(ScienceQ, 2014) Njehia, Bernard K.; Gachucha, Margaret; Mshenga, Patience
The paper focuses on the opportunities which are present in the livestock sector in terms of new enterprises and which are not
exploited by the farmers in the study area. It analyses the socioeconomics behind adoption of fish farming as an enterprise- describing
the adopters’ characteristics and explaining the factors that influence the adoption process. Most of the analyzed factors are important
and significantly influence the decision to adopt fish farming enterprise, with land size only having a negative relationship. The
enterprise is also found to be a profitable venture when the financial analysis is done