BC-Department of Agribusiness Management and Trade
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Item Consumer Willingness to Pay and Economic Benefit Analysis for Sorghum-Pigeon Pea Flakes in Makueni and Busia Counties, Kenya(Kenyatta Univesity, 2023-07) Peter, Catherine MueniQuality of food and extend of safety levels plus food availability are globally considered as key facets to human development. Nutritious food, mostly comprising Carbohydrates along with Proteins (energy providers and body builders respectively) is said to be an essential requirement for human health and labour output. Of the three meals recommended in the Intensive Behavioural Interventions (IBI) studies, breakfast provides 20% of calories and on average about 20% daily proteins, total fats and saturated fats as well as dietary fibre. Thus the main objective of the study was to determine the highest amount of money consumers were willing to pay (WTP) for sorghum-pigeon pea flakes,in Makueni and Busia counties in Kenya. The three specific objectives were; i) to assess consumer awareness level, ii) to determine the highest amount the consumers were willing to pay and iii) to determine the economic benefit in consuming SPPF as a ready to eat breakfast cereal in Makueni and Busia counties, Kenya. Sample size was determined using Glen (2013) formula and direct survey via Contingent Valuation Method (CVM) was used on 223 consumers from the two selected counties. Administration of semi-structured dichotomous questionnaire was done to collect data on awareness and acceptance as well as on perceived economic benefit of the Flakes within the two counties. The data collected were subjected to statistical package for social studies (SPSS) for descriptive statistics (through cross tabulation and chi-square) and STATA vs16 for regression through double bounded logit model to assess the consumers” WTP for SPPF, finally economic benefit was determined through price-demand model. The WTP assessment results for SPPF revealed that, in both counties consumers were willing to pay for SPPF. In Busia and Makueni Counties, the average WTP value was Kshs. 140 and 136, respectively. The study too revealed that 50% of the respondents within the study area were aware of the SPPF breakfast cereal towards improving consumers’ nutrition. The results of the double-bounded logit regression revealed that gender, married, aware of SPPF and living in Busia County had positive influence on WTP for SPPF. Furthermore, based on the Economic Benefit analysis it was evident that there is EB in consuming SPPF of Ksh. 475.00 in a given week. Consequently, the study recommends WTP applications to obtain data-driven pricing decisions for new products such as SPFF fronted by farmer groups. Secondly, policy makers should involve Consumers’ participation in policy formulations and pricing strategies related to new products for its success. The research work further adds to the existing knowledge of economics, creating job opportunities and improvement of the nutritional health of the population in Makueni and Busia counties.Item CORPORATE & INTELLECTUAL SOCIAL RESPONSIBILITY: A Guide for Industry and Service Agencies in Kenya(KurArts Designs and Digital Printers Limited, 2024) Waswa, FuchakaNoneItem Athari za Sera ya Lugha Afrika Mashariki na Nafasi ya Kiswahili Afrika na Ulimwenguni(RealText Printers and Publishers, 2024) Osore, Miriam; Minyade, SherilSera ya lugha ni kipengele cha mpango lugha. Haya ni maamuzi katika maandishi kuhusu jinsi lugha zinavyopaswa kutumika katika jamii ili kutekeleza majukumu mbalimbali. Maamuzi haya yanaweza kutolewa katika katiba ya nchi husika. Sera ya lugha Afrika Mashariki imepitia mabadiliko kuanzia enzi za ukoloni hadi sasa. Hata kabla ya ukoloni, Kiswahili kilikuwa tayari kinatumika kama lugha ya mawasiliano mapana katika biashara kati ya Waarabu na Waafrika. Wamishonari waliofika eneo la Afrika Mashariki walikuta Kiswahili kimeenea wakakitumia kueneza dini. Hatua za mwanzo za usanifishaji wa Kiswahili zilichukuliwa na wamishonari walioona haja ya kusanifisha Kiswahili ili kukitumia kwa mafanikio zaidi ya kueneza injili. Kiunguja kiliteuliwa kama msingi wa kusanifisha Kiswahili. Kiswahili sanifu ndicho kilitumiwa katika .maandishi. Wakoloni walipofika katika eneo la Afrika Mashariki pia walianza kukitumia Kiswahili katika shughuli za utawala na elimu. Kila nchi ilikuwa na sera tofauti za lugha: Uganda, chini ya Waingereza haikukipa Kiswahili nafasi ya kuenea. Waingereza waliotawala Kenya walisisitiza matumizi ya Kiingereza na lugha ya kwanza. Tanzania ilitawaliwa na Wajerumani na Waingereza. Kiswahili kilipewa kipaumbele; kilitumika katika shughuli zote za elimu na utawala fakala hii inalenga kubainisha jinsi sera tofauti za lugha katika nchi hiziwakati wa ukoloni na baada ya ukoloni zimeathiri kuenea kwa Kiswahili Afrika na ulimwenguni.Item Integrated pest management training and information flow among smallholder horticulture farmers in Kenya.(CABI, 2011) Bekele, N.A.; Mithöfer, D.; Amudavi, D. M; Obare, G.A study was conducted in 5 districts in Kenya (Muranga, Thika and Maragua in Central Province, and Makueni and Embu in Eastern Province) to determine the factors linked to the acquisition of integrated pest management (IPM) knowledge and sharing among the two different group-based farmers, as well as among farmers operating individually (the control group). Data were collected from May to July 2008 focusing on active smallholder vegetable and fruit producers grouped in three categories: farmer field schools (FFS) members, common interest groups (CIG) members, and control farmers. The control farmers were not members of the two group-based training approaches, but they were sampled from the same villages as the FFS and CIG farmers. According to the marginal effect result, FFS and CIG membership, the number of groups to which farmers belonged (excluding FFS and CIG), farmer household memberś literacy and locality positively and significantly affected IPM knowledge acquisition, whereas household size, land size, permanent labour, casual labour, access to horticulture production information, distance to extension services, farmer visitors, frequency of listening to horticulture production information on the radio, and frequency of reading newspaper articles on horticulture production negatively and significantly affected IPM knowledge acquisition. Knowledge sharing was significantly and positively associated with the number of casual labourers employed, IPM knowledge acquisition, and the number of visitors received, whereas membership in FFS, gender and locality significantly and negatively affected IPM knowledge sharing.