Analysis of Gender Difference on Entrepreneurial Self-Efficacy in Kenya: Case of Small and Medium Entrepreneurs in Githurai Trading Center, Nairobi
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Date
2005
Authors
Nanjala, Mola B.
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Proceeding on the basis of performance differences between male and female owned
enterprises, the research analyzed the gender difference on entrepreueurial self-efficacy
among Small and Medium Entrepreneurs at Githurai Trading Center, Nairobi Kenya.
Descriptive survey design was adopted using structured questionnaires that were
administered to a sample size of 150 respondents. Descriptive statistics and chi-square
statistical analysis methods used .
Data from research indicate that men report significantly higher levels of entrepreneurial
self-efficacy than women. The factors that determine gender differences on
entrepreneurial self-efficacy among Small and Medium Entrepreneurs included believe in
accomplishing difficult tasks; believe in obtaining important outcomes; believe in success,
overcoming of challenges and confidence in effective performance in different tasks.
Findings show that variances in entrepreneur's competences reflect on gender differences
in entrepreneurial self-efficacy. Findings also imply that that entrepreneurial self-efficacy
explain the performance differences between male and female-owned firms as males who
believe they can obtain important business outcomes also recorded higher growth margin
than their female counterparts.
Since self-efficacy is closely related to self-beliefs about personal capabilities and the to
be motivated to act, entrepreneurs must perceive themselves as capable and have the
positive attitude to succeed, female entrepreneurs are recommended to focus on
improving their self-belief; belief in ability to influence achievement of goals, which are
important achievement of enhanced entrepreneurship actions. Variations in marketing
and management competences between males and females calls for the female
entrepreneurs to ado~ strategic business skills improvement programs
Description
Research Project Report Submitted In Partial Fulfillment of the Requirements of the Degree of Master of Business Administration Kenyatta University, July 2005