Browsing by Author "Murigi, Elishiba"

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    Competitive Strategies and Performance of Selected Insurance Companies in Nairobi City County, Kenya
    (International Journal ofManagement and Commerce innovations, 2025-07-16) Mwangi, Margaret Gathoni; Murigi, Elishiba
    In 2018, there was a KES 6.3 billion loss in net profit for the Kenyan insurance sector. Therefore, this study attempts to look into the effect of competitive strategies on selected insurance firms’ performances of within City County of Nairobi, Kenya. Particularly, it sought to find out what effect differentiation, market focus, innovation strategies as well as cost leadership has on selected insurance firms’ performance in Nairobi, Kenya. Theories which provided the background in this study were Resource Dependency theory, Dynamic Capabilities theory and Resource-Based View theory. 194 management-level workers from the four insurance companies with headquarters located in Nairobi County, Kenya, served as the target demography. The 135 responders from the target population were specifically selected by utilizing the stratified random sampling method. A questionnaire that is well structured was the means by which primary quantitative data was obtained. Using a descriptive research approach and an insurance company document examination yielded secondary data. Findings disclosed that cost leadership insignificantly and positively affected these selected insurance companies’ performances. Pertaining to the effect, the regression findings discovered that differentiation strategy has an insignificant positive effect on performance. The regression output demonstrated that market focus strategy has an insignificant effect that is positive on performance. The regression findings unfolded that innovative strategy has a significant effect that is positive on the selected insurance companies’ performance in Nairobi City County, Kenya. The study recommends that insurance companies should focus on developing robust operational efficiency strategies. This could involve investing in digital transformation to streamline processes, improve customer service through technology-enabled platforms, and enhance data analytics capabilities to better understand market trends and customer needs. By shifting focus towards operational excellence and technological innovation, these companies can potentially improve their overall performance more effectively than relying solely on cost leadership strategies.
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    Data-Driven Marketing Strategy and Loyalty of Online Food and Grocery Customers in Nairobi City County Kenya
    (Journal of Applied Humanities and Social Sciences, 2025-11-20) Nyakado, Job Ochieng; Maina, Samuel; Murigi, Elishiba
    his study assessed the influence of data-driven marketing strategies and customer loyalty on online food and grocery in Nairobi city county Kenya. The analysis established a statistically significant and positive relationship between the use of data-driven Marketing strategies and customer loyalty. Findings demonstrated that a unit increase in the application of such strategies leads to an estimated 0.384-unit rise in customer loyalty. As a result, the null hypothesis (H₀) was rejected, supporting the assertion that data-driven marketing has a meaningful influence on fostering loyalty. The study concluded that leveraging data-driven marketing enhances customer experiences through personalized communication, predictive engagement, and timely feedback mechanisms, thereby strengthening long-term consumer relationships. These insights carry important policy implications for regulators and industry stakeholders. Specifically, there is a need to integrate into the existing data protection policies an ethical framework to guide how to collects, processes, and utilizes customer data; ensuring transparency, accountability, and fairness. This is an extract from a PhD study on artificial intelligence-led marketing strategies and Loyalty of Online food and grocery customers in Nairobi City County, Kenya.
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    The Effect of Service Quality on the Performance of Women Enterprise Fund in Kisumu, Kenya
    (International Academic Journals, 2020) Swagi, Khauya Pauline; Murigi, Elishiba
    Access to finance by women is very fundamental in ensuring they create sustainable enterprises and meaningfully contribute to economic growth of the country. This study aimed to assess service quality and the performance of the Women Enterprise Fund, in Kisumu County, one of the programs implemented by the government of Kenya to empower women economically through enabling their access to affordable credit. The objectives of the study were to assess the effects of two variables of service quality, namely; reliability and empathy on the performance of Women Enterprise Fund in Kisumu. The study used descriptive survey research design while the target population of the study comprised of women groups and women entrepreneurs funded by the Women Enterprise Fund. The study adopted the balance score card, SERVQUAL and SERVPERF as theoretical guides in the measurement of the variables. Random sampling technique was adopted to select a sample size of the study from a known population list. Further, a semi-structured questionnaire will used to collect data which was analysed using both descriptive and inferential statistics. The findings were presented on frequency distribution tables. The SERVPERF model is an important tool in understanding the applicability of service quality in the financial services industry and this includes government affirmative action funds like WEF. WEF needs to pay attention to all the four service quality management practices in its strategic outlook since this study has revealed that each had a significant association to the perception of service quality and a positive influence on performance. The study shows that all the service quality variables had significant correlation with the dependent variable of performance and any positive increase in each, improved performance. It is thus concluded that WEF should seek to employ service quality strategies similar to those in commercial banks and financial intermediaries in order to ensure effective service delivery to their customers. The main objective of this study was to examine the effect of service quality on Performance of Women Enterprise Fund in Kisumu County. This study utilizes a tool for the measurement of service quality and assesses the relationship between perceived service quality and how it influences WEF customer’s performance. From this and various other studies, SERVPERF appears to be a consistent and reliable scale to measure financial intermediary service quality, and has a useful diagnostic role to play in assessing and monitoring service quality in these institutions whether in the public or private sector.
