Strategic Management Practices and Performance of Three Star Hotels in Nairobi City County, Kenya
Loading...
Date
2019
Authors
Ndung’u, Njoki
Kavinda, Lucy
Journal Title
Journal ISSN
Volume Title
Publisher
International Academic Journals
Abstract
The strategic management plays a key role
in tableting and assuring appropriateness
of the strategic themes. The research aimed at
determining the role of strategic management
activities on hotels performance in Nairobi
City. In accomplishing the research key
objectives are to be valued which include
establishing the influence of strategic
planning, formulation , implementation and
monition and evaluation on the growth of
the country’s hotel sector. In enhancing
the research’s objectives are the theories
such as knowledge based model,
organizational theory and resource based
approach. The research utilized descriptive
research design with key target pollution
being 250 employees across the 25 three
start hotels in the city county. The research
adopted 30% sample selected via
stratified random sampling. In collecting the
research data , semi-structured
questionnaires are to be used among the
major respondents who were both from
administration, strategy , human resource
and finance departments. The research
conducted a pilot study to help in validating
the research instruments. The research’s
quantitative data was gathered v= and
analyzed through descriptive statistics by
the use of SPSS and be presented via
means , frequencies , standard deviation and
means. It’s important that the research is to
be of great significance to the hotel sector
as they will understand the efficiency of
strategic management in relation to its
performance. The study concluded that
strategic management practices employed by
three star hotels in Nairobi City County
positively and significantly influenced their
performance. The study concluded that the
hotels significantly embraced strategic
planning through their vision, mission,
management, communication strategies and
use of analytical instruments which enhanced
their performance and supporting their goals.
The study concluded that the firms embraced
strategy formulation to a significant extent
through proper selection of strategy
approaches based on risks and results
expected and also selecting strategies that are
in line with organization mission and vision,
based on past experiences and research to
reduce chances of failure. It was further
concluded that the firms embraced strategy
implementation by ensuring the strategies
have been implemented as planned, within
budget, time schedule, engaging
management and modern technology. The
study concluded that the firms to a significant
extent have embraced M&E as a strategic
management practice through use of
performance-based monitoring program,
feedback mechanism and making
adjustments based on the feedback. The study
recommends that the three star hotels need to
improve their strategy formulation strategies
with proper planning, involvement of major
stakeholders and due diligence before
implementation. The study recommends
further that the firms need to enhance
continuous and consistent monitoring and
evaluation to ensure proper strategy
implementation. The management need to
ensure M&E feedback is integrated into the
strategic management process.
Description
A research article published in International Academic Journal of Human Resource and Business Administration
Keywords
Strategic management practices, performance, three star hotels, Nairobi City County, Kenya
Citation
Ndung’u, N. & Kavinda, L. (2019). Strategic management practices and performance of three star hotels in Nairobi City County, Kenya. International Academic Journal of Human Resource and Business Administration, 3(7), 590-604