The Mediating Role of Entreprenuarial Orientation on the Relationship between First Mover Strategy and Performance of Selected Telecommunication Application Service Firms in Kenya

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dc.contributor.authorNgugi, Rahab
dc.contributor.authorMuchemi, Ann
dc.contributor.authorMaina, Samuel
dc.date.accessioned2023-06-14T09:55:47Z
dc.date.available2023-06-14T09:55:47Z
dc.date.issued2022-02
dc.descriptionresearch articleen_US
dc.description.abstractIn today’s world, economic development is promoted through modern telecommunication facilities that ensure rapid transmission of information. Rapid advancement and expansion of network infrastructure and internet technologies has led to growth of telecommunication application service firms. However dynamics in the telecommunication sector is rapidly changing as a result application service firms are experiencing declining performance. Rapid growth in the sector has increased competition leading to loss of customers, firm reputation and declining profitability. Developing a strategy that can cope in a chaotic environment is very critical for application service firms. The first mover strategy is a phenomenon adopted by first movers where competitive advantage can be created and sustained. Entrepreneurial orientation enhances the ability of first movers to discover and exploit opportunities that emerge in a changing environment. This study sought to investigate first mover strategy and performance of selected telecommunication application service firms in Kenya and the mediating role of entrepreneurial orientation. The study was grounded on the game theory, goal setting theory and entrepreneurial orientation theory. The target population was 21 selected application service firms. Primary data was collected using semi-structured questionnaires, while secondary data was collected from Communication Authority (CA). Descriptive and inferential statistics were used to analyze quantitative data. Hypotheses testing was conducted at 5% level of significance using P-value to assess significance. The study findings revealed that the indicators of first mover strategy which included barrier to entry strategy, quality improvement strategy and niche market penetration strategy have a positive and significant effect on performance. In additionally, entrepreneurial orientation partially mediates the relationship between first mover strategy and performance. Therefore firms in the sector should consider to adopt and leverage on first mover strategy to improve on firm performance.en_US
dc.identifier.citationRahab, N., Ann, M., & Samuel, M. (2022). The Mediating Role of Entreprenuarial Orientation on the Relationship Between First Mover Strategy and Performance of Selected Telecommunication Application Service Firms in Kenya.en_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/25816
dc.language.isoenen_US
dc.subjectFirst Mover Strategyen_US
dc.subjectBarrier to Entry Strategyen_US
dc.subjectQuality Improvement Strategyen_US
dc.subjectMass Market Strategyen_US
dc.subjectNiche Market Penetration Strategyen_US
dc.subjectEntrepreneurial Orientationen_US
dc.subjectFirm Performanceen_US
dc.subjectTelecommunication Application Service Firmsen_US
dc.titleThe Mediating Role of Entreprenuarial Orientation on the Relationship between First Mover Strategy and Performance of Selected Telecommunication Application Service Firms in Kenyaen_US
dc.typeArticleen_US
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