A theoretical route towards conceptualization of start-ups in emerging markets: A Kenyan perspective

Simple item page
dc.contributor.authorKaritu, Beatrice
dc.contributor.authorWangondu, Wanja
dc.contributor.authorMuathe, Stephen
dc.date.accessioned2022-06-09T08:04:52Z
dc.date.available2022-06-09T08:04:52Z
dc.date.issued2022-05
dc.descriptionarticle in International Journal of Research in Business & Social Science 11(4) (2022), 448-457en_US
dc.description.abstractThis paper aims to develop a critical approach to the conceptualization of start-ups in emerging markets from a Kenyan perspective. This study used a theoretical route to conceptualize start-ups in emerging markets like Kenya. From the findings, it is important to note that the conceptualization of start-up is based on western concepts and might be flawed and poorly applicable to businesses in Kenya. Hence in the Kenyan context, a start-up should be viewed as an innovative business entity, which is scalable and has survived up to 3-5 years. To support the growth of the start-up ecosystem in Kenya, policymakers should promote start-ups through the formation of relevant legislation and provide incentives that stimulate their survival and growth. The study has brought out some interesting findings which can generate more debate. The study used an exploratory research design which is not conclusive in nature therefore future research should consider using a research design that is conclusive in nature and robust. ©en_US
dc.identifier.citationKaritu, B., Wangondu, W., & Muathe, S. (2022). A theoretical route towards conceptualization of start-ups in emerging markets: A Kenyan perspective. International Journal of Research in Business and Social Science (2147- 4478), 11(4), 448–457. https://doi.org/10.20525/ijrbs.v11i4.1782en_US
dc.identifier.issn2147-4478
dc.identifier.otherdoi.org/10.20525/ijrbs.v11i4.1782
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/23806
dc.language.isoenen_US
dc.publisherSSFNETen_US
dc.subjectStart-upsen_US
dc.subjectEmerging Marketsen_US
dc.subjectConceptualizationen_US
dc.subjectKenyan Perspectiveen_US
dc.subjectEntrepreneurship Theoriesen_US
dc.titleA theoretical route towards conceptualization of start-ups in emerging markets: A Kenyan perspectiveen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
A theoretical route towards conceptualization of start-ups in emerging markets......pdf
Size:
295.75 KB
Format:
Adobe Portable Document Format
Description:
Research article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
RP-Department of Business Administration