Satrategic Management Trends and Performance of Cosmos Pharmaceuticals Limited Company in Nairobi City County, Kenya
| dc.contributor.advisor | Jane Wanjira | en_US |
| dc.contributor.author | Kamili, Edmund Makhulu | |
| dc.date.accessioned | 2024-05-31T12:50:03Z | |
| dc.date.available | 2024-05-31T12:50:03Z | |
| dc.date.issued | 2023-06 | |
| dc.description | A Research Project Submitted to the School of Business, Economics and Tourism in Partial Fulfilment for the Award of Degree in Master of Business Administration (Strategic Management Option) of Kenyatta University | en_US |
| dc.description.abstract | This study sought to assess the influence of strategic management trends on performance of Cosmos Pharmaceutical. Specifically, the study sought to assess the influence of strategic acquisition digitization and creativity and innovation on the performance of Cosmos Pharmaceutical Limited. The study was anchored on balance scorecard model, resource based view theory and technology acceptance model. This study used a descriptive research design. The target population was 270 employees working at Cosmos Pharmaceutical Limited. This comprised of the management employees in the organization. Stratified random sampling was used to select 159 employees. The study used both primary and secondary data. The primary data was collected through use of questionnaires. On the other hand, secondary data was retrieved from the organization website and published journals. The study conducted pilot study to test validity and reliability of the data collection instrument. The researcher sought experts ‘opinion (supervisor) to enhance both content and face validity. In addition reliability of the research instrument was tested through use of Cronbach alpha. Data analysis was done through use of descriptive and inferential statistics with the help of The Statistical Package for Social Sciences (SPSS) version 25. Descriptive statistics such as frequency distributions and percentages were used to summarize basic features of the data while inferential statistics comprised of correlation and regression analysis. The study results were presented through use of tables and figures. The study found that strategic acquisition has a significant effect on performance of Cosmos Pharmaceutical limited company β1=0.411, p value=0.000). In addition, findings revealed that digitalization has a significant effect on performance of Cosmos Pharmaceutical limited company β1=0.225,p value=0.000). Furthermore the results revealed that creativity and innovation has a significant effect on performance of Cosmos Pharmaceutical limited company β1=0.349,p value=0.000). The study concludes that for organizations that carry out product acquisition in order to increase their product portfolio are likely to perform better. In addition, the study concludes that organizations that carry out digitalization in order to increase efficiency and effectiveness of operations are likely to perform better. Further, the study concludes that organizations that embrace creativity and innovation are likely to improve their performance in terms of market share profitability and customer satisfaction. Based on the findings, the study recommends that organizations explore the use of product acquisition as a strategy to facilitate growth as well as expansion of product portfolio for companies in order to improve performance. In addition, the study recommends that organizations should focus on digitalization in their operations to improve effectiveness and efficiency of operations which in turn leads to improved performance. Further, the study recommends that organization embrace creativity and innovation are likely to improve their performance in terms of market share profitability and customer satisfaction | en |
| dc.description.sponsorship | Kenyatta University | en_US |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/28044 | |
| dc.language.iso | en | en_US |
| dc.publisher | Kenyatta University | en_US |
| dc.subject | Strategic management | en_US |
| dc.subject | Trends and performance | en_US |
| dc.subject | Cosmos Pharmaceuticals limited company | en_US |
| dc.subject | Nairobi city county | en_US |
| dc.subject | Kenya | en_US |
| dc.title | Satrategic Management Trends and Performance of Cosmos Pharmaceuticals Limited Company in Nairobi City County, Kenya | en_US |
| dc.type | Thesis | en_US |