Competitive Strategic Management Practices and Performance of Small and Medium Enterprises in Kenya: A Case of Mombasa County
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Date
2019
Authors
Mohammed, Rukia Ali
Rugami, James
Journal Title
Journal ISSN
Volume Title
Publisher
IJCAB Publishing Group
Abstract
The competitive business environment has forced organizations to engage in complex business
decisions which require competitive strategies. Competitive strategies gives a strong influence
towards firms’ success. The purpose of this study was to determine the influence of competitive
strategies on the performance of SMEs in Mombasa County. The total population involved a
total 19708 SMEs. Due to the big size of the target population a sample size of 202 SMEs was
used for the study. The study was guided by four objectives; to establish the effect of Cost
leadership strategy on the performance of small and medium enterprises in Mombasa County, to
determine the effect of Differentiation strategy on the performance of small and medium
enterprises in Mombasa County, to establish the effect of focus strategy on the performance of
small and medium enterprises in Mombasa County and to determine the effect of product
innovation on the performance of small and medium enterprises in Mombasa County. The data
collected was analyzed using SPSS and descriptive and inferential statistics was conducted. The
results are presented using charts, tables and graphs. Multivariate regression model and path
analysis technique was used to show the relationship between the independent variables and the
dependent variable. The findings revealed that the competitive strategies adopted by this study
positively and significantly affect the performance of SMEs in Mombasa County. Based on the
findings this study concluded that competitive strategies adopted all positively and significantly
influence the performance of SMEs in Mombasa County. The study hence recommended that the
managements of SMEs in Mombasa should consider adopting competitive strategies as a way of
increasing their competitiveness and improving their performance since this study found that
these competitive strategies positively and significantly influence performance.
Description
An Article Published in International Journal of Current Aspects
Keywords
Competitive, Strategies, Performance, Differentiation, Cost Leadership, Focus, Product Innovation
Citation
Mohammed, R., & Rugami, J. (2019). Competitive Strategic Management Practices and Performance of Small and Medium Enterprises in Kenya: A Case of Mombasa County. International Journal of Current Aspects, 3(VI), 193-215. https://doi.org/10.35942/ijcab.v3iVI.85