Stakeholder Management Strategies and Its Influence on Performance of Telecommunication Firms in Kenya
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Date
2023-07
Journal Title
Journal ISSN
Volume Title
Publisher
IJECM
Abstract
The purpose of this study was to assess stakeholder management strategies and how they
affect the performance of telecommunication companies in Kenya. This is because of the
telecommunications sector`s significance in communication, GDP contribution, monetary
possibilities thru cellular cash agents, facilitating monetary activities, and facilitating the
availability of cellular cash and net services. This study’s precise objective was to assess the
outcome brought by use of defensive strategy on the performance of Kenyan
telecommunications firms. Stakeholder theory was used as study theories with an explanatory
research design. Employees of Safaricom Kenya Limited, Airtel Kenya Limited, and Telkom
Kenya were the chosen target populations in the Nairobi Region. There were a total of 209
respondents with a sample 137 respondents obtained by cluster sampling and simple random
sampling. Questionnaires were used to collect data. To examine quantitative data, descriptive
records which include percentages, frequencies, mean, and widespread deviation was used.
Multiple regression model was used to check the connection among variables and their affect
on one another. The study findings indicated that defensive strategy (β = 0.263; p<0.05) was a
significant factor that influence performance of telecommunication companies in Kenya. It was
therefore concluded that there is a significant relationship between stakeholder management
strategies and the performance of telecommunication companies. The study recommends that the government should come up with a policy requiring firms to means of monitoring the
situation and do not maintain status quo in order to improve performance. Telecommunications
companies should make sure that their strategies are regularly monitored to improve
performance, that they develop training programs with their stakeholders to improve the quality
of their products, that they work cautiously together, that they follow influence rules, that they
concentrate on the transaction process and support relationships with their stakeholders, and
that they take stakeholder involvement into consideration to improve operational performance.
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