Resource Isolating Mechanisms and Sustainable Competitive Advantage Among Commercial Banks in Kenya

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dc.contributor.authorNdegwa, Purity W.
dc.contributor.authorKilika, James M.
dc.contributor.authorMuathe, Stephen M. A.
dc.date.accessioned2021-09-17T07:39:07Z
dc.date.available2021-09-17T07:39:07Z
dc.date.issued2018
dc.descriptionA research article published in European Scientific Journalen_US
dc.description.abstractKenyan commercial banks are facing intense rivalry within the industry due to dynamic changes in the external environment. For survival in the industry, it is important that banks respond to the changes in the external environment. Sustainable competitive advantage has become the core focus of corporate strategy, has increasingly gained much attention in strategic management and is a concept which enables organizations to survive in the long-run. The main purpose of this study was to establish the effect of resource isolating mechanism on sustainable competitive advantage among commercial banks in Kenya. The specific objectives in this study were to ascertain the effect of economic deterrence, identification of rival competitive advantage and exploitation of opportunities on sustainable competitive advantage among commercial banks in Kenya. Descriptive and explanatory research designs were employed in the study. The research targeted all the commercial banks in Kenya. Purposive sampling was used to select a sample of 160 respondents from the key departments of Finance, Sales and Marketing, Strategy and Operations of all the forty (40) commercial banks’ headquarters in Kenyan capital Nairobi. The data collection instrument used was semi-structured questionnaire. The variable characteristics were summarized using descriptive statistics. Agreement to the most frequent responses to the statements on the study variables ranged between moderate and high extent. Based on results of hypotheses testing, there exists a positive effect of resource isolating mechanism on sustainable competitive advantage.en_US
dc.identifier.citationNdegwa, P. W., Kilika, J. M., & Muathe, S. M. A. (2018). Resource Isolating Mechanisms and Sustainable Competitive Advantage Among Commercial Banks in Kenya. European Scientific Journal, ESJ, 14(34), 38. https://doi.org/10.19044/esj.2018.v14n34p38en_US
dc.identifier.issn1857 – 7881 (Print)
dc.identifier.issne - ISSN 1857- 7431
dc.identifier.otherDOI: https://doi.org/10.19044/esj.2018.v14n34p38
dc.identifier.urihttps://eujournal.org/index.php/esj/article/view/11576
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/22493
dc.language.isoenen_US
dc.publisherEuropean Scientific Instituteen_US
dc.subjectResourcesen_US
dc.subjectIsolating Mechanismen_US
dc.subjectCompetitive Advantageen_US
dc.subjectSustainable Competitive Advantageen_US
dc.subjectSustainabilityen_US
dc.titleResource Isolating Mechanisms and Sustainable Competitive Advantage Among Commercial Banks in Kenyaen_US
dc.typeArticleen_US
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