Antecedents to Kenyan Coast Hotels’ Purchases of Agricultural Products
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Date
2011
Authors
Mshenga, Patience M.
Richardson, Robert B.
Njehia, Bernard K.
Birachi, Eliud A.
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Hospitality and Tourism Systems
Abstract
The paper investigated tourism and agriculture linkages by determining the local agricultural products purchased by hotels, purchase considerations and antecedents to purchase of agricultural products. The study was conducted in Coastal Kenya which is a major tourist destination. A census survey of the hotels was undertaken. Data were analyzed through descriptive statistics and logit model. The results indicate that the local agricultural products purchased by hotels were eggs, meat, chicken, fish, vegetables, fruits and milk. The purchase considerations were price, quality and supply reliability. Age of the hotel, bed capacity and number of employees influenced the proportion of local agricultural products purchased by the hotels. The results have implications for enhancing tourism and agriculture linkages to improve rural livelihoods.
Description
A research article published in International Journal of Hospitality and Tourism Systems
Keywords
Tourism and agriculture linkages, Purchases of Agricultural Products
Citation
Richardson, R. B., Njehia, B. K., & Birachi, E. A. (2011). Antecedents to Kenyan Coast Hotels' Purchases of Agricultural Products. International Journal of Hospitality and Tourism Systems, 4(2), 12.