(Taylor & Francis, 2015) Ayieko, M. O. D.; Bett, E. K.; Kabuage, L. W.
Indigenous chickens are important in Kenya for food security, income
generation, employment and improved livelihoods. However, despite
these benefits producers are constrained from participating in the
high value markets. A purposive multi-stage sampling was used to
sample 130 households from Makueni County. The data were
collected using a structured questionnaire, key informant interviews
and focus group discussions. These data were then analysed using
descriptive statistics and a probit econometric model. The decision
to participate in the indigenous chicken high value market was
influenced by the education level of the household head, processing,
the age of the household head, group membership, the flock size
and region. Therefore, it is recommended to form farmer groups for
increased productivity, collective marketing and enhanced value
addition.