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    Information Communication Technology Strategic Drivers and Performance of State Corporations in Kenya
    (Strategic Journals, 2025-10) Chesaina, Lawrence Kale; Murigi, Elishiba
    Information and Communication Technology (ICT) encompass the automation of processes, control systems, and information generation through the use of computers, telecommunications, software, and related devices. In Kenya, state corporations are instrumental in promoting economic growth, delivering essential services, and managing key sectors such as energy, agriculture, tourism, and education. However, many of these corporations struggle with outdated systems, inefficiencies, and weak ICT integration, which hinder their operational performance. This study examined the influence of selected ICT strategic drivers namely ICT governance, ICT technical expertise, ICT investment, and the relative advantage of ICT adoption on the performance of state corporations in Kenya. Guided by Agency Theory, Human Capital Theory, and the Resource-Based View, the study adopted a descriptive research design and quantitative approach. The target population comprised 204 state corporations, with a sample size of 66 institutions selected through stratified random sampling. Data were collected using structured questionnaires and analyzed using SPSS to generate both descriptive and inferential statistics, including correlation and regression analyses. The findings indicated that ICT governance and technical expertise did not significantly affect performance, whereas ICT investment and the relative advantage of ICT adoption had a positive and significant influence. The study recommended strengthening ICT governance frameworks for accountability, investing strategically in ICT infrastructure, enhancing staff competencies through continuous training, and embedding ICT adoption into corporate strategies supported by effective change management to achieve improved performance, efficiency, and long-term sustainability
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    Performance of Large Tea Firms in Rift Valley region, Kenya: Does Contextual Ambidexterity Matter?
    (International Journal of Education and Research, 2025-07) Rere, Joyce Chepkoech; Muchemi, Anne; Murigi, Elishiba
    In Kenya tea firms play a crucial function in the economy of the country, noticeably contributing to foreign exchange earnings and general agricultural gross domestic product. Despite this tea firms have been performing poorly, indicated by low efficiency, reduced tea quality, low market share and low profitability. Thus, this research sought to examine the effect of contextual ambidexterity on performance of large tea firms in selected Counties in Rift Valley region, Kenya. The study was based on dynamic capabilities theory, positivism research paradigm and explanatory research design were utilized in this research. The unit of analysis and observation comprised of large tea firms and heads of departments. A semi structured questionnaire was used to collect qualitative and quantitative data from 217 heads of departments in 31 large tea firms using a census survey. The reliability and validity of the study instrument were verified and to enhance the response rate, dropand-pick later method was used to administer the research instrument. The study was characterized by a response rate of 93.5 percent. Quantitative data were analyzed using descriptive and inferential statistics while qualitative analysed using content analysis. Diagnostic tests were executed to make sure the outcomes of linear regression analysis were dependable. Each test were contingent on 95 percent level of confidence. Tables and figures were used to present data analysis results. The study found out that contextual ambidexterity has a negative effect on firm performance. Results of the research will be of importance to tea firms and contribute to new evidence foundation that is bound to widen the contextual understanding of contextual ambidexterity.
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    Stakeholder Management Strategies and Its Influence on Performance of Telecommunication Firms in Kenya
    (IJECM, 2023-07) Simiyu, Priscillah K.; Murigi, Elishiba
    The purpose of this study was to assess stakeholder management strategies and how they affect the performance of telecommunication companies in Kenya. This is because of the telecommunications sector`s significance in communication, GDP contribution, monetary possibilities thru cellular cash agents, facilitating monetary activities, and facilitating the availability of cellular cash and net services. This study’s precise objective was to assess the outcome brought by use of defensive strategy on the performance of Kenyan telecommunications firms. Stakeholder theory was used as study theories with an explanatory research design. Employees of Safaricom Kenya Limited, Airtel Kenya Limited, and Telkom Kenya were the chosen target populations in the Nairobi Region. There were a total of 209 respondents with a sample 137 respondents obtained by cluster sampling and simple random sampling. Questionnaires were used to collect data. To examine quantitative data, descriptive records which include percentages, frequencies, mean, and widespread deviation was used. Multiple regression model was used to check the connection among variables and their affect on one another. The study findings indicated that defensive strategy (β = 0.263; p<0.05) was a significant factor that influence performance of telecommunication companies in Kenya. It was therefore concluded that there is a significant relationship between stakeholder management strategies and the performance of telecommunication companies. The study recommends that the government should come up with a policy requiring firms to means of monitoring the situation and do not maintain status quo in order to improve performance. Telecommunications companies should make sure that their strategies are regularly monitored to improve performance, that they develop training programs with their stakeholders to improve the quality of their products, that they work cautiously together, that they follow influence rules, that they concentrate on the transaction process and support relationships with their stakeholders, and that they take stakeholder involvement into consideration to improve operational performance.
