Supply Chain Management and Competitive Advantage of Kenya Power and Lighting Company, Nairobi City County, Kenya
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Date
2023
Authors
Kirwa, Allan
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta university
Abstract
Kenya Power and Lighting Company, a state-owned power company in Nairobi City
County has striven to cut down, increase profits to gain competitive advantage and aims
to analyze the strategic supply chain of Kenya Power and Lighting Company. The
objective is to identify areas for improvement in the company's supply chain and
recommend strategies to enhance its competitive advantage. This study involved
conducting a thorough review of Kenya power and Lighting company’s current supply
chain processes and identifying key issues that negatively impact its competitiveness. Th
general objective of this study will be to investigate the effect of strategic supply chain
management on competitive advantage of Kenya Power and Lighting Company in
Nairobi City County, Kenya. The specific objectives were to establish the effect of
strategic Supply Chain Responsiveness, supply chain integration, customer focus and
supplier partnerships on competitive advantage of Kenya Power's and lighting in Nairobi
county Kenya. The resource-based view was the study's anchor theory, which was
strengthened by value chain theory and competitive advantage theory. A descriptive
research design was used in this study. Employees of selected Kenya Power and Lighting
in specific functional divisions, such as information technology, human resource, finance,
sales and customer service, and marketing, were surveyed using standardized questions.
The study's target population was 1004 people, with a sample size of 100. Stratified
simple random sampling was used in the investigation. Before the questionnaires were
delivered, a pilot study was done with 10% of the respondents. Content, construct, expert
opinion, and pre-testing were all utilized to determine the dependability of instruments.
The questionnaire’s reliability, on the other hand, was evaluated using the Chronbach's
alpha reliability test. SPSS version 26.0 was used to analyze the qualitative data. Data
was presented in tables, graphs and pie-charts. Majority of the respondents indicated that
the level of competitive advantage was moderately used in Kenya power and lighting
company. It was clearly indicated business's advantage over competitors was moderately
as a result of differentiation and cost savings. The KPLC business was capable of
adapting quickly to the rapidly changing environment and was market-sensitive. KPLC
business has informational system that include clients and suppliers, raises knowledge
and competence, and enables participants to broadly access and use information systems
and has spent money on product design. The study results indicated that KPLC has a
policy in place that regulates its business partnership. The findings also indicated that
there was information exchange between suppliers and the company. The results
indicated that at KPLC, strategic firm-supplier integration has been established, and the
company was always open to learning and applying more successful integration
strategies. Based on statistical results the study concluded that strategic supply chain
responsiveness had no significant effect on competitive advantage. Strategic supply chain
partnership, strategic supply chain integration and customer focus had a significant
positive effect on competitive advantage the study recommended that regardless of a
product's quality, a slow or frequently interrupted supply chain may limit a company's
ability to wow clients and save costs. Businesses must create a flexible supply chain,
regardless of whether they handle their own logistics or rely on third-party providers.
Monitoring the response-required elements is the initial stage in developing a responsive
supply chain.
Description
A Project Submitted to the School Of Business, Economics
and Tourism in Partial Fulfilment of the Requirement for
the Award of the Degree of Master of Business
Administration (Strategic Management Option) at Kenyatta
University
Keywords
Supply Chain Management, Kenya Power and Lighting Company, Nairobi City County, Kenya