms have been on rise. This has
been prompted by decline in performance among manufacturing firms which has been escalated by
increased environmental degradation and unmanaged waste. The paradox on whether attaining ISO
14001 certification among manufacturing firms has improved performance sustainability of firms is
still unresolved in Kenya. This study sought to investigate whether competitive advantage had a
mediating effect on the relationship between green innovation strategy and performance
sustainability in ISO 14001 certified manufacturing firms in Kenya. The study was guided by triple
bottom line theory, green business model innovation and resource-based view theory. The
positivism philosophy was adopted in the study where descriptive and explanatory research design
was utilized. Census of 60 ISO 14001 certified manufacturing firms were involved in the study
which involved 218 respondents drawn from the heads of finance, ICT, operations, marketing and
HR departments. Semi structured questionnaires were used to collect data which was analysed using
regression model. The results indicated that competitive advantage had partial mediating effect on
the relationship between green innovation strategy and performance sustainability of ISO 14001
certified manufacturing firms in Kenya. It was recommended to the management to ensure they
automate most of their processes, ensure there is green department and train their employees to
ensure they utilize their tacit knowledge to address issues of sustainability in their firms. To
government, it should come up with flexible regulatory framework to guide firms going green.
Description
Article
Keywords
Green Innovation Strategy, Performance Sustainability, Competitive Advantage, ISO 14001 Certified Manufacturing Firms
Citation
Nzomo, J. K., Kinyua, G. M., & Mwasiaji, E. T. GREEN INNOVATION STRATEGY AS ANTECEDENT OF PERFORMANCE SUSTAINABILITY AMONG ISO 14001 CERTIFIED MANUFACTURING FIRMS IN KENYA: DOES COMPETITIVE ADVANTAGE PLAY A MEDIATING ROLE?.
URI
https://www.researchgate.net/profile/Evans-Mwasiaji/publication/374057751_GREEN_INNOVATION_STRATEGY_AS_ANTECEDENT_OF_PERFORMANCE_SUSTAINABILITY_AMONG_ISO_14001_CERTIFIED_MANUFACTURING_FIRMS_IN_KENYA_DOES_COMPETITIVE_ADVANTAGE_PLAY_A_MEDIATING_ROLE/links/650ba4a682f01628f034662c/GREEN-INNOVATION-STRATEGY-AS-ANTECEDENT-OF-PERFORMANCE-SUSTAINABILITY-AMONG-ISO-14001-CERTIFIED-MANUFACTURING-FIRMS-IN-KENYA-DOES-COMPETITIVE-ADVANTAGE-PLAY-A-MEDIATING-ROLE.pdf
http://ir-library.ku.ac.ke/handle/123456789/27105
http://ir-library.ku.ac.ke/handle/123456789/27105