Competitive Strategic Management Practices and Performance of Small and Medium Enterprises in Kenya: A Case of Mombasa County

Simple item page
dc.contributor.authorMohammed, Rukia Ali
dc.contributor.authorRugami, James
dc.date.accessioned2020-10-29T08:07:14Z
dc.date.available2020-10-29T08:07:14Z
dc.date.issued2019
dc.descriptionAn Article Published in International Journal of Current Aspectsen_US
dc.description.abstractThe competitive business environment has forced organizations to engage in complex business decisions which require competitive strategies. Competitive strategies gives a strong influence towards firms’ success. The purpose of this study was to determine the influence of competitive strategies on the performance of SMEs in Mombasa County. The total population involved a total 19708 SMEs. Due to the big size of the target population a sample size of 202 SMEs was used for the study. The study was guided by four objectives; to establish the effect of Cost leadership strategy on the performance of small and medium enterprises in Mombasa County, to determine the effect of Differentiation strategy on the performance of small and medium enterprises in Mombasa County, to establish the effect of focus strategy on the performance of small and medium enterprises in Mombasa County and to determine the effect of product innovation on the performance of small and medium enterprises in Mombasa County. The data collected was analyzed using SPSS and descriptive and inferential statistics was conducted. The results are presented using charts, tables and graphs. Multivariate regression model and path analysis technique was used to show the relationship between the independent variables and the dependent variable. The findings revealed that the competitive strategies adopted by this study positively and significantly affect the performance of SMEs in Mombasa County. Based on the findings this study concluded that competitive strategies adopted all positively and significantly influence the performance of SMEs in Mombasa County. The study hence recommended that the managements of SMEs in Mombasa should consider adopting competitive strategies as a way of increasing their competitiveness and improving their performance since this study found that these competitive strategies positively and significantly influence performance.en_US
dc.identifier.citationMohammed, R., & Rugami, J. (2019). Competitive Strategic Management Practices and Performance of Small and Medium Enterprises in Kenya: A Case of Mombasa County. International Journal of Current Aspects, 3(VI), 193-215. https://doi.org/10.35942/ijcab.v3iVI.85en_US
dc.identifier.issn2616-6976
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/20723
dc.language.isoenen_US
dc.publisherIJCAB Publishing Groupen_US
dc.subjectCompetitiveen_US
dc.subjectStrategiesen_US
dc.subjectPerformanceen_US
dc.subjectDifferentiationen_US
dc.subjectCost Leadershipen_US
dc.subjectFocusen_US
dc.subjectProduct Innovationen_US
dc.titleCompetitive Strategic Management Practices and Performance of Small and Medium Enterprises in Kenya: A Case of Mombasa Countyen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Competitive Strategic Management....pdf
Size:
532.25 KB
Format:
Adobe Portable Document Format
Description:
Full Text Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
RP-Department of Business Administration