Green Innovation Strategy as Antecedent of Performance Sustainability among ISO 14001 Certified Manufacturing Firms in Kenya: Does Competitive Advantage Play a Mediating Role?

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dc.contributor.authorNzomo, James Kimuli
dc.contributor.authorKinyua, Godfrey Mungai
dc.contributor.authorMwasiaji, Evans Thomas
dc.date.accessioned2023-10-31T08:50:28Z
dc.date.available2023-10-31T08:50:28Z
dc.date.issued2023-08
dc.descriptionArticleen_US
dc.description.abstractThe quest for performance sustainability among manufacturing firms have been on rise. This has been prompted by decline in performance among manufacturing firms which has been escalated by increased environmental degradation and unmanaged waste. The paradox on whether attaining ISO 14001 certification among manufacturing firms has improved performance sustainability of firms is still unresolved in Kenya. This study sought to investigate whether competitive advantage had a mediating effect on the relationship between green innovation strategy and performance sustainability in ISO 14001 certified manufacturing firms in Kenya. The study was guided by triple bottom line theory, green business model innovation and resource-based view theory. The positivism philosophy was adopted in the study where descriptive and explanatory research design was utilized. Census of 60 ISO 14001 certified manufacturing firms were involved in the study which involved 218 respondents drawn from the heads of finance, ICT, operations, marketing and HR departments. Semi structured questionnaires were used to collect data which was analysed using regression model. The results indicated that competitive advantage had partial mediating effect on the relationship between green innovation strategy and performance sustainability of ISO 14001 certified manufacturing firms in Kenya. It was recommended to the management to ensure they automate most of their processes, ensure there is green department and train their employees to ensure they utilize their tacit knowledge to address issues of sustainability in their firms. To government, it should come up with flexible regulatory framework to guide firms going green.en_US
dc.identifier.citationNzomo, J. K., Kinyua, G. M., & Mwasiaji, E. T. GREEN INNOVATION STRATEGY AS ANTECEDENT OF PERFORMANCE SUSTAINABILITY AMONG ISO 14001 CERTIFIED MANUFACTURING FIRMS IN KENYA: DOES COMPETITIVE ADVANTAGE PLAY A MEDIATING ROLE?.en_US
dc.identifier.urihttps://www.researchgate.net/profile/Evans-Mwasiaji/publication/374057751_GREEN_INNOVATION_STRATEGY_AS_ANTECEDENT_OF_PERFORMANCE_SUSTAINABILITY_AMONG_ISO_14001_CERTIFIED_MANUFACTURING_FIRMS_IN_KENYA_DOES_COMPETITIVE_ADVANTAGE_PLAY_A_MEDIATING_ROLE/links/650ba4a682f01628f034662c/GREEN-INNOVATION-STRATEGY-AS-ANTECEDENT-OF-PERFORMANCE-SUSTAINABILITY-AMONG-ISO-14001-CERTIFIED-MANUFACTURING-FIRMS-IN-KENYA-DOES-COMPETITIVE-ADVANTAGE-PLAY-A-MEDIATING-ROLE.pdf
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/27105
dc.language.isoenen_US
dc.publisherIJERen_US
dc.subjectGreen Innovation Strategyen_US
dc.subjectPerformance Sustainabilityen_US
dc.subjectCompetitive Advantageen_US
dc.subjectISO 14001 Certified Manufacturing Firmsen_US
dc.titleGreen Innovation Strategy as Antecedent of Performance Sustainability among ISO 14001 Certified Manufacturing Firms in Kenya: Does Competitive Advantage Play a Mediating Role?en_US
dc.typeArticleen_US
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