Socio-cultural and psychological factors influencing clothing selection of kenyan adolescents in Nairobi province

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dc.contributor.advisorTumuti, D.W.
dc.contributor.advisorWahome, L.W.
dc.contributor.authorMigunde, Susan Anyango
dc.date.accessioned2015-04-21T09:48:16Z
dc.date.available2015-04-21T09:48:16Z
dc.date.issued1993
dc.descriptionDepartment of Educational Foundation, 120p. 1993en_US
dc.description.abstractThis was a survey research whose main purpose was to determine socio-cultural and psychological factors which influence clothing selection among the Kenyan Adolescents. The data used in the study were collected using a questionnaire which was given out to a sample of 120 adolescents in four secondary schools in four divisions in Nairobi Province. The data were ana Iyzed us ing frequenc ies , pe rcen tages, means and t-tests. The results showed that most adolescents in Nairobi schools stay in town and therefore, have the town influence. Most of the respondents' parents had at least secondary education and understood the need to allow their teenage children to participate in clothing selection. This they did by accompanying their parents to 'the shops. The parents also understood what their teenagers are exposed to, therefore, were more flexible when deciding on what their children should wear. It was also found that most adolescents select their clothing items in shops se 11 ing new ready made c lot hes and open-a ir markets selling second-hand clothes. The results also showed that tailored clothes are not popular among the Kenyan adolescents in the sample population. On the sources of information, the study showed that the most popular sources of information are: clothing displays, fashion magazines, fashion shows and what other people wear. The least popular sources of informat ion were found to be videos and newspaper adverts. On the socio-cultural factors, the results showed that the Kenyan adolescents are influenced more by their school authorities, parents, society, their age mates and social activities they are engaged in. The results also indicated that religious norms or beliefs are the least influential factors when it comes to decisions on clothing items to be selected. On the psychological factors, the aesthetic value was found to be the most influential factor among the Kenyan adolescents. Other factors which were also very influential were: one's own interest, one's own values, attitude towards the style of the item and cost of the item. The least influential factors were prestige and popularity of the items brand name, shop or store in which the item is available and to impress others, respectively. There were significant differences between male and female adolescents in only one source of information, i.e fashion magazines where females were influenced more than the males. There were also significant differences on namely: what is accepted by religious norms or beliefs influenced more than males. socio-cultural factors parents, siblings and with the females being The t-test results also showed that there are no significant differences between male and female adolescents selected psychological factorsen_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/12515
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.titleSocio-cultural and psychological factors influencing clothing selection of kenyan adolescents in Nairobi provinceen_US
dc.typeThesisen_US
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