Resource Isolating Mechanisms and Sustainable Competitive Advantage Among Commercial Banks in Kenya

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Date
2018Author
Ndegwa, Purity W.
Kilika, James M.
Muathe, Stephen M. A.
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Show full item recordAbstract
Kenyan commercial banks are facing intense rivalry within the
industry due to dynamic changes in the external environment. For survival in
the industry, it is important that banks respond to the changes in the external
environment. Sustainable competitive advantage has become the core focus of
corporate strategy, has increasingly gained much attention in strategic
management and is a concept which enables organizations to survive in the
long-run. The main purpose of this study was to establish the effect of resource
isolating mechanism on sustainable competitive advantage among commercial
banks in Kenya. The specific objectives in this study were to ascertain the
effect of economic deterrence, identification of rival competitive advantage
and exploitation of opportunities on sustainable competitive advantage among
commercial banks in Kenya. Descriptive and explanatory research designs
were employed in the study. The research targeted all the commercial banks
in Kenya. Purposive sampling was used to select a sample of 160 respondents
from the key departments of Finance, Sales and Marketing, Strategy and
Operations of all the forty (40) commercial banks’ headquarters in Kenyan
capital Nairobi. The data collection instrument used was semi-structured
questionnaire. The variable characteristics were summarized using descriptive
statistics. Agreement to the most frequent responses to the statements on the
study variables ranged between moderate and high extent. Based on results of
hypotheses testing, there exists a positive effect of resource isolating
mechanism on sustainable competitive advantage.
URI
https://eujournal.org/index.php/esj/article/view/11576http://ir-library.ku.ac.ke/handle/123456789/22493