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    Strategic Implementation and Organizational Performance of Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2024-02-21) Mwangi, Roseanne Wambui; Murigi, Elishiba
    This study sought to establish the influence of strategic implementation on organizational performance of Deposit Taking SACCOs in Nairobi City County, Kenya. The specific objectives of the study were to determine the influence of strategic competence, strategic direction, organization structure and strategic communication on organizational performance of Deposit Taking SACCOs in Nairobi City County. The study was grounded on several theories including Resource Based View theory, Game theory, General systems theory, and Contingency Theory. The study employed a descriptive research design. The target population was the 42 Deposit Taking SACCOs in Nairobi City County. There were 272 management (top, and middle) staffs working in the head offices of the DT-SACCOs. This research used both convenient and stratified random sampling. From the population of 272, a sample of 30% was selected. This generated a sample of 81 respondents. This study mainly relied on primary data collected using a semi-structured questionnaire. The pilot study was conducted using eight (8) respondents drawn from SACCOs in Machakos County. Machakos County was selected due to its convenience and suitability to portray the characteristics of the target population. Internal consistency method was tested using Cronbach’s Alpha test while validity was ensured by seeking lecturer’s opinions on the face validity of the research instrument. The researcher administered the survey questionnaires to the staff in DT- SACCOs in Nairobi City County. The data gathered was entered, cleaned, and analyzed using SPSS (Version 25). Descriptive analysis included frequencies, percentages, means and standard deviations. Multiple linear regression model was used to measure the relationship between the study variables. Tables were used to summarize responses for further analysis and facilitate comparison. The study found that strategic competence affects the performance of DT- SACCOs to a moderate extent. Technical knowledge, roles and task involvement, technological knowledge and job training influences the performance of DT SACCOs to great extents. The study found that strategic direction influences the performance of DT- SACCOs to a great extent. Mission, vision, planning and execution and that goals and objectives play great roles on the performance of the DT SACCOs. From the study, organizational structure influences the performance of DT SACCOs to a great extent. Task allocation and coordination, chain of command, teamwork and strategic communication were found to affect the performance of DT SACCOs to great extents. The study found that strategic communication influences the performance of DT SACCOs to a moderate extent. The study concludes that strategic competences, strategic direction, organizational structures and strategic communication have great influence on the performance of DT-SACCOs.
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    Strategic Implementation andOrganizational Performance of Deposit Taking Savings and Credit Cooperative Societies in Nairobi City County, Kenya
    (IJCAB, 2024-02) Mwangi, Roseanne Wambui; Murigi, Elishiba
    Thisstudy soughtto establish the influence of strategic implementation on organizationalperformance of Deposit Taking SACCOs in Nairobi City County, Kenya. The specific objectives of the study wereto determine the influence of strategic competence, strategic direction, organization structure andstrategic communication on organizational performanceof Deposit Taking SACCOs in Nairobi City County. Thestudy was grounded on several theories including Resource Based View theory, Game theory, General systemstheory, and Contingency Theory. Thestudy employeda descriptive research design. The target population wasthe 42 Deposit Taking SACCOs in Nairobi City County. There were 272 management (top, and middle) staffs working in the head offices of the DT-SACCOs. This research usedboth convenient and stratified random sampling. From the population of 272,a sample of 30% wasselected. This generateda sample of 81 respondents. This study mainly reliedon primary data collected using a semi-structured questionnaire.The pilotstudy was conducted using eight (8) respondents drawn from SACCOs in Machakos County. Machakos County was selected due to its convenience and suitability to portray the characteristics of the target population.Internal consistency method wastested using Cronbach’s Alpha test while validity wasensuredby seeking lecturer’s opinions on the face validity of the research instrument. The researcher administeredthe survey questionnaires to the staff in DT-SACCOs in Nairobi City County. The data gathered wasentered, cleaned,and analyzed using SPSS (Version 25). Descriptive analysis includedfrequencies, percentages, means and standard deviations. Multiple linear regression model wasusedto measure the relationship between the studyvariables. Tables wereused to summarize responses for further analysis and facilitate comparison.The study foundthat strategic competence affects the performance of DT-SACCOs to a moderate extent. Technical knowledge, roles and task involvement, technological knowledgeand job training influences the performance of DT SACCOs to great extents.The study found that strategic direction influences the performance of DT-SACCOs to a great extent. Mission, vision, planning and execution and that goals and objectives play great roleson the performance of the DT-SACCOs.From the study, organizational structure influences the performance of DT-SACCOs to a great extent. Task allocation and coordination, chain of command, teamwork and strategic communication were found to affect theperformance of DT SACCOs to great extents.The study found that strategic communication influencesthe performance of DT-SACCOsto a moderate extent. The study concludes that strategic competences, strategic direction, organizational structures and strategic communication havegreat influence on the performance of DT-SACCOs.