Browsing by Author "Njoroge, Jane Gakenia"

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    Effects of organizational resources, competitive advantage on firm's performance of mobile phone industry in Kenya
    (Kenyatta University, 2014-11-03) Njoroge, Jane Gakenia
    Firm's performance is a function of how well managers build their organizations around resources and capabilities at their reach. Resource based view emphasizes on firm's specific resources and capabilities as fundamentals sources of sustainable competitive advantage which results to advanced performance. Resources and capabilities must be valuable, rare, inimitable, and lack substitutes to generate sustainability of competitive advantage. Literature reveals that the mobile phone industry has had monopoly in market leadership in terms of market share and profitability for the last six years. These leaves the question of what is the market leader doing that other players in the industry are not able to do. The study will examine the effects of organizational resources, competitive advantage and performance of mobile phone industry in Kenyan perspective. The specific objectives of the study will include; determine how human capital affect firm's performance in mobile phone industry, to ascertain how technology competencies affect firm's performance in mobile phone industry, to access the moderating effects of environmental factors on relationship between organizational resources and firm's performance of mobile phone industry in Kenya and to access the mediating effects of CA on relationship between organizational resources and firm's performance of mobile phone industry in Kenya. To achieve the objectives, the study will use explanatory and descriptive research design which will be cross sectional in nature. The target population will consist of 381with a sample size of 170 respondents from management employees of the four mobile phone network providers in Kenya. The research will adopt stratified random sampling technique. The study will use primary data which will be collected using self-administered questionnaires as tools of data collection. Content and construct validity of the instruments will be tested. Reliability of the instrument will be tested using cronbach's alpha reliability coefficient of 0.7 which will be considered acceptable. Data will be analyzed using descriptive and inferential statistics. Descriptive statistics will include percentages, frequencies, means, and standard deviations while inferential statistics will include regression analysis. The analysis will use statistical package for social science (SPSS). The results will be presented using tables.
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    Factor influencing corporate social responsibilities programmes in the banking industry in Kenya
    (2011-08-17) Njoroge, Jane Gakenia
    The study investigated on factors influencing Corporate Social Responsibility programmes implementation in the commercial banks in Kenya. Currently there are 44 commercial banks in Kenya as per the Central Bank of Kenya 2011. From 2005 to date commercial banks are actively engaging themselves in the CSR Programmes. The findings of this study will be significant to the commercial bank management in the decision making to know whether they should continue investing in CSR or not. Other people who will benefit include the stakeholders, researchers and scholars. The study investigated the factors like: physical environmental effects like environmental conservation, stakeholder’s values, company’s policy guidelines and regulation, ethical practices and views of CSR in relation to profitability. These factors were independent variables which directly influence CSR as the dependent variable. The research used descriptive research design. The target population was from the 44 commercial banks and the respondent comprised of 18 commercial banks with 1 CSR manager and 1 CSR officer from each bank giving a total sample size of 36 respondents. The research made use of self- administered questionnaires as a tool of data collection. The researcher was expected to create awareness to various stakeholders of commercial banks on which factors influence CSR programmes implementation among the commercial banks in Kenya
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    Factors Influencing Corporate Social Responsibility Programmes Among the Commercial Banks in kenya.
