An Analysis of How the Pricing Instrument Policies Affect the Performance of Transport Services in Nairobi Metropolitan
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Date
2023
Authors
Gathungu, Cynthia Mugure
Njoroge, Jane
Journal Title
Journal ISSN
Volume Title
Publisher
JIBM
Abstract
Transport services contribution to the Kenyan economy is widely acknowledged, they cut across all sectors of
the economy and provide many employment opportunities and generate widespread economic benefits.
Considering the immense contribution of transport in economic growth, a reduction in transport cost is
expected to spur economic growth and create a favorable business environment for Small and Medium
enterprises. This study investigated how the Pricing instrument policies affect the performance of transport
services in Nairobi Metropolitan. 384 participants ware sampled and 260 responded amounting to 67.7
percent response rate. Descriptive correlational study design was applied. Multiple regression model showed
that there was a significant relationship between performance of the transport services sector and the policies
implemented by the city management where multiple determinations coefficient of 0.056 displayed that
infrastructure investment policies, price instrument policies and license procedures policies independent
variables lead to 56 percent in performance of transport services in Nairobi Metropolitan Services. These
findings support the fact that policy development and implementation in the transport sector affect the
business organizations operating in the sector. Therefore, policy formulation or development, changes to the
transport sector can only be realized when the policies are implemented appropriately. Therefore, this study
recommended and encouraged effective policy implementation in the NMS and ensure that transportation
services policies are implemented appropriately to make huge difference in the transport business sector.
However, more research is needed using different methodological approaches to quantify the impacts of
policies in the sector on growth and development. Other studies can examine how these policies affected other
organizational outcomes, such as customer satisfaction and stakeholder wealth maximization to improve the
quality of services offered in the transport sector.
Description
Article
Keywords
Pricing Policies, Transport
Citation
Gathungu, C. M.,&Njoroge, J. (2023). An analysis of how the pricing instrument policies affect the performance of transport services in NairobiMetropolitan . Reviewed Journal International of Business Management, 4(1), 30–40