Effects of Distribution Strategy on MSP Intermediary Organisations’ Performance in Nairobi County, Kenya
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Date
2015
Authors
Karanja, Stanley Chege
Muathe, Stephen M. A.
Kuria, Thuo J.
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Supply Chain Management Systems
Abstract
This study sought to determine the effect of the Distribution Strategy on the performance of MSP intermediary organisations. It is imperative to note that
there has been a high recognition of the role played by the telecommunication sector towards Kenya’s economic growth and has multiplier effects on
other aspects. This has underscored its importance in the country’s development agenda. However, it still remains validly appreciated that there exist
intermediary organisations in the same fast-growing telecommunication sector whose contribution in this acclaimed progress is little appreciated. Thus, the
MSP intermediary organisations must implement the appropriate distribution strategies that will enable them deliver their own objectives and those of their
parent organisations. The study employed a descripto-explanatory cross-sectional survey research design and collected primary data from 219 respondents
from a target population of 397. This study established that choice of distribution strategy contributed significantly to the MSP Intermediary organisations’
performance. The study recommends that the sales manager need to lobby its management to invest in more people and an ICT system that will enable
tracing, tracking and trending of performance of each salesperson and route to ensure adequate coverage of the territory. In addition, sales managers need
to lobby the management to approve a performance compensation plan and bonus/incentive scheme that will motivate the salesperson to ensure efficient
routing of the customers thus improved performance of the MSP intermediary organisation.
Description
Research Article
Keywords
Mobile Service Providers, Intermediary Organisations Performance, Distribution Strategy, Theory of Channel Power and Conflict
Citation
Journal of Supply Chain Management Systems Volume 4 Issue 1 & 2 January & April 2015