    (2014-06-30) Njoroge, Jane Gakenia
    Corporate Social Responsibility is a recent development in business which is defined as company's voluntary contribution to the society and environment which goes beyond production of goods and services. Today it is important that each business should balance objectives without allowing any conflict to arise between the business and the society at large. The study investigated on factors influencing Corporate Social Responsibility programmes implementation among the commercial banks in Kenya. Currently there are 44 commercial banks in Kenya as per the Central Bank of Kenya 2011. From 2005 to date commercial banks are actively engaging themselves in the CSR Programmes and this leaves some questions like what is in CSR for banks unanswered therefore the study, sought to find out what was influencing CSR programmes among the commercial banks in Kenya. The objectives of the study included; finding out influence of physical environmental effects on CSR programme, determining the influence of the stakeholder's values on CSR programme, establishing the influence of the company's policy guidelines and regulations on CSR programme, finding out how ethical practices influenced CSR programme and determining how profitability influenced CSR programm among the commercial banks in Kenya. The research used descriptive research design. It was relevant because it report way the things are at the present. The target population was from the 44 commercial banks as per the Central bank of Kenya. The researcher purposively sampled 7 commercial banks with 35 branches and more and the remaining 37 were randomly sampled. Sampling was done according to Mulusa (1990) who suggested that 30% of the target population is representative enough to generalize characteristic being investigated. The respondents comprised of 18 commercial banks with 1 CSR manager and 1 CSR officer from each bank giving a total sample size of 36 respondents. The research made use of self- administered questionnaires as a tool of data collection instrument. Data was analyzed using descriptive statistics method. The analyzed data from the questionnaire was summarized and presented in terms percentages, frequency distribution tables and bar graphs by use of computer software known as Statistical Package for Social Science (SPSS). The study found out that physical environment effects, company's policy and guidelines on CSR, Stakeholder's values, profitability and the ethical practices influenced CSR programme implementation among the commercial banks in Kenya. Therefore CSR should be embraced by organizations because it is not only philanthropic but also have other benefit which includes; CSR is profitable to the organization, CSR creates customer royalty and finally CSR improves corporate image.
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    Organizational resources and performance of mobile phone companies in Kenya.
    (Kenyatta University, 2015-11) Njoroge, Jane Gakenia
    A firm‟s performance is a function of how well managers build the organizations around the resources and capabilities within their reach. Resource Based View regards a firm‟s specific resources as the fundamental source of superior performance. Resources must be valuable, rare, inimitable, and lack of substitutes to give competitive advantage and hence superior performance. Empirical studies indicate that the mobile phone companies have been dominated by one player for the last six years. Despite strategies and effort of other players such as lowering tariffs, coming up with cheaper money transfer, other attractive offers like free calls and messages, they have not managed to get a competitive edge leading to one company continuing to dominate the market. For this reason, homogeneity in performance for the companies operating in similar competitive conditions and industrial environment has not been explained. This study examined the effect of organizational resources on performance of mobile phone companies in Kenya. The specific objectives of the study included; determining how human capital affect performance in mobile phone companies, establishing how technology competencies affect performance in mobile phone companies, assessing the moderating effect of environmental factors on the relationship between organizational resources and performance of mobile phone companies in Kenya and to assess the mediating effect of competitive advantage on the relationship between organizational resources and performance of mobile phone companies in Kenya.To achieve the objectives, the study used a combination of explanatory design and descriptive survey research design, specifically cross sectional design. The target population consisted of 381 respondents and the sample size was 170 respondents from the four mobile phone companies in Kenya. The research adopted stratified random sampling technique. The study used mainly primary data which was collected using self-administered questionnaires. Reliability of the instrument was tested using cronbach‟s alpha reliability coefficient of 0.7 which was considered acceptable, hence the instrument was reliable. Data was analyzed using descriptive and inferential statistics. Descriptive statistics was used to summarize data while inferential statistics, specifically multiple linear regression was used to test hypotheses. The analysis used stata statistical package version 11.0 to aid data analysis. The results were presented using tables. The findings indicated that human capital had a positive significant effect on performance of mobile phone companies. Technology was found to be significant in explaining the variation of performance of mobile phone companies. Competitive advantage had a partial mediating effect on the influence of organizational resources on performance. Environmental factor had a moderating effect on the influence of organizational resources on performance. The study recommends that human capital is a key player in establishing performance therefore, managers should introduce more training to improve human capital skills. The study concluded that there is need for the companies to invest more in modern technology to cope with the changes that are necessary to enhance performance. Finally, the study recommended that further research be done by replicating the same study in other companies or industries like banks.