Effects of organizational resources, competitive advantage on firm's performance of mobile phone industry in Kenya
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Date
2014-11-03
Authors
Njoroge, Jane Gakenia
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Firm's performance is a function of how well managers build their organizations around
resources and capabilities at their reach. Resource based view emphasizes on firm's specific
resources and capabilities as fundamentals sources of sustainable competitive advantage
which results to advanced performance. Resources and capabilities must be valuable, rare,
inimitable, and lack substitutes to generate sustainability of competitive advantage.
Literature reveals that the mobile phone industry has had monopoly in market leadership in
terms of market share and profitability for the last six years. These leaves the question of
what is the market leader doing that other players in the industry are not able to do. The
study will examine the effects of organizational resources, competitive advantage and
performance of mobile phone industry in Kenyan perspective. The specific objectives of the
study will include; determine how human capital affect firm's performance in mobile phone
industry, to ascertain how technology competencies affect firm's performance in mobile
phone industry, to access the moderating effects of environmental factors on relationship
between organizational resources and firm's performance of mobile phone industry in Kenya
and to access the mediating effects of CA on relationship between organizational resources
and firm's performance of mobile phone industry in Kenya. To achieve the objectives, the
study will use explanatory and descriptive research design which will be cross sectional in
nature. The target population will consist of 381with a sample size of 170 respondents from
management employees of the four mobile phone network providers in Kenya. The research
will adopt stratified random sampling technique. The study will use primary data which will
be collected using self-administered questionnaires as tools of data collection. Content and
construct validity of the instruments will be tested. Reliability of the instrument will be
tested using cronbach's alpha reliability coefficient of 0.7 which will be considered
acceptable. Data will be analyzed using descriptive and inferential statistics. Descriptive
statistics will include percentages, frequencies, means, and standard deviations while
inferential statistics will include regression analysis. The analysis will use statistical package
for social science (SPSS). The results will be presented using tables.