Analysis of indigenous chicken marketing participation decisions: the case of producers from Makueni County, Kenya.

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dc.contributor.authorAyieko, M. O. D.
dc.contributor.authorBett, E. K.
dc.contributor.authorKabuage, L. W.
dc.date.accessioned2016-02-12T08:25:00Z
dc.date.available2016-02-12T08:25:00Z
dc.date.issued2015
dc.descriptionhttp://dx.doi.org/10.1080/00128325.2015.1040643en_US
dc.description.abstractIndigenous chickens are important in Kenya for food security, income generation, employment and improved livelihoods. However, despite these benefits producers are constrained from participating in the high value markets. A purposive multi-stage sampling was used to sample 130 households from Makueni County. The data were collected using a structured questionnaire, key informant interviews and focus group discussions. These data were then analysed using descriptive statistics and a probit econometric model. The decision to participate in the indigenous chicken high value market was influenced by the education level of the household head, processing, the age of the household head, group membership, the flock size and region. Therefore, it is recommended to form farmer groups for increased productivity, collective marketing and enhanced value addition.en_US
dc.identifier.citationEast African Agricultural and Forestry Journal, 2015 Vol. 81, No. 1, 12–17 http://dx.doi.org/10.1080/00128325.2015.1040643en_US
dc.identifier.issn00128325
dc.identifier.issn2313450X
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/14153
dc.language.isoenen_US
dc.publisherTaylor & Francisen_US
dc.subjectKenyaen_US
dc.subjectMakueni Countyen_US
dc.subjectProducersen_US
dc.subjectIndigenous chickensen_US
dc.subjectMarketing participation decisionsen_US
dc.subjectAnalysisen_US
dc.titleAnalysis of indigenous chicken marketing participation decisions: the case of producers from Makueni County, Kenya.en_US
dc.typeArticleen_US
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