Stakeholder Management Strategies and Performance of Telecommunication Firms in Kenya.
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Date
2024-04
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Publisher
Kenyatta University
Abstract
Telecommunications firms operate in both rapid-growing and mature markets that are beneath excessive pressure. These modifications offer new possibilities at same time increase competition inside agencies and throughout industries. Thus, this study sought to study the influence of stakeholder management strategies on performance of telecommunication firms in Kenya. This is because of the telecommunications sector`s significance in communication, GDP contribution, monetary possibilities thru cellular cash agents, facilitating monetary activities, and facilitating the availability of cellular cash and net services. This study’s specific objective was to assess the outcome brought by use of defensive strategy, offensive strategy, hold strategy, and swing strategy on the performance of Kenyan telecommunications firms. Stakeholder theory, resource -based theory and balance score card was used as study theories. An explanatory research design was used. Employees of Safaricom Kenya Limited, Airtel Kenya Limited, and Telkom Kenya was the chosen target populations in the Nairobi Region. There was a total of 209 respondents with a sample 137 respondents obtained by cluster sampling and simple random sampling. Questionnaires were used to collect data. The instruments were tested for validity using expert opinions while reliability was tested using the Chronbach’s Alpha reliability test. To examine quantitative data, descriptive records which include percentages, frequencies, mean, and widespread deviation was used. Multiple regression model was used to check the connection among variables and their effect on one another. The study findings indicated that, defensive strategy (β = 0.263; p < 0.05), offensive strategy, (β = .254; p < 0.05), hold strategy, (β = .315; p < 0.05) and swing strategy (β = .128; p < 0.05) were significant factors that influence performance of telecommunication companies in Kenya. It was therefore concluded that there is a significant relationship between stakeholder management strategies and the performance of telecommunication companies. The study recommends that the government should come up with a policy requiring firms to means of monitoring the situation and do not maintain status quo in order to improve performance. Telecommunications companies should make sure that their strategies are regularly monitored to improve performance, that they develop training programs with their stakeholders to improve the quality of their products, that they work cautiously together, that they follow influence rules, that they concentrate on the transaction process and support relationships with their stakeholders, and that they take stakeholder involvement into consideration to improve operational performance.
Description
A Research Project Submitted to the School of Business, Economics and Tourism in Partial Fulfilment of the Requirement for the Award of Degree of Master of Business Administration (Strategic Management) of Kenyatta University, April 2024.
Supervisor
Elishiba Murigi