An Empirical Investigation of the Role of Corporate Communication on Organization Performance in the Context of Equity Bank Limited in Nairobi City County, Kenya

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dc.contributor.authorKimathi, Emily K.
dc.contributor.authorKinyua, Godfrey Muigai
dc.date.accessioned2021-06-18T09:26:50Z
dc.date.available2021-06-18T09:26:50Z
dc.date.issued2021
dc.descriptionAn Article Published in International Journal of Innovative Research and Advanced Studiesen_US
dc.description.abstractThe study sought to investigate the role of corporate communication on performance of Equity Bank limited in Nairobi City County, Kenya. Corporate communication was measured in terms of staff communication, shareholder’s communication, and communication to the general public. However, organization performance was operationalized as customer satisfaction, market share, and product leadership. This research adopted explanatory and cross-sectional research design. This study targeted a population of 130 employees encompassing senior level management, middle-level management, and functional-level management. Proportionate stratified random sampling technique was applied to sample 65 staff as the target population. The research instrument used in this study was structured questionnaires which collected quantitative data. Moreover, secondary information was retrieved from published records for validation of the collected primary data. Descriptive statistics were used in analyzing quantitative data by use of SPSS version 22 and results were presented in the form of sample mean and sample standard deviations. Simple linear regression analysis was performed to ascertain the level of association between the predictor and the response variable. The study demonstrated that corporate communication has a positive effect on performance of Equity Bank limited in Nairobi City County. The study recommended the manager in-charge of corporate communication should develop a policy framework that would provide guidelines as well as strengthen flow of information amongst stakeholders. This policy framework should seek to entrench activities that promote effectiveness in the transmission of information to support the sound functioning of the various units within Equity Bank limited.en_US
dc.identifier.issn2394-4404
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/22382
dc.language.isoenen_US
dc.publisherInternational Journal of Innovative Research and Advanced Studiesen_US
dc.subjectChange Managementen_US
dc.subjectCorporate Communicationen_US
dc.subjectOrganization Performanceen_US
dc.titleAn Empirical Investigation of the Role of Corporate Communication on Organization Performance in the Context of Equity Bank Limited in Nairobi City County, Kenyaen_US
dc.typeArticleen_US
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