Factors Influencing Corporate Social Responsibility Programmes Among the Commercial Banks in kenya.
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Date
2014-06-30
Authors
Njoroge, Jane Gakenia
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Abstract
Corporate Social Responsibility is a recent development in business which is defined as
company's voluntary contribution to the society and environment which goes beyond
production of goods and services. Today it is important that each business should balance
objectives without allowing any conflict to arise between the business and the society at
large. The study investigated on factors influencing Corporate Social Responsibility
programmes implementation among the commercial banks in Kenya. Currently there are
44 commercial banks in Kenya as per the Central Bank of Kenya 2011. From 2005 to
date commercial banks are actively engaging themselves in the CSR Programmes and
this leaves some questions like what is in CSR for banks unanswered therefore the study,
sought to find out what was influencing CSR programmes among the commercial banks
in Kenya. The objectives of the study included; finding out influence of physical
environmental effects on CSR programme, determining the influence of the stakeholder's
values on CSR programme, establishing the influence of the company's policy guidelines
and regulations on CSR programme, finding out how ethical practices influenced CSR
programme and determining how profitability influenced CSR programm among the
commercial banks in Kenya. The research used descriptive research design. It was
relevant because it report way the things are at the present. The target population was
from the 44 commercial banks as per the Central bank of Kenya. The researcher
purposively sampled 7 commercial banks with 35 branches and more and the remaining
37 were randomly sampled. Sampling was done according to Mulusa (1990) who
suggested that 30% of the target population is representative enough to generalize
characteristic being investigated. The respondents comprised of 18 commercial banks
with 1 CSR manager and 1 CSR officer from each bank giving a total sample size of 36
respondents. The research made use of self- administered questionnaires as a tool of data
collection instrument. Data was analyzed using descriptive statistics method. The
analyzed data from the questionnaire was summarized and presented in terms
percentages, frequency distribution tables and bar graphs by use of computer software
known as Statistical Package for Social Science (SPSS). The study found out that
physical environment effects, company's policy and guidelines on CSR, Stakeholder's
values, profitability and the ethical practices influenced CSR programme
implementation among the commercial banks in Kenya. Therefore CSR should be
embraced by organizations because it is not only philanthropic but also have other benefit
which includes; CSR is profitable to the organization, CSR creates customer royalty and
finally CSR improves corporate image.
Description
Department of Business Administration, 51p